Inside The 90™

In this episode of Inside the 90, Jami and Andrew tackle one of the most common and emotionally charged challenges in business — people issues. Andrew introduces a four-quadrant framework drawn from EOS and Jack Welch's teachings, labeling team members as rats, stars, puppies, or terrorists based on cultural fit and performance. The conversation covers why delaying hard people decisions ultima...

In this episode of Inside the 90, Jami and Andrew dig into one of the most common rocks they see in EOS sessions — the marketing rock. Andrew walks through his four stages of marketing maturity, from having no one in the seat all the way to building an internal team alongside a high-trust agency partner. The conversation covers when to hire in-house versus bring on an agency, why the marketing sea...

In this episode of Inside the 90, Jami and Andrew break down how to choose the right EOS Implementer for your business. Andrew walks through the three roles every implementer plays — teacher, facilitator, and coach — and explains why the right fit goes beyond credentials or industry experience. From the free 90-minute meeting to understanding certification levels, you'll get a clear picture of...

In this follow-up episode of Inside the 90, Jami and Andrew dig into the discipline of managing rocks and scorecards well, the mechanics that turn a vision into real traction. Andrew argues that rocks are simply priorities and scorecards are the early warning system for a business, and that most teams get the mechanism in place without ever building the discipline to truly manage to those tools. J...

In this episode of Inside the 90, Jami and Andrew break down the vision cadence that gives the podcast its name, from 10-year target through three-year picture, one-year plan, and 90-day rocks. Using a live client story, they explore how pairing core focus with a 10-year target creates the soul of a company, the passion that actually rallies a team rather than a vague mission statement. They dig i...

In this episode of Inside the 90, Jami and Andrew are joined by special guest Josh Heller of Crushable to tackle one of the most common questions facing growing businesses right now — how do you actually build an AI strategy? Josh walks through Crushable's tried-and-true framework of identity, operations, and leverage, explaining why most companies skip straight to the fun stuff and pay for it...

In this episode of Inside the 90, the roles flip as Andrew hosts his wife Stacy, a stress specialist and founder of Evolve Beyond Limits. Together they unpack why consistency, not intensity, is the real differentiator between success and failure in both business and life. Stacy breaks down the stress cycle that keeps people stuck in all or nothing thinking, introduces her power of 12 framework for...

In this episode of Inside the 90, Andrew catches up with Tracey, marketing lead at YourSix, for her second appearance on the show. Tracey shares how she rolled out EOS inside her own two-person marketing department, using L10 meetings not just for task management but for mentorship, energy alignment, and human connection with her teammate Maddie. The conversation moves into YourSix's journey f...

In this episode of Inside the 90, Andrew talks with Jenna Spencer, founder of AssistPro and a newly licensed EOS partner focused on delegation and elevation. Jenna traces her path from corporate banking to building a company that matches business leaders with the right assistant, a journey that started when she worked directly for two EOS implementers. The conversation dives deep into why delegati...

In this episode of Inside the 90, Jami sits down with Will Stewart, founder and CEO of 9/8 Central, a video production studio in Greenville, South Carolina. Will shares his winding path from teaching himself HTML in high school to freelancing in Hollywood to finally building his own studio during the early days of the pandemic. He and Jami dig into 9/8 Central's first nine months on EOS, cover...

In this episode of Inside the 90, Jami welcomes back friend of the podcast, Adam Landrum, for a catch-up conversation about his journey from agency owner to full-time executive coach. Adam breaks down the difference between coaching, consulting, and mentoring, and introduces his founder threshold framework, the three traps that keep 90 percent of companies from ever reaching a million dollars in r...

In this episode of Inside the 90, Jami reconnects with longtime friend John Sterling, a sales leader and entrepreneur who helped build Data Stream from a small maintenance software company into a $100 million business before it was acquired. John shares the origin story, including a pivotal one-day consult from marketing legend Al Ries and the discovery of hiring by "avatar" using the Ko...

