Shifting Focus with John Bunn

In this episode of the Shifting Focus Podcast, John Bunn pulls back the curtain on what really moves the needle when it comes to getting noticed, trusted, and booked by top wedding planners. Fresh off a packed wedding season and a retreat surrounded by elite planners, John unpacks the mindset shifts, the strategy, and the long-game approach that has helped him grow his business into the luxury spa...

In this solo episode of Shifting Focus, I'm breaking down the exact steps I took to go from charging half my worth to securing $20,000 wedding bookings in just one year. This is the real behind-the-scenes story of how I rebuilt my business, redefined my brand, and committed to the kind of consistency that actually moves the needle.   I'm sharing the moment things shifted for me, starting with a $7...

In this episode of Shifting Focus with John Bunn, we sit down with Jared Sullivan, the new leader of How to Film Weddings, to talk about the exciting next chapter for one of the most beloved communities in the wedding filmmaking world. Jared opens up about his 13-year journey as a filmmaker, how his YouTube channel began during COVID, and what inspired him to carry the legacy of How to Film Weddin...

Behind the Details of Ultra Luxury Wedding Design In this episode John sits down with Mikyla Marie Manu of Ink & Press Co., a master stationer and calligrapher working at the highest tier of the wedding industry. They dive deep into what it means to craft ultra luxury weddings, the stationer's role from first concept to final piece, how event branding elevates the entire day, and why collaboration...

Most creatives think breaking into the luxury wedding market is all about having the best work. But after nearly 20 years in the industry, I've learned that luxury isn't just about visuals. It's about the experience you provide. In this episode of Shifting Focus, I'm sharing the real lessons I've learned while leveling up my wedding filmmaking brand. From building deeper relationships with planner...

In this episode of Shifting Focus, host John Bunn talks with Amanda Writesman, founder of The Bridal Theory, about how wedding creatives can master their marketing strategies heading into engagement season. They dive deep into how Instagram continues to evolve heading into 2026 and why it remains one of the most powerful platforms for visibility, connection, and brand growth. Amanda breaks down wh...

In this episode, I sit down with wedding photographer and podcast host Michael Cassara to talk about what it really takes to build a thriving business in today's creative industry. Michael shares his journey from leaving a corporate job to going all in on photography, how he navigated the challenges of the pandemic, and why client experience has been the key to his success. We also dig into the gr...

In this episode of the Shifting Focus podcast, host John Bunn interviews photographer Danielle Ambry, who shares her journey from being a graphic designer to a successful wedding photographer. Danielle discusses her passion for education, her approach to pricing, and the importance of personal branding and social media in growing her business. She also delves into her expertise in flash photograph...

Katelyn James joins me on Shifting Focus to share how she went from shooting weddings in college to building a multi seven figure education platform. We dig into what it really takes to stay consistent, build trust with your audience, and create a brand that lasts. Katelyn opens up about the challenges behind success, the power of personal branding, and why embracing change is key to long term gro...

In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a team member, and leveraging data to make informed...

  In this episode I sit down with Bianca and Kyle Thompson from Oak and Iron Photography to talk about their journey in the wedding world. We dive into how they've built a business that blends creativity with great client communication, and how they balance classic wedding traditions with fresh, innovative ideas. They share how their style has evolved over time, why candid moments matter so much,...

Wedding photographers and videographers, it is time to shift your focus. In this episode of Shifting Focus, John Bunn sits down with educator and photographer Rachel Traxler to talk about why success in this industry goes far beyond just creating pretty photos. Rachel shares how she built a 6 figure business by leaning into the business side of her brand, from smart branding and marketing strategi...

Get ready to challenge the status quo with Josh Huggett, Adelaide's most unapologetic and controversial wedding photographer. Known as "Australia's least professional wedding photographer" and the "cool wedding photographer," Josh throws out the rulebook, ditching suits for T-shirts and jeans, yet still books hundreds of weddings and commands over 600K followers across social platforms. In this ep...

In this episode, John Bunn and Nick Miller discuss their recent transitions after parting ways from their joint venture, How to Film Weddings. They reflect on their individual journeys, the challenges of entrepreneurship, and the importance of community support. Nick shares insights into his new podcast, Hotkeys, which aims to educate and inspire filmmakers, while John emphasizes the significance...

In this episode of the Shifting Focus podcast, John Bunn discusses the recent engagement of Taylor Swift and Travis Kelsey and the unrealistic expectations some wedding vendors have about booking high-profile clients. He emphasizes the importance of building a strong network, avoiding desperation marketing, and focusing on serving actual clients rather than chasing celebrity attention. John shares...

https://multiplysound.com/products/chptrs-film-score-collection - 30% off the new sound pack starting August 26th with promo code John30: https://multiplysound.com/?ref=evenpbbx In this episode of the Shifting Focus podcast, host John Bunn interviews Boomer from Multiply Sound and the duo Josh and Jerad from CHPTRS. They discuss their unique collaboration in creating a new sound pack tailored for...

In this conversation, Lauren Ashley, a prominent wedding photographer, shares her journey from trauma to success in the luxury photography market. She discusses the importance of personal branding, authenticity, and community support in building a successful photography business. Lauren emphasizes the need for photographers to present themselves professionally, embrace vulnerability, and take calc...

You can be a successful artist and a successful business owner In this episode of *Shifting Focus*, I sit down with Arkansas-based photographer Myles Witt Boyer for a candid conversation about the balance between art and business, and how to succeed in both. Whether you're a photographer, videographer, or any creative entrepreneur, this episode will give you practical tips on building a profitable...

After wrapping up 7 incredible years and over 400 episodes of How to Film Weddings, it's time to start something new. In this episode, I'm sharing why I made the shift, what this new show is all about, and how changing your focus can completely change your business I break down the meaning behind the name Shifting Focus, why most creatives are stuck (hint: it's not a talent issue), and how getting...

After 7 years, 400+ episodes, and an incredible community, we're saying goodbye to How To Film Weddings as you know it. In this final episode together, we sit down to reflect on the journey—what we've learned, how the podcast has evolved, and the impact it's had on both of our lives and businesses. We also share what's next for each of us: where Nick is heading, and how John is launching a brand-n...

Here's the truth: no one's hiring you just for the thing you do. They're hiring you for how you make them feel—from the first DM to the final delivery. In today's episode, I'm unpacking what it really means to sell an experience, not just a service. I'll share a story from a recent wedding in Highlands, North Carolina that reminded me how powerful client experience truly is—and how it can make cou...

In today's podcast Nick sits down and encourages you to 'Do The Thing' whether that means doing something that you need to do in your business, OR focusing in on doing the thing that will give you real fulfillment and enjoyment in your life.

Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple's day is going to feel how they've always imagined it. In this episode, we're talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experi...

Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I'm breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workflows, and the lessons I learned—this is a raw, hon...

Building a portfolio that attracts your dream clients doesn't require perfection—it requires intention. In this episode, I'm sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I'll walk you through how I reverse-engineered demand without faking it or waiting for permission. Whether yo...