Life Coach Launchpad

I messed up. I didn't do my market research. I know it sounds counter-intuitive, but that was actually part of the process. Not that I planned to have to redo 2 hours of content creation, but I have no regrets about it. Because, when you plan on doing B minus work, several things happen...

Many coaches find extremely compelling ways to get out of writing their weekly email to their audience (exact frequency is up to you). Daycare fell through, clients needed extra help, computer decided to be super slow... They may all be facts, but they are not the true reason why your email didn't get sent. Find out the real reason and how to get those email open and click rates to go up once...

You probably already use a calendar and a to-do list, but are you using them correctly? I know that sounds ridiculous, but listen to how to get the most out of these tools you are already using. They can be the most powerful tools you use everyday.

A captivating, free lead magnet can lead to an engaged audience that is ready for your help to get them from where they are to where they want to be. But, it's free. And, that leads most coaches to put a commensurate amount of time into creating it. What they naturally want to put the most, nearly all, of their time into is perfectly curating their coaching offer. On the surface, it makes sen...

Dive into 6 content repurposing strategies for your podcast or Youtube video. You've already put so much effort into creating it in the first place... now let's talk about how to get it in front of more potential clients.  Pick some or all of these methods to turn long-form content into valuable assets, such as videos, show notes, social media posts, email newsletters, blog posts, and ev...

This year didn't go as you wanted? Listen in to understand why that doesn't matter when it comes to how next year will play out. I'll lead you through how to take an honest look at your business as it is now... then be a goldfish. I'll walk you through how to find what's working and what's not working right now in your business. Use that to fire up your profit next ye...

I spent the better part of a year ignoring AI, but I was eventually swayed by the volume of news articles and the advancements in technology. It turns out there are AI tools available today that can help any life coach run an online business. I give five specific use cases that can make running a life coaching business easier. From content creation to brainstorming, audio and video editing, and mo...

In this episode, I recap the first three episodes, emphasizing the fundamentals every life coach needs to start or grow their business. I put it all into the context of a funnel, which helps reduce the overwhelm that comes from feeling like everything needs to be done all at the same time. I also touch on the customer journey and how that fits into Offer, Content Marketing and Lead Generation. Sta...

Episode 3 of 4 of my fundamentals of running an online business.  Today, we're diving into the topic of lead generation. We'll break down what lead generation means for you as a life coach and discuss the strategies you can use to get more clients. Whether you're creating content or using paid ads, we'll explore the organic and paid methods of pushing your message out there and...

Step 2 of 4 of my building your life coaching business fundamentals is Content Marketing. That's just a fancy phrase for creating audio/video/written content that helps others understand how you can help them. Listen in on how to create content that will have people knocking down your door trying to get access to your coaching!

Anyone can come up with something to sell... but crafting an offer that perfectly matches your unique purpose, set of skills and results you cause in your clients takes special attention. Learn how to execute the first of four pillars required to build a successful life coaching business.