Inside The Wedding Planner's Mind

What’s the difference between a wedding florist, floral designer, and full-service event production company—and what do wedding planners need to know when working with each? In this episode of Inside the Wedding Planner’s Mind, Irene Tyndale sits down with Shantara Strickland, Chief Operating Officer and Principal Planner of CM Production, a legacy family-owned floral design and event production c...

What is it really like to be married to a wedding planner—or to grow up with one as your mom? In this special family episode of Inside The Wedding Planner’s Mind, Irene Tyndale steps away from the usual wedding business conversation and brings her husband and kids into the hot seat to share what life behind the scenes of a wedding planning business actually looks like. They’re talking about the lo...

Running a successful wedding planning business doesn’t mean you have to do everything alone. Building relationships with other lead planners and developing a strong team of associate wedding planners can create more support, stronger businesses, and better experiences for clients. In this episode of Inside the Wedding Planner’s Mind, Irene explores what it looks like when wedding planners choose c...

If you're wondering how to start a wedding planning business today, this episode is your roadmap. After more than 25 years in the wedding industry and 13 years running a successful wedding planning business, Irene shares what she would do differently if she had to start from scratch today. Instead of focusing on logos, branding, and social media followers, she explains the systems, relationships,...

In this episode of Inside the Wedding Planner’s Mind, Irene sits down with Georgia DeFrancisco of I Said Yes to Success  to discuss hiring virtual assistants and building support systems within your wedding planning business. They talk about when planners should hire help, how VAs can support operations and client experience, and why delegation is necessary for growth and long-term success. If you...

In this episode of Inside the Wedding Planner’s Mind, Irene sits down with Tayler Cusick Hollman of Enji to talk about marketing strategies for wedding planners and how to build a marketing plan that actually works. Together, they dive into the importance of Consistency, Content & Visibility, sharing practical strategies for creating content, staying consistent with your marketing, increasing...

In this episode of Inside the Wedding Planner’s Mind, Irene Tyndale sits down with Eddie Babbage, founder of Timeline Genius, to discuss how wedding planners can create better wedding day timelines, streamline their workflows, and execute events with greater efficiency and confidence. Eddie shares why a well-built wedding timeline is more than just a schedule—it’s one of the most important systems...

In this episode of Inside the Wedding Planner’s Mind, Irene sits down with Kerry Barrett, founder of The Wedding App, to explore how better communication and streamlined systems can transform the wedding experience for couples, guests, and planners alike. They discuss the most common guest communication challenges, why clear and intentional workflows matter, and how technology can simplify everyth...

In this episode of Inside the Wedding Planner’s Mind, Irene sits down with Nina of I Do Wedding Marketing and The Social Studio to talk about social media strategy for wedding planners and what planners should actually be focusing on for long-term business growth. They discuss visibility, consistency, SEO, content strategy, and the misconceptions many planners have when it comes to marketing their...

Welcome to Season 3 of Inside the Wedding Planner's Mind! In this short premiere episode, Irene Tyndale shares the heart behind this season's theme: You Don't Have to Build It Alone. Whether you're a wedding planner, event professional, or creative entrepreneur, this episode is a reminder that building a successful business doesn't mean carrying every responsibility by yourself. Through a personal...

Season 3 Trailer: You Don't Have to Build It Alone Welcome to Season 3 of Inside the Wedding Planner's Mind with Irene Tyndale. This season is dedicated to every wedding planner, event professional, and creative entrepreneur who has ever felt the pressure to do it all. The truth is, building a successful business isn't about carrying every responsibility on your own—it's about creating the right s...

Feeling stuck in the day-to-day of your planning business? In this episode, Irene Tyndale chats with Shakila Booker, Your Business Nanny, about what it takes to scale your event planning business, starting with the backend. Learn how to build systems, workflows, and a team that support growth without burning out. Whether you're ready to hire or just tired of doing everything yourself, this convers...

In this inspiring episode of Inside the Wedding Planner’s Mind, I’m joined by industry veteran Desirée Dent , a powerhouse planner and educator who’s been running her successful wedding planning company for over 25 years . We dive into what it really takes to build a long-lasting business in the ever-evolving wedding industry — from mindset and boundaries to business pivots and legacy-building. Wh...

