Strategy with Sally

List Growth Made Easy Day 6: Why Your Email List Matters More Than Followers On day six of the List Growth Made Easy challenge, Telly Swartz-Cousins, founder of OmniSAM, introduces herself and explains that OmniSAM helps businesses save time by removing repetitive tasks so leads don't fall through the cracks. She shares why she runs the challenge: social followers and likes are "vanity metrics" th...

My Most Embarrassing Business Moment: Zoom Bombers During a Live Training Sally shares her most embarrassing business moment during a live Zoom training with 50–60 attendees while streaming to YouTube, Facebook, and other platforms, when repeated "Zoom bombers" joined and displayed nudity and pornographic screen shares that she and her team struggled to remove. After shutting down and restarting t...

On day four of the Sparkle Live in Five Challenge, Sally invites viewers to register at sparkleliveinfive.com (or sparklelivechallenge.com), go live daily all month, and tag her so she and her podcast manager can review videos, award prizes, and potentially invite participants onto the Strategy with Sally podcast; she also notes you can practice inside a private Facebook group. She shares the deep...

Day three of the Sparkle Live in 5 Challenge prompts viewers to answer "What do you sell?" by sharing their offer confidently, simply, and without overexplaining, emphasizing that you "can't sell a secret." Sally encourages practicing on live video, listening back for clarity, and repurposing the content, and invites first-time viewers to comment "live" to join the daily-prompt challenge. She shar...

Contracts, Proposals, and Invoices in One Place: Automate Payments in OmniSAM Sally Sparks-Cousins demonstrates how to manage proposals/estimates, invoices, and contracts end-to-end inside OmniSAM so accepted proposals or signed contracts can automatically generate invoices and take payment. She begins by having viewers map their customer journey (proposal/estimate, contract signing, invoicing, pa...

Want a chance to win a $10,000 coaching package plus 12 months of OmniSAM for free? Then join the Sparkle Live in Five Challenge and show up, go live, and do the thing! Today's quick tip is all about your hook . When you hit the Go Live button, don't just start with "Hi, I'm…" — grab people's attention in the first few seconds. Ask a question like, "Are you struggling with…?" or "Have you ever tho...

You don't need to be perfect to go live — you don't even need to be ready. You can be sitting in your lounge room, no makeup, a little bit messy, with your laptop on your knee, and still hit that Go Live button. The more you go live, the more confident you become. You might make mistakes, forget what you wanted to say, or struggle to find the buttons, and that's okay. The goal is simply to get the...

Copywriting Framework: What to Say and When (Attention, Trust, Conversion) Sally leads an interactive copywriting session that provides a practical template and activities to fix content that isn't turning into clients by adding structure rather than simply trying to write "better copy." She explains that most marketing lacks a connected journey, causing audiences to watch and engage without takin...

In Week 2 of the OmniTEAMS AI Challenge , we're building your AI-powered Communications TEAM — your always-on chat and messaging department. Learn how to set up AI chatbots across Messenger, SMS, DMs, and Web Chat to handle FAQs, pre-qualify leads, and instantly engage with prospects across multiple channels. With the right automations in place, you'll keep conversations flowing and leads warm — e...

This episode is a rerun of the Week 1 kickoff of the OmniTEAMS AI Challenge . Sally shows you how to build your AI-powered Content TEAM using OmniSAM's Content AI and Social Planner tools. Learn how to create high-converting, evergreen content in minutes — not hours — including blogs, emails, and social posts. You'll also discover how to schedule your content with ease, map out a full month of mar...

In this episode of the Course Creation Challenge, Sally kicks things off with Session 1: Audit Your Course Idea . The focus is on finding your inner sparkle, uncovering what you're passionate about, identifying your skills and natural gifts, and choosing a course idea that can create real impact and income. Sally shares her own journey and explains why simply following your passion isn't always en...

In this Quick Tip rerun episode, Sally shares how to turn those stacks of business cards into real connections using OmniSAM's Networking Event Automation in a Box. Discover the three key steps to making the most of your networking leads:  Capture contacts with a QR code, Connect instantly with personalized messages, and Convert through consistent nurturing emails and social proof. Sally also shar...

