The Roofer Show

Review On Apple Podcasts Follow on Socials Get This Episode What if you could build a $10 million roofing business, make good money, and work less than 20 hours a week? Scott Tibay of Rain Stoppers Roofing did just that. But his original goal was to build a $100 million roofing company. So what changed? In this episode of The Roofer Show, Dave Sullivan talks with Scott about building a profitable...

Your roofing company is doing millions in revenue. You're selling jobs, keeping your crews busy, and working harder than ever. So why isn't there more money in the bank? And why can't you take a two-week vacation without worrying about the business? More leads and more sales aren't necessarily the answer. In this episode of The Roofer Show, I sit down with John DeLaurier from ProLine and Chris Dir...

Stop cutting your roofing prices. On a job with a 30% gross margin, a 10% discount means you need 50% more jobs just to earn the same gross profit. As you look at this year’s results and plan for next year, I walk through 12 essentials for a more profitable roofing business: pricing from your costs, following up with prospects, protecting profit in production, and keeping score. Pick the one or tw...

Roof repairs can look very profitable until you add up what they really cost. Dave Sullivan breaks down roof repair pricing, hidden costs, the right customer, repair operations, and the numbers contractors need to track to know if their repairs are actually making money. EPISODE DESCRIPTION Roof repairs look profitable. A $600 repair. A couple hours of labor. Maybe $75 in materials. Looks like eas...

A roofing company can have plenty of money in the bank and still have a serious cash flow problem. Customer deposits may already be committed to jobs you haven’t produced. Material bills, payroll, subcontractors and taxes are coming due. And if you’re growing, the cash problem can get worse fast. In this episode of The Roofer Show, Dave Sullivan revisits a conversation with credit and collections...

An eight-figure roofing company is busy and completing plenty of work, but the profit is not what the owner expects. Dave Sullivan and construction accounting expert Diane Gilson explain how the timing of income and job costs can distort a roofing company’s monthly profit. DESCRIPTION How can an eight-figure roofing company stay busy, complete plenty of work, and still wonder where the money went?...

A $4 million roofing contractor is busy and short on cash. He thinks he needs more leads. But once we examine the whole business, the real problems are somewhere else. A roofing contractor calls me and says: Dave, we’re doing $4 million a year. We’re busy, but there’s never enough cash. I think we need more leads. Maybe he does. But what if leads aren’t the problem? What if spending more money on...

Chris Diroll of SMA Support explains why roofing contractors may not need more leads—they may need better follow-up, clearer processes and someone responsible for consistent implementation. Show Notes: Most roofing contractors believe more leads will solve their sales problems. But what if the real problem is that the leads they already paid for are slipping through the cracks? In this third insta...

Most roofing contractors believe they know their closing rate. The problem is that they are usually calculating it incorrectly—or relying on gut feeling instead of accurate numbers. In this episode, Dave is joined by former Roofer Show co-host John DeLaurier from ProLine to examine the sales leg of the Roofing Business Health Check. They explain why “we need more leads” is often the wrong diagnosi...

How can a roofing company have plenty of work—and still have no money? The phones are ringing, salespeople are selling, crews are busy, and revenue may even be growing. But the owner is putting money into the company, credit-card balances are increasing, and every dollar that comes in seems to disappear. Most contractors assume the answer is more sales. But more sales don’t solve bad math—they mul...

Every healthy roofing business is built on a strong foundation. In this episode, Dave shares why the smartest contractors inspect their business just as carefully as they inspect every roof. EPISODE DESCRIPTION Is your roofing business healthy? Most roofing contractors know exactly what's happening on every roof they're working on—but very few know the true health of the business they're building....

Most roofing contractors don’t have a lead problem—they have a sales-system problem. In this episode, Dave Sullivan sits down with sales expert Ryan Groth to explain how roofing contractors can build a sales organization that converts leads consistently, even when the owner isn’t personally involved in every sale. EPISODE DESCRIPTION Hiring salespeople doesn’t automatically fix your sales problems...