In this heartfelt and faith-filled episode of Inside the Wedding Planner’s Mind, Irene sits down with Pastor Tiffany P. Sowah — CEO of T3 Diversity Solutions, LLC and Founder of Mornings with God Ministry — to talk about the power of making God the CEO of your business and life. Tiffany shares her journey from business coach to pastor, what it means to fully surrender your goals to God, and why pr...

In this episode, I’m joined by the Systems and Implementation Queen herself — Tanisha Lee — as we break down how to choose the right tools for your business based on your current stage. From startup to scaling, we talk about avoiding tech overwhelm, common mistakes planners make, and how to actually implement systems that work for you. Ready to step into your next level? Join us at the Becoming th...

Feeling overwhelmed by all the courses, coaches, webinars, and retreats popping up in your feed? You’re not alone. In this episode of Inside the Wedding Planner’s Mind, Irene Tyndale breaks down the real differences between mentorship, coaching, and education opportunities in the wedding and event planning industry. You’ll learn how to: Choose the right investment for your current stage of busines...

Are you tired of feeling busy but not booked? In this solo episode, Irene breaks down the truth about Revenue Generating Activities (RGA’s)—the intentional tasks that actually grow your wedding planning business. She teaches from the 3 foundational pillars used inside her coaching programs: 💰 Finances & Sales 📣 Visibility & Marketing ⚙️ Operations & Systems Learn what it really takes...

In this heartfelt solo episode, Irene Tyndale shares a personal letter to wedding planners of color, reflecting on her 12-year journey, the coaches who shaped her, and the calling to create space for planners like you. If you’ve ever felt unseen, unsure, or stuck, this one’s for you. You are called. You are capable. You are not alone. Ready to step into your next level? Join us at the Becoming the...

Recorded live at the 2025 Becoming the Business Retreat for Wedding Planners, this special episode brings you front-row access to our signature Planners in Pajamas session. Join host Irene Tyndale and a dynamic panel of powerhouse planners—Desiree Dent, Jade Robinson, Kawania Wooten, Shaun Teague, Elana Walker, and Tanisha Lee—as they pull back the curtain on what it really takes to build a thrivi...

Start Before You're Ready: The Mindset & Action That Drive Success with Carol of Sparkle Hustle Grow In this empowering episode of Inside the Wedding Planner’s Mind, I’m joined by the amazing Carol Elizabeth, owner of Sparkle Hustle Grow — the subscription box and training community that has helped thousands of women launch, grow, and scale their businesses. Carol shares her journey of startin...

In this powerful pre-retreat session from the 2025 Becoming the Business Retreat, Athenia Rodney breaks down the real meaning of business confidence. Spoiler alert: It’s not just about what you look like or how you show up on Instagram — it’s about how you lead, price, position, and believe in what you've been called to build. Whether you are navigating imposter syndrome, struggling to charge your...

In this special episode, we’re taking you inside one of the powerful pre-retreat sessions from the 2025 Becoming the Business Retreat for Wedding Planners. Led by the incredible Hadassah Joseph, this conversation dives deep into the mental and emotional load so many women—especially women of color—carry while building transformative businesses. Hadassah has been with us at every retreat, opening t...

In the premier episode of Season 2, Irene recaps the first season with highlights of topics from many of the talented businesswomen she had the pleasure to interview. Also, she gives a view into the Becoming 2025 Retreat for Wedding Planners, touching on special moments throughout the transformational weekend. Last, she touches on this upcoming season and how she plans for it to be even more impac...

Episode 9 Special Guests: Les and Lo, co-founders of Leslo Events Short Bio: LesLo Events is a luxury event studio that offers full service event management, consulting and design for corporate and private clients. We are proud to be featured in numerous wedding publications for our work with celebrity clientele.  Our mission is to elevate the event experience by offering luxury event services tha...

Episode 8 Special Guest: Shannon Tarrant, Co-Founder, Wedding Venue Map Short Bio: Shannon Tarrant is on a mission to help event pros learn a proven system for success. With over 15 years as an off-site caterer and then venue manager, she developed both companies into local powerhouses.   A professional go-getter today, she is a no-bs speaker and co-host of her podcast, The Wedding Sassholes, shar...