In this episode of Inside the 90, hosts Jami and Andrew tackle five common myths about the Entrepreneurial Operating System (EOS). They debunk the idea that EOS is a passing fad, unpacking growth stats and a third-party study showing EOS companies outgrow non-EOS peers. They also address the perception that EOS is too rigid, explaining how its structure actually creates freedom rather than bureauc...

Two EOS implementers, one Wonder Wagon, and a conversation that feels less like a podcast and more like two old friends reminding each other why the work matters. Mike Gruley of 1 Vision Advisors joins Andrew Geisel in the Wonder Wagon on the streets of Kansas City for a candid, wide-ranging conversation about the life of an EOS implementer. They cover Mike's 33-year career before EOS, what ma...

Larry Garcia, co-founder of Strety, drops into the Wonder Wagon for a conversation that traces the full arc of how an internal tool built inside a Miami MSP software company became one of the most loved EOS platforms on the market. Larry and Andrew connect the dots on how BrightGauge's EOS journey in 2015 planted the seed for Strety, why the MSP world was the perfect early proving ground, and...

Forrest Derr, fractional integrator, founder of ENRG, and an Inside the 90 OG, joins Jami and Andrew in the Wonder Wagon for his eighth EOS US Conference. It's a wide-ranging conversation that covers his full arc — from being a full-time integrator at a telecom company who first read Traction when his visionary literally threw it across his desk, to founding a grassroots EOS community out of a...

Eric Herrera, VP of Growth and Strategic Alliances at Kolbe Corp, joins Jami and Andrew in the Wonder Wagon at the 2026 EOS Conference for a conversation about what makes Kolbe different from every other assessment most EOS companies are already using. Eric breaks down the three buckets of human strength — cognitive, affective, and conative — and explains why Kolbe is the only one measuring how pe...

Dillon England of 313 Media Co. hops into the Wonder Wagon at the EOS US Conference in Kansas City — and the conversation covers a lot of ground fast. Dillon shares how a wife's offhand suggestion led him to start a podcast while selling insurance, how that show unexpectedly opened doors to guests like Danica Patrick, and how he eventually turned a passion project into a B2B podcast agency on...

Chris Dawson of Bite7 hops into the Wonder Wagon for a conversation that covers a lot of ground — from the seven things every employee needs to thrive at work, to how those needs map directly to EOS tools, to how a former high school football coach found his way into the world of business coaching. Chris breaks down the BITE7 framework in plain language, explains what the coaching element actually...

Cam Lawson joins Jami and Andrew in the Wonder Wagon fresh from the EOS US Conference in Kansas City — his third conference overall. As a fractional Chief Revenue Officer under the Next Level Revenue umbrella, Cam juggles multiple brands at once, including Bite7, the Entrepreneurial Leap Academy, and Energize, who recently acquired the conference. The conversation covers what fractional CRO work a...

In this episode, Jami and Andrew explore the power of common language as a core leadership tool within EOS. Drawing from a real lunch conversation with a visionary owner, they discuss why repeating the same words and frameworks — even when it feels redundant — is exactly what builds strong culture. From the VTO to GWC to the word "issue," they break down how a shared vocabulary simplifie...

In this episode, Jami and Andrew dig into two foundational components of the EOS Vision/Traction Organizer: the 10-year target and the 3-year picture. They explore why a compelling 10-year target must be visionary-led and bold enough to feel a little scary, why revenue alone rarely rallies a team, and how the 3-year picture serves as the critical bridge between long-term vision and day-to-day exec...

In this episode of Inside the 90, Jami and Andrew discuss the often-overlooked reality of entrepreneurship: loneliness and the critical need for intentional community. Andrew shares his journey of relocating from Michigan to Greenville, SC, rebuilding his business network from scratch, and discovering how empathy, accountability, and growth-focused relationships are essential for visionary leaders...

In this episode of Inside the 90, Jami and Andrew continue their AI conversation by exploring how they use ChatGPT, custