Podcasting Amplified: Podcasting for Business Growth and Marketing

Are you posting your episodes online every week but still after months of posting you're not seeing many new listeners and not bringing in any traction to your business? If this sounds familiar, this is for you. In this episode of Podcasting Amplified, Tracy Beavers, host of Create Online Business Success, joins me to share her expertise as a podcaster, and as an online business coach. If you have...

Most niche topic podcasts struggle to grow beyond a small circle of listeners - but this podcaster has done something different. In this episode I'm joined by Neil Cozzi, host of Ancient History Hound. He's been podcasting for eight years and has grown a loyal following of history enthusiasts.  Neil's collected over 200 reviews on Spotify alone and has a subreddit dedicated to his podcast with ove...

If you want to turn your podcast into a revenue driving asset, then this is for you. Kurt Elster hosts an eCommerce podcast called The Unofficial Shopify Podcast. He started podcasting over 10 years ago and has managed to turn his podcast into a key lead generator for his business And in this episode, he shares his expertise around podcasting as well as how podcasters can start making money sellin...

So you've booked the perfect guest and you know they have a fascinating story to tell, and insight to share. But how do you make sure they bare all on your podcast so you can bring the most value to your listeners? This week I'm joined by Christian Carrion, who hosts Tell Us About Yourself where he interviews game show contestants and digs up their behind the scenes stories. Christian has been run...

Do you ever struggle to book the right guests for your podcast? Or maybe you have more than enough guests, but even the ones with big followings aren't moving the needle. If this sounds familiar, this is for you. Alex Sanfilippo, Founder of PodMatch and host of Podcasting Made Simple, joins me to share his expert insights into who you should be booking as a guest, how exactly to get them on board...

What is it about an award-winning podcast series that makes it worthy of an award? Let's find out. I'm joined by Katie Stokes in this episode, the producer and host of Floating Space. With just six episodes in the series totalling around an hour and a half, Floating Space has managed to find an audience, get mentioned on national media such as Radio 5 Live and win an International Women's Podcast...

Sometimes a podcast comes along and does something unique, solving a real problem in a brand new way. But even, then, growth can still be a challenge. Luke Cunliffe started Clarity Week as a movement - to offer those looking to moderate their alcohol intake in a new, accessible way. Over the last couple of years, the podcast has slowly picked up new listeners. Recently, though, after a visit to Th...

What does it take to attract millions of monthly downloads to your podcast? Let's find out.. Lindsay McMahon hosts All Ears English as well as two other podcasts and over the last 12 years she's amassed 200 million plus downloads, with 4 million more coming in each month. The podcast has been growing steadily since launch and has turned into a multiple six figure business in the language training...

Did you know that your podcast can start bringing in a return on investment before you've even got a single listener? After a couple of thousand episodes and almost 10 years in podcasting, Saul Marquez has managed to turn his podcast into one of the biggest drivers of business for his marketing agency, Outcomes Rocket. And he's done that by leveraging a guesting strategy that he's consistently stu...

Creating a compelling interview podcast isn't as simple as just finding a guest and letting them do the talking.  But at the same time it doesn't have to be super complicated. Host of The KAJ Masterclass Live, Khudania Ajay, joins me on this episode to share the expert insights he's taken from his journalism career to provide a framework for asking intriguing questions, creating interview content...

You know that there's room to improve your podcast so you can take it to the next level, but where do you start? After 40 episodes of Podcasting Amplified and countless conversations with podcasters, I've noticed that basically all podcasting challenges fall under one of three categories. I call them the "3 Cs of Podcasting". In this solo episode, I break down what that really means and how you ca...

Do you ever feel like your podcast is getting a bit stale or sometimes you just struggle to get the motivation to record that next episode? Once you've committed to a podcast it can feel like this never-ending thing and when you're creating episodes week in, week out, it can feel like it's starting to get a bit repetitive. And finding the right guests or topics to talk about can be a challenge. Bu...

