Merger She Wrote ®

In this episode of Merger She Wrote, Paloma Goggins, your host and the founder of Nocturnal Legal, is joined by paralegal Chesney Reeves to explain what due diligence is, how buyers review confidential information beyond the Letter of Intent, and how s...

In this episode of Merger She Wrote, Paloma Goggins, your host and the founder of Nocturnal Legal, is joined by paralegal Chesney Reeves to explain what due diligence is, how buyers review confidential information beyond the Letter of Intent, and how sellers can protect sensitive details by structuring disclosures in tranches tied to earnest deposits. The conversation covers how diligence is share...

In this episode of Merger She Wrote, host Paloma Goggins and owner of Nocturnal Legal interviews business buyer David Hori about retaining employees during the M&A process and why people risk can make or break post-closing success. David explains that when leaders don’t communicate, employees fill the information gap with fear, so buyers and sellers should build transparency early and provide...

In this episode of Merger She Wrote, host Paloma Goggins, owner of Nocturnal Legal, interviews asset-protection and estate-planning attorney Sherrie Prince about how entrepreneurs can align their business plans with their estate plans to “build a moat”...

In this episode of Merger She Wrote, host Paloma Goggins, owner of Nocturnal Legal, interviews asset-protection and estate-planning attorney Sherrie Prince about how entrepreneurs can align their business plans with their estate plans to “build a moat” around personal and company assets. Sherry explains that planning starts with the end goal—what retirement and an eventual exit look like—and shoul...

Paloma Goggins, host of Merger She Wrote and the owner of Nocturnal Legal, a business law firm serving buyers, sellers and business operators, interviews Wes Towers, a Melbourne-based digital agency owner, about getting a deep-dive business valuation a...

Paloma Goggins, host of Merger She Wrote and the owner of Nocturnal Legal, a business law firm serving buyers, sellers and business operators, interviews Wes Towers, a Melbourne-based digital agency owner, about getting a deep-dive business valuation and how it reshaped how he runs his company. Wes first became interested in sellable businesses after an early acquisition inquiry, but ultimately ob...

In this episode of Merger She Wrote, host Paloma Goggins interviews franchise specialist Max Emma about what buyers and sellers should know before jumping into franchising. Max shares his path from immigrating to the U.S., building and losing a constru...

In this episode of Merger She Wrote, host Paloma Goggins interviews franchise specialist Max Emma about what buyers and sellers should know before jumping into franchising. Max shares his path from immigrating to the U.S., building and losing a construction company in the recession, launching a nationwide bookkeeping firm, and ultimately franchising it—now described as the only bookkeeping franchi...

In this episode of Merger, She Wrote, host Paloma Goggins sits down with leadership coach Ryan Meaney to unpack one of the most common—and costly—mistakes business owners make when preparing to sell: owner dependency. For founders considering an exit o...

In this episode of Merger, She Wrote , host Paloma Goggins sits down with leadership coach Ryan Meaney to unpack one of the most common—and costly—mistakes business owners make when preparing to sell: owner dependency . For founders considering an exit or investors evaluating acquisitions, businesses that rely too heavily on the owner often struggle to close deals, face reduced valuations, or fail...

Welcome back to Merger She Wrote! In this episode, host Paloma Goggins, founder of Nocturnal Legal, is joined by financial and bookkeeping expert Steven Bialecki to break down the financial numbers that matter most when buying or selling a business. In...

Welcome back to Merger She Wrote! In this episode, host Paloma Goggins , founder of Nocturnal Legal, is joined by financial and bookkeeping expert Steven Bialecki to break down the financial numbers that matter most when buying or selling a business. Instead of focusing on dry financial definitions, this episode walks through real-world case studies that reveal how financial statements can make or...

In this episode of Merger She Wrote, host Paloma Goggins sits down with risk management consultant Richard Hearden from Freestone Insurance Group to uncover the frequently overlooked insurance requirements that can complicate a business sale or acquisi...

In this episode of Merger She Wrote, host Paloma Goggins sits down with risk management consultant Richard Hearden from Freestone Insurance Group to uncover the frequently overlooked insurance requirements that can complicate a business sale or acquisition. When navigating mergers and acquisitions, many founders focus entirely on revenue and valuation while missing critical risk management steps....

Thinking about selling your business—but unsure what actually happens after the Letter of Intent (LOI)? In this episode of Merger She Wrote ®, host Paloma Goggins, founder of Nocturnal Legal, walks you through the entire sell-side M&A process from a se...

Thinking about selling your business—but unsure what actually happens after the Letter of Intent (LOI)? In this episode of Merger She Wrote ®, host Paloma Goggins, founder of Nocturnal Legal, walks you through the entire sell-side M&A process from a seller’s perspective. This episode is especially valuable for first-time business sellers who want to avoid costly mistakes and unexpected delays....

Why deals collapse isn’t a spreadsheet problem, it’s a people problem. This episode shows how a seller’s legacy goals and a buyer’s optimization plans create a hidden expectation gap that quietly destroys value. The fix isn’t faster paperwork but with ...

Why deals collapse isn’t a spreadsheet problem, it’s a people problem. This episode shows how a seller’s legacy goals and a buyer’s optimization plans create a hidden expectation gap that quietly destroys value. The fix isn’t faster paperwork but with clearer conversations. You’ll learn how to use a change roadmap during diligence, why earnouts force real cooperation, and what no data room ever re...

How to build a niche staffing business, scale smart, and sell for millions. Diane Prince joins Paloma Goggins to share how she turned a side-room startup into a $28M exit. From choosing a defensible niche in title insurance to hiring aligned A-players ...

How to build a niche staffing business, scale smart, and sell for millions. Diane Prince joins Paloma Goggins to share how she turned a side-room startup into a $28M exit. From choosing a defensible niche in title insurance to hiring aligned A-players and building scalable systems, she breaks down the moves that made her business irresistible to buyers. Diane also shares the messy realities: faile...

How to build a sellable online business with community growth, membership retention, and solid KPIs. Carol Tice joins Paloma Goggins to share how a $25/month writing community became a business buyers wanted—even during the first COVID winter. She brea...

How to build a sellable online business with community growth, membership retention, and solid KPIs. Carol Tice joins Paloma Goggins to share how a $25/month writing community became a business buyers wanted—even during the first COVID winter. She breaks down the steps that made it exit-ready: clean numbers, focused offerings, documented SOPs, and systems that didn’t rely on her daily. From managi...

How to buy a business smarter using M&A due diligence, negotiation strategy, and real-world deal discipline. Chesney Reeves of Nocturnal Legal joins Paloma Goggins to connect horse trading lessons to buying companies. From vet checks to quality of earn...

How to buy a business smarter using M&A due diligence, negotiation strategy, and real-world deal discipline. Chesney Reeves of Nocturnal Legal joins Paloma Goggins to connect horse trading lessons to buying companies. From vet checks to quality of earnings, “as is” sales to reps and warranties, she shows how the same rules apply in the barn and the boardroom. You’ll learn how to set a real bud...