My Kind of Business

In this solo episode, Alex explores how being "too nice" can quietly cost your business time, money and capacity. From underpricing and discounting to over-delivering and blurry boundaries, she shares how to protect your profit without losing the kindness and care that make your business yours. If you're working hard but your bank balance doesn't reflect it, this one is for you. In this episode: H...

In this solo episode, Alex reframes Q4 as a bridge into 2027, not a time to coast, panic or write the year off. With around twelve weeks left, she shares a calm, practical approach to finishing the year with clarity, cash flow and momentum, without running yourself into the ground. If you're feeling behind, flat or tempted to "start properly in January", this one is for you. In this episode: Why "...

In this sixty-eighth episode of My Kind of Business, Alex is joined by Chardét Ryel, a behaviour change specialist, serial entrepreneur and Forbes-featured Top 200 podcaster who helps female founders use their voice to build authority and trust without relying on algorithms or constantly proving themselves online. Chardét's story is a winding one, from childhood performance instincts and dreams of...

In this sixty-seventh episode of My Kind of Business, Alex is joined by Rebecca McCloskey, founder of Weave Interiors, a residential interior designer based in Tring whose story is a lovely reminder that the things we loved as children often hold the clues to what we're meant to do. In this episode Alex and Rebecca explore: The childhood passions and creative traits that hinted at her future work...

My Business Story In this sixty-sixth episode of My Kind of Business, Alex flips her usual format and turns the microphone on herself, sharing the story of the last eight years in business, the twists, the turns and everything she's learned along the way. It's an honest, reflective one. Alex talks about growing from a quiet, imaginative child into a business owner, a mother and someone who cares d...

In this sixty-fifth episode of My Kind of Business, Alex McCarthy explores jealousy in a way that might completely change how you think about it. Rather than seeing jealousy as something to suppress or feel ashamed of, Alex reframes it as valuable information — a signal pointing you towards what you genuinely want in your business and life. If you've ever felt that uncomfortable pang when someone...

In this sixty-fourth episode of My Kind of Business, Alex is joined by Jennie Bayliss, founder of Letterbox Cocktails, a serial entrepreneur whose story is packed with resilience, resourcefulness and a healthy dose of fun. Jennie's journey has been anything but predictable. As a child she dreamed of becoming a solicitor, and her early working life took her through accounts roles and part-time jobs...

In this sixty-third episode of My Kind of Business, Alex is joined by Jo Taylor, founder of Mulberry Wellness, a holistic health business built around retreats, movement and mindfulness, and a woman whose warmth and energy are infectious from the very first minute. Jo's journey has been anything but a straight line. From a childhood shaped by travel and a love of movement, she went on to work as c...

In this sixty-second episode of My Kind of Business, Alex McCarthy tackles the trap so many small business owners fall into — doing more and more, being busier than ever, and yet somehow not seeing the growth to match. If you're posting everywhere, tweaking everything and still wondering why the clients aren't landing, this episode strips it all back to the three things that actually move the need...

In this sixty-first episode of My Kind of Business, Alex is joined by Si Elliott, a strategic marketing and customer experience leader who has spent over twenty years helping brands build deeper, more meaningful connections, and whose career began less with a master plan and more with a series of happy accidents. Si's journey started with a childhood entrepreneurial streak and a business degree he...

In this sixtieth episode of My Kind of Business, Alex is joined by Sian Brennan-Todd, a former dancer turned entrepreneur, host and presenter who built a cheerleading empire spanning 250 schools before transitioning into the world of media and presenting. Sian's journey is deeply rooted in her childhood love of dance. From performing arts college in London at 18 to working abroad in cheerleading a...

In this fifty-ninth episode of My Kind of Business, Alex McCarthy walks through a proper mid-year business review — not a vague "how's it going" but a structured, honest look at the four areas that matter most. Are you approaching the halfway point of 2026 and wondering where the year has actually gone? This episode gives you practical questions, real examples, and a framework you can use today. M...