This is a rerun episode of Strategy with Sally , revisiting an important conversation about offer clarity, alignment, and why selling can feel so much easier when your message simply makes sense. In this episode, Sally explores a simple but powerful experiment that could reveal more about your business than you expect. The next time someone asks, "What do you do?" , pay attention to what happens i...

Are Your Leads Slipping Through the Cracks Before They Become Clients? You might not need more leads — you might just need a clearer way to manage the enquiries you already have. In this Straight Talk with Sally episode, we're talking about your lead pipeline and how to stop warm opportunities from getting lost in inboxes, DMs, spreadsheets, notes, and memory. If you've ever forgotten to follow up...

Follow-up doesn't have to feel pushy, sleazy, or uncomfortable. In this episode of Follow-Up Quick Tips , Sally explains why effective follow-up is really about helping people make an informed decision—not pressuring them into buying. You'll learn how to use honest, useful questions that give people clarity, invite a genuine response, and make it easier for them to decide whether moving forward is...

New leads aren't the only people who deserve your follow-up. In this episode of Follow-Up Quick Tips , Sally highlights one of the most overlooked opportunities in business: past clients. These are people who already know you, trust you, and may have a new problem you can help them solve. Learn how simple, genuine conversations can reopen relationships without turning your follow-up into a hard se...

Strategy with Sally is revisiting one of our most powerful conversations—this time with Allyson Brown , Director of Everheal, creator of the 4-Step LIFE Formula Program , and a PhD-trained analytical researcher who transformed her own life after overcoming Multiple Sclerosis. Joined by co-host Ash, Customer Success Manager , Sally sits down with Allyson to explore the deeply personal journey that...

How often should you follow up without becoming the person who feels like they're haunting someone's inbox? In this episode of Follow-Up Quick Tips , Sally breaks down why one follow-up is rarely enough and shares practical follow-up rhythms for both new leads and people who have already shown interest. She also explains the ATC (Attempt to Contact) approach and why your follow-ups should be usefu...

How do you stay consistent long enough to publish  600 podcast episodes ? In this special milestone episode of Strategy with Sally , Sally Sparks-Cousins and her team pull back the curtain on the systems, workflows, and habits that have helped them consistently create content for over seven years. From planning episodes and managing guests to editing, repurposing content, and building repeatable b...

Struggling with  imposter syndrome as a business owner ? You're not alone. In this episode of Strategy with Sally , discover why self-doubt often shows up during business growth—and how to stop letting it hold you back. Learn how to separate fear from fact, build confidence through action, and overcome overthinking with practical strategies you can apply immediately. If you're ready to show up, se...

Not every business needs a complicated follow-up system—but every business does need the right follow-ups happening consistently. In this episode of Follow-Up Quick Tips , Sally shares the three essential follow-up stages every business should have in place: inquiry follow-ups, appointment follow-ups, and proposal or quote follow-ups, along with why consistency matters more than complexity. Learn...

When a lead suddenly stops responding, it's easy to assume they're no longer interested—but that's not always the case. In this episode of Follow-Up Quick Tips , Sally shares how to follow up with quiet leads in a way that feels helpful, respectful, and easy to respond to, without sounding pushy or desperate. Learn simple follow-up messages that encourage honest replies, give people permission to...

In this episode of Strategy with Sally , Sally welcomes Oginga Carr, book strategist, publisher, Certified High Performance Coach, and founder of Epiphany Consulting. Oginga shares why writing a successful book isn't about discipline alone—it's about having the right strategy, structure, and positioning from the very beginning. He explains how entrepreneurs can transform their knowledge, experienc...

The way you respond to a new inquiry sets the tone for the entire client relationship. In this episode of Follow-Up Quick Tips , Sally shares a simple four-step framework to help you respond to inquiries with clarity, confidence, and purpose—without overwhelming potential clients with too much information. Learn how to acknowledge the inquiry, reflect what the person is asking for, explain what ha...

In the first episode of Follow-Up Quick Tips , Sally explains why the phrase "just checking in" often falls flat and shares a more effective way to follow up without sounding pushy. Instead of sending vague messages, you'll learn how to give every follow-up a clear purpose that makes it easy for people to respond and take the next step. This episode covers a simple follow-up framework you can use...