Marketing vs The World

Are you focusing your digital PR efforts on the right domains, or are you missing the hidden sites that AI actually trusts? In this episode of Marketing vs. the World, I am joined by Sophie Moore, Digital PR Strategy Director at Bottle. We dive deep into the evolving world of digital PR, exploring why traditional editorial coverage is no longer enough and how large language models (LLMs) are chang...

Are you just using AI to speed up daily tasks, or are you actually transforming your marketing department from the ground up? In this episode of Marketing vs. the World, I sit down with Sneha Mittal, Senior Communications Manager at Philips, to discuss why so many marketing teams are getting AI wrong. Instead of chasing the latest tools or treating AI as a simple shortcut for drafting content, Sne...

What does it actually take for a UK brand to successfully cross the pond and crack the massive US market? In this episode of Marketing vs. the World, I am joined by Steve Cozzolongo, founder of the US-based e-commerce growth agency Digital Position. We explore the realities of expanding into the United States, from navigating the "Amazon effect" and shifting consumer expectations to understanding...

Could video be the secret weapon your customer journey is missing? In this episode of Marketing vs. the World, I sit down with Lucy Summers, co-founder of Indigo Illusions, to explore how animation and video can transform complex ideas into engaging, easy-to-understand stories. From overcoming the fear of high production costs to navigating the rise of AI in creative work, Lucy shares practical ad...

What if the secret to dominating the future of search isn't about chasing keywords, but about building a brand that AI simply cannot ignore? In this episode of Marketing vs. the World, I sit down with Hannah Forbes-George, Global Head of Content Marketing at Onclusive. We dive deep into the rapidly evolving world of AI search and Generative Engine Optimisation (GEO). Hannah shares her AI visibilit...

What if the secret to social media success isn't about being on every platform, but simply knowing exactly where your audience actually hangs out? In this episode of Marketing vs. the World, I sit down with Adam Roberts, co-founder of Seen Agency, to break down what truly matters in today's overwhelming social media landscape. From the rise of social SEO and the reality of AI in content creation t...

This is one of those topics that is rapidly changing the way we think about our digital presence, yet so many brands are still treating their social channels as completely separate from their search strategy. In this Monday Clicks Mini, I break down why social search (or social SEO) is the missing layer in your marketing strategy. From TikTok and YouTube to Instagram and Pinterest, we explore why...

I’ve been really excited for this conversation because the pharmaceutical space online is one of the most competitive and fast-moving sectors right now. In this episode, I sit down with Matt Pyke, founder of Fly High Media, to unpack what it really takes to win in search for online pharmacies - especially in the booming weight loss medication space. What You’ll Discover - Why Online Pharmacies Are...

I’ve been really excited for this conversation because we’re diving into something that so many marketers overlook. In this episode of Marketing vs. the World, I sit down with Phil Caplin, founder of Broadcast Revolution, to unpack the world of broadcast PR. From TV and radio to podcasts, we explore why this channel is so powerful, why it’s often misunderstood, and what it actually takes to land m...

I’ve been really excited for this conversation because video is one of those things everyone knows they “should” be doing, but very few people actually feel confident about. In this episode of Marketing vs. The World, I sit down with Adam Milbank, co-founder of Jones Milbank and Nine Tree Studios, to unpack what’s really going on in the world of video right now. From TV ads to TikTok, we get into...

Search has changed faster in the last 12 months than in the previous decade. Ranking number one on Google is no longer the full story because increasingly, users aren’t just searching - they’re asking. In this episode of Marketing vs. the World, I'm joined by Monday Clicks’ Head of Content, Matt Brighto, to unpack what it really takes to make your content visible in both Google and AI platforms li...

This Monday Clicks Mini is all about something I’ve been meaning to record since Brighton SEO last October. After writing thousands of product description pages across retail, travel and hospitality, we’ve developed a clear methodology for optimising PDPs at scale without your marketing team working until midnight and going splat. If you’re juggling hundreds or even thousands of SKUs, you already...

When we talk about “expanding into Europe,” it can sound neat and tidy on a slide deck, but the reality is far more specific and human. In this episode, I sit down with Dutch SEO specialist Maikel Schrik to unpack what it really takes for a UK brand to show up, be trusted, and convert in the Netherlands. We get into how Dutch customers think, what they actually care about on a page, and why a dire...