In this fifty-eighth episode of My Kind of Business, Alex is joined by Jade Evans from Shrewsbury, a healer and mentor specialising in mother wound healing, generational trauma and postpartum support, helping women reclaim their sovereignty, reconnect with themselves and build lives rooted in authentic freedom. Jade's journey is deeply personal. From a creative childhood as an only child to a care...

In this fifty-seventh episode of My Kind of Business, Alex is joined by Sharn Khaira, founder of the Asian Female Entrepreneur Collective, a global community dedicated to empowering Asian women to smash through cultural barriers, build thriving businesses and live the lives they truly deserve. Sharn's journey is nothing short of extraordinary. Raised in a strict Sikh family, she went from hiding i...

In this fifty-sixth episode of My Kind of Business, Alex is joined by Carl Darnell, founder of crdone, a search marketing agency based in Bedford specialising in PPC, SEO and web design for small and medium sized businesses. He began his career as a marketing apprentice at a local college before working his way up through well known brands, managing campaigns, working with data and presenting mark...

in this fifty-fifth episode of My Kind of Business, Alex is joined by Clare Silk, a confidence coach and personal stylist, for a thoughtful and honest conversation about self-belief, identity and what it really means to show up in your business. Clare’s path into business has been shaped by a unique blend of interests. From a young age, she was drawn to both science and fashion, two areas that may...

In this fifty-fourth episode of My Kind of Business, Business Coach Alex McCarthy shares a deeper look into the mindset patterns that shape how you show up, make decisions and ultimately grow your business. If you have ever felt stuck, inconsistent or like you know what to do but are not following through, this episode will help you understand why. Instead of focusing on strategy alone, Alex explo...

In this fifty-third episode of My Kind of Business, Alex is joined by Beth Mottershead, a Traditional Chinese Medicine acupuncturist based in Shrewsbury, for a thoughtful and open conversation about building a business rooted in intuition, balance and truly personalised care. Beth’s journey into business did not begin with a clear plan. After working in the NHS, she made the decision to retrain in...

In this fifty-second episode of My Kind of Business, Alex is joined by Rebecca Webster, the face behind Untamed Photography, for an honest and grounding conversation about building a business rooted in authenticity, creativity and real values. Becky’s journey into business did not begin with a clear plan or traditional strategy. From a young age, she was deeply aware of themes around fairness, sel...

In this fifty-first episode of My Kind of Business, Alex is joined by Sarah, also known as Shrewsbury Sarah, for an honest and inspiring conversation about building a business through connection, community and authentic marketing. Sarah’s business journey did not begin with a detailed strategy or traditional plan. For over 17 years, alongside running her bed and breakfast Ferndell in Shrewsbury, s...

In this fiftieth episode of My Kind of Business, Alex brings together six incredible women who are navigating the realities of running a business alongside motherhood, for an honest, grounded and deeply relatable conversation about what it really looks like to do both. This episode was inspired by a “shiny idea” Alex had at the end of last year — to create a book sharing real stories of motherhood...

In this forty-ninth episode of My Kind of Business, Alex is joined by Mike, founder of The Fractional Integrators, for a powerful conversation on how to scale a business without burnout and build a business that doesn’t rely on you. Mike shares his journey from military service to entrepreneurship, and how travel, philosophy and lived experience shaped his approach to business, leadership and pers...

In this forty-eighth episode of My Kind of Business, Alex is joined by Beth Taylor, Psychic and Intuitive Coach, for a powerful and thought-provoking conversation about intuition, awakening and building a business that truly aligns with who you are. Beth shares her journey from running a beauty business to stepping fully into her spiritual gifts, reflecting on the experiences that led her to trust...

In this forty-seventh episode of My Kind of Business, Alex is joined by Charlotte, Founder of Healthy Future Marketing and holistic health practitioner, for an honest conversation about courage, reinvention and building a business rooted in purpose. Charlotte’s entrepreneurial journey began long before she started her own company. Growing up around her family’s automotive business, she developed a...

In this forty-sixth episode of My Kind of Business, Business Coach Alex McCarthy shares five subtle but powerful ways your business might be unintentionally turning away potential clients and how to refine each one this month to improve client conversion. If you have been visible but not converting consistently, questioning your messaging, your offers or even your direction, this episode will help...