Podcasting Amplified: Podcasting for Business Growth and Marketing

If you have or are considering launching a podcast to generate clients for your business, you probably want to see a return on investment as soon as possible. At the same time, it's important to have a realistic outlook on how long it takes for a podcast to generate business so that you don't give up before you've gotten value from it. And how long it takes depends on a few factors. But there are...

Most businesses are measuring the wrong metric when it comes to their podcast. Or at least, they're putting far too much weight on it. That metric is downloads... or views if you're publishing your podcast on YouTube. Now, don't get me wrong. Of course you want people to listen to and watch your podcast. But if your goal is to win business through your podcast, downloads and views shouldn't be the...

Guesting on other podcasts can unlock massive growth for your own podcast. And in this episode, Richard Wilmore shares his 'three pillar strategy' that can help podcasters to get in front of more of their ideal listeners and clients. Richard Wilmore has been in the podcasting space since 2009 and has a lot of expertise around hosting and guesting. We cover everything from the biggest mistakes that...

Can you make money from a podcast? Well, even with hundreds of thousands of active podcasts out there, the answer is 100% YES. And I know that because we work with podcasters who are generating revenue from their podcast every day - from one recruiter who landed a £30k deal off the back of his second episode with no audience, to creators who have made thousands in ad revenue and brand deals. And i...

Why does everyone seem to have a podcast? At first, it was mostly independent creators, radio personalities and people who already worked within the media industry. But now, it seems like every celebrity has to have one, even when there isn't much of a concept beyond interviewing other celebrities. Businesses are launching podcasts left, right and centre and struggling to stand out. And every grou...

Is podcasting still worth it for business owners when there are so many other podcasts out there? Well, there may be many podcasts out there but most of them aren't hitting the mark or gaining traction.  There is still plenty of opportunity available for businesses who want to put the work in and create a podcast that really brings value and gets results. If you want to use a podcast to grow your...

With over four million podcasts out there, it's become increasingly difficult to stand out. And because of that, a lot of podcasters end up focusing on the wrong things, like how often they should post on social media and which new AI tool they should use. And while those things can have an impact, they're not the thing that makes a podcast successful. Because when I look at the podcasts that cons...

If you have an interview podcast, or you ever bring guests onto your show, then you'll know that finding the right guests isn't always easy. Not only do you need to find people who are willing to give up their time, but you also need to find guests who can provide real value to your audience. Not all guests are created equal. Some guests can help you create incredible episodes that your listeners...

This one podcaster was able to almost triple her downloads within a month. And it wasn't because she paid some so-called "podcast promoter". There were no paid ads. No listen-for-listen tactics. Instead, she used one of the most powerful podcast growth strategies that we know of for growing an engaged listener based for a small podcast organically. And in this episode, I'm going to break down exac...

So you want to build and grow a successful podcast. The question is, how? Because these days, a lot of the answers to the most common podcasting questions and challenges, things like "How to get more listeners?", "What to name your podcast?", "What microphone to use?" and so on, are increasingly being searched for through generative AI tools like ChatGPT, Claude, and Google Gemini. Even Google sea...

Is a video podcast still a podcast? Or is a podcast inherently an audio-only medium, and the moment you add video, it just becomes a video, or a video of a podcast? This is a question that's been coming up more and more recently, with Apple Podcasts now introducing seamless switching between audio and video, and enabling Apple Podcast video uploads via your podcast host. But some argue that video...

Your podcast name plays a huge role when it comes to attracting listeners and standing out on podcast platforms. It's one of the first things people see when they come across your show, whether that's through search, recommendations, or scrolling through a category. And in a lot of cases, it's the main thing that determines whether someone clicks or keeps scrolling. The problem is, a lot of podcas...

If you spend hours creating your podcast episodes and you still find that it's just not getting the downloads you feel it deserves, there are a few reasons why your listeners might not be clicking. And one of those reasons could be that the show notes just aren't enticing them to listen, and that's what we're going to be covering today. Your show notes, the description of each episode that shows b...

A lot has changed in podcasting over the last 20 years but what does the future look like for podcasters? Mark Hunter joins me in this conversation who has been podcasting for over 20 years. He was the first known podcaster in Scotland, works with big names like the NHS from his Glasgow studio and has a huge amount of insight into the podcasting landscape. We dive deep into what's changed and what...

Your podcast description - the little bit of text that a potential listener sees when they click on your podcast - is one of the few things that you have in your arsenal to convince people to listen. So, if you don't get your description right could mean the difference between a new long-term listener and advocate and someone just clicking the back button. You get a whopping 4,000 characters to pl...

Your podcast intro has a big impact on whether or not a new listener decides to stick around.  And if you make some common podcast intro mistakes you could be losing listeners before they even listened to a single episode. And your outro can make or break a listener's decision to stick around for your next episode. So in this episode, you're going to find out exactly how to script your podcast int...

There are just two things that decide whether or not someone's going to click on your podcast or whether they're going to scroll right past it.  And if you don't get those two things right you could be quietly losing potential listeners without even knowing.  One of those things is the name of your podcast, the other one is your cover art - the square image that shows on Spotify, Apple Podcasts et...

You want listeners to pick your podcast over your competitors. So you work hard on making your podcast content as good as possible. But many podcasts with good content are still failing at driving results. And they fail because the right people don't feel like the podcast is for them. In a crowded podcasting landscape, clarity is essential. Listeners choose the podcast that feels like it understan...

Great guests don't automatically make a great podcast. Two shows can interview the same person and deliver completely different levels of value. The difference isn't the guest. It's the host. But what makes a good podcast host? Strong hosting keeps listeners engaged, brings out better insights from guests, and turns interviews into conversations people actually want to finish listening to. In this...

Hey, Podcaster! After two years of interviewing some incredible podcasters, it's time for a reset. This trailer (and the recent solo episodes) marks a bit of a shake-up of the Podcasting Amplified format. Going forward, we'll be producing solo episodes around specific aspects of podcasting, focused on getting real results out of your podcast. This is for leaders, founders, their teams and other po...

Podcasting in 2026 is not the same game it was even two years ago. The industry has evolved, with new expectations from listeners and tools and strategies available to podcasters. And if you're still podcasting like it's 2019, you could be falling behind. But there's also a lot of noise out there. Distractions from what's really important. As of 2025, there are estimated to be around 4.5 million p...

I interviewed 52 podcasters over the last two years. Some award-winning, some who have made podcasting their livelihood, some who podcast as a hobby. But one thing they have in common is that they all have a goal for what they want to get out of podcasting. A north star. And I asked them all the one thing they wish they'd known before starting, that would have made the whole process easier and get...

Did you know that there's a strategy that enables podcasters to get discovered by new listeners far more easily than trying to attract new listeners on Spotify and Apple Podcasts. And most podcasters either aren't using this strategy at all or aren't using it to its fullest potential. Meet Auret Esselen from Essetino Media joins me in this episode to share how podcasters can position their podcast...

A podcast isn't just talking.  And with the barrier to entry so low with starting a podcast, there are so many out there where 'talking' is all they're offering. Some still believe that the podcasting space is oversaturated and there's no place for a new podcast but with so many podcasts out there that aren't getting the essential elements right, it's not as difficult to stand out as you might thi...

If you've ever wondered what being part of a podcast network could do for the growth of your show then this is for you. In this episode, I'm joined by Chris Osborne host of Play Comics, which is a podcast looking at video games based on comics. And if you're thinking that sounds like a really niche concept for a podcast you'd be right. Chris came up with the idea and launched this podcast back in...