I’ve been dying to dive into how PPC is evolving in 2026, and Ben Williams is the perfect person to break it all down. In this episode of Marketing vs. the World, I chat with Ben, founder of Tiedot, a PPC and data analytics agency that's all about making sense of the madness. We get into the new rules for AI search, automation that's changing everything, and attribution that's finally getting smar...

If white papers really are “dead”, why do the right ones still change businesses, conversations and careers? In this episode, I sit down with  Antonia Taylor , founder of  Antonia Taylor PR & Communications , to challenge one of marketing’s most persistent myths. Together, we explore why white papers haven’t lost their power and how they’ve simply drifted away from their original pur...

If blue links are no longer the main event, how do we make sure our brands are still found? In this end-of-year episode, we take a step back to reflect on how SEO has shifted through 2025 and, more importantly, where it’s heading in 2026. As we’re already building strategies for clients, we wanted to share what we’re seeing, what’s changing, and where we believe businesses should focus their effor...

What should food and drink brands actually be doing in 2026 when every journalist’s inbox is drowning in AI-generated noise? In this episode of Marketing vs. the World, I sit down with Amy Bendall, Managing Director of Suffolk-based PR agency Pier, to decode the strategies that will still cut through the noise next year. From the death of the generic press release to the rise of values-first story...

What if the brands making us feel confident under our clothes are the ones mastering the most intimate, dialogue-driven marketing of all? In this episode, I reunite with old agency friend Jonita Otter-Richardson, founder and MD of Upshot PR. From growing up in a family lingerie manufacturing business to launching a specialist agency during lockdown, Jonita lifts the lid on the unique bubble of int...

Picture your inbox lighting up at 3am - not with spam, but with the chilling news that your entire customer database has just walked out the back door. In this episode, Abbie chats with Daryn Hesketh, founder of Dark Knight and a 27-year cybersecurity veteran who’s evolved from hands-on engineer to risk consultant. Daryn demystifies the surge in attacks on retailers and businesses, shares war stor...

What if luxury branding isn’t about exclusivity anymore, but connection? In this episode of Marketing vs. the World, I am joined by Natalia Chappell, founder of NC & Co., to unpack what’s really working in the world of luxury marketing. With years of experience across fashion and e-commerce Natalia brings a grounded, no-fluff perspective on what it takes to make a luxury brand thrive today. We...

How do you turn one 90-minute football match into a year-long global movement? In this episode of Marketing vs. the World, I sit down with James Maden, the content marketing lead behind Soccer Aid for UNICEF. From Premier League press rooms to Rugby World Cups and even the NHS vaccine campaigns, James’ journey is anything but ordinary. Now, he’s driving the content engine for one of the UK’s bigge...

What if design wasn't about aesthetics at all-but about empathy? In this episode Abbie is joined by Karl Randay, Experience Director at 383, to explore why human-centric design is the edge marketers can't afford to ignore. With a career spanning design, strategy, and digital transformation, Karl shares how putting people-not platforms-at the centre creates work that resonates, engages, and lasts....

Is YouTube the new Google for brands? In this episode of Marketing vs. the World, Abbie sits down with Stuart Stubbs, founder of Navigate Video, to uncover how businesses can dominate online through the power of YouTube. With two decades of experience in digital video, Stuart shares how brands can move beyond treating YouTube as a dumping ground for ads and instead harness it as a true search, eng...

Email marketing’s a powerhouse, and in this episode of Marketing vs. the World, I chat with Jamie Woodbridge, co-founder of The Inbox Club, about why it’s a must for businesses. With 4.5 billion users and killer ROI, Jamie, a former sales guy turned email guru, breaks down how to nail newsletters—think sharp segmentation, punchy CTAs, and emails that actually get opened. Jamie also gets real about...

Curious about Gen Z’s digital habits? In our new Monday Clicks Minis, I talk with Isabella Chang, a 15-year-old on work experience at Monday Clicks, passionate about business, sports, and baking. With lots of buzz around how Gen Z searches and shops, Isabella reveals surprising insights on what fuels this generation and how brands can shine in a crowded digital landscape. Marketing Vs The World is...