How to build the right roofing business instead of chasing someone else's roadmap. Episode Description Every roofing owner wants to grow. But before you spend another dollar on marketing, hire another salesperson, or invest in a new CRM, there's one question you need to answer. What are you really trying to build? In this solo episode, Dave Sullivan shares the exact process he uses before working...

How to turn more website visitors into qualified roofing appointments with Cody Warren. Episode Summary: Most roofing contractors think they have a lead problem. In reality, many have a website conversion problem. If you’re spending money on Google Ads, SEO, referrals, or social media but your website isn’t turning visitors into appointments, you’re leaving money on the table. In this episode, Dav...

Can you leave your roofing business for two weeks and know everything will be okay? I'm recording this bonus episode while on vacation in Europe, and it reminded me of one of the biggest lessons I learned building my roofing company. The real measure of success isn't revenue. It's building a business that gives you choices. I share why taking my family to Europe every summer became one of my bigge...

Originally released as Episode 444, I’m bringing this conversation back because the lessons are even more relevant today than when we first recorded it. Most roofing contractors don’t have a business plan—they have ideas, goals, and good intentions. That was me too… until everything changed. In this episode, I sit down with my longtime business coach, Rick Dutmer, to share how a simple business pl...

Most roofing contractors think they have a lead problem. After working with hundreds of roofing companies over the years, I've learned that's usually not the real issue. The contractors who stay stuck are often dealing with the same challenges: No clear vision for where they're going Working in the business instead of on the business Bad financial information No scoreboard or KPIs No sales system...

Most roofing contractors think growth comes from more leads. John Starry took a different approach. In just three years, he built Steadfast Roofing into a $13 million company while earning nearly 800 Google reviews, creating a strong company culture, and building systems that support sustainable growth. In this episode, John shares how his team generates referrals from every project, follows up wi...

What separates a roofing business from a roofing job? In this replay episode, Dave Sullivan sits down with Tommy Mello, founder of A1 Garage Door Service and one of the most influential entrepreneurs in the home service industry. Tommy shares lessons learned while building a highly valuable company, including how to create a business that works without you, why profit must come before growth, how...

Thinking about starting a roofing business in 2026 — or trying to grow the one you already have? In this episode, Dave Sullivan sits down with former Roofer Show co-host John DeLaurier to break down what it actually takes to build a profitable roofing company in today’s market. John started a roofing business from scratch, built it into a successful company, eventually sold it, and now works with...

Selling the job is only the beginning. In Part 2 of this conversation, Dave Sullivan and John DeLaurie get into the next two legs of the stool: doing the work and keeping score They talk about: where roofing companies start losing money communication breakdowns with homeowners production handoff problems customer experience and reviews job costing dashboards and KPIs bookkeeping and cash flow acco...

Most roofing companies don’t have a lead problem — they have a systems problem. In this episode, Dave Sullivan sits down with John DeLaurie to talk about: what top roofing contractors are doing differently why so many companies stay stuck operationally lead generation that actually works sales process and follow-up answering the phone and speed to lead CRM systems and automations building a roofin...

If you’re a roofing contractor tired of chasing jobs and inconsistent revenue… this episode will change how you think about your business. In this episode, I sit down with Bryan Mitchell to break down how to build a profitable repair and maintenance division—and why it can be one of the most overlooked opportunities in roofing. We walk through it step-by-step: Why only 5–7% of roofs get replaced e...

If you had to step away from your business for two weeks… would it run—or fall apart? In this episode, I break down the “2-Week Vacation Test”—a simple way to see whether you actually own a business… or just a job. Most contractors don’t have a lead problem. They have a structure problem. If everything depends on you—calls, sales, production, decisions—your business can’t grow. We walk through the...

Most roofing contractors think they need more leads… But the real problem is what happens AFTER the lead comes in. In this episode, we break down what it actually costs to get a customer — and why chasing more leads is probably costing you thousands. If you’ve been spending money on Google Ads, SEO, or lead services and not seeing the results you want… this will change how you look at your busines...