If you've been podcasting for a little while now and you're wondering why you're struggling to turn your downloads into profit, this is for you. The influence that you have with your podcast could be a powerful asset that will allow you to turn your podcast into a profitable and scalable business with lasting impact. Shayna Rattler Davis joins me in this episode of Podcasting Amplified to share th...

Does the content you create for your podcast have character?  I've seen time and time again that the podcasts that allow the host's character to shine through are the ones that grow the fastest and attract the most loyal followings. That's why I'm joined by Emily Aborn in this episode of Podcasting Amplified to talk about how to inject more character into your content. In this episode, you'll disc...

If you want to truly stand out as a podcaster, your personal brand might be the key.  Whether you've just started podcasting or you've had your show for years the personal branding strategies that my guest shares in this episode are transformational. Emmy-winning Vinnie Potestivo joins me today. He hosts I Have A Podcast® and draws from his decades of media experience, which saw him in launching h...

A lot has changed in podcasting over the last 15 years but many of the podcasting tips and tricks that every podcaster needs to know are still just as relevant. Seth Goldstein joins me on Podcasting Amplified in this episode to share the extensive podcasting insight that he's picked up from over 15 years in the podcasting space. Seth hosts multiple podcasts and coaches podcasters to build brand eq...

If you're like many podcasters you may have considered sponsorship as a strategy to monetise your podcast. There are many ways to get podcast sponsors to work with you,  but some are better than others. In this episode of Podcasting Amplified, I'm joined by Eric Melchor. Eric is the Co-Founder of Podk.it - a dynamic, shareable media kit for podcasters. He also hosts Innovators Can Laugh and founde...

It can be hard enough as a podcaster to consistently produce one podcast. But my guest today hosts 8! Dave Campbell hosts The How To Podcast Series along with multiple podcasts in different niches. And because of that he has a huge amount of insight when it comes to podcasting from attracting more listeners to building a community around your podcast that turns casual listeners into companions who...

Whether you want to grow your show to convert listeners into clients, to build a community, or just share your message with the world, your podcast needs two things – you need podcast visibility and it needs to bring your maximum listeners value. In this episode of Podcasting Amplified, Isabella Sanchez Castañeda, joins us to share her expert insight into how to get people to click on your podcast...

What's the secret behind bingeable podcasts? Could you release three episodes of your podcast every single week consistently and keep them bingeable, searchable and standing out from the competition? This is what Edd Dawson has done with his podcast 'SEO Is Not That Hard'. SEO is not as hard as some might want you to believe. If you want to get your podcast episodes and blog posts showing up on Go...

There are a few things that every podcaster should have - right from the start of their podcasting journey if they want to build a successful podcast.  And we're not talking about microphones, headphones, cover art and so on - although those things are very important - before worrying about any of that - there are a few other things you need to get clear on. In this episode of Podcasting Amplified...

How many podcasts have been running successfully for over 10 years? As you can imagine, not that many - the podcasting community was much smaller back then. But, Michelle Nezat has been running More Than A Song since 2014 and she joins us in this week's episode of Podcasting Amplified to do a deep dive on one of the biggest tools that she's used to continually grow her following over that time - e...

If you've been looking for a way of making your podcast stand out or of making an episode extra special, then hosting a live episode could be the way forward. And when we talk live podcasting we're not talking about streaming an episode online, we're talking about sitting on a stage in front of a live studio audience doing your thing and creating an unforgettable experience for you and your listen...

If you've ever found yourself disappointed by the download numbers for an episode or you're tracking your listener stats month to month but you're struggling to keep existing listeners engaged, then this episode of Podcasting Amplified is for you. We dive deep into podcast messaging - the messaging that surrounds your podcast,  that helps listeners know that they're in the right place and that the...

Running a podcast alongside a business is a challenge. Especially when you're committed to publishing an episode every week. Katrina Purcell hosts Managed Chaos alongside her co-host Rachel Anderson. Each week, they share bite-sized, 15-minute nuggets of business wisdom to support business owners and showcase their consulting expertise. In just a few months, the hosts have already managed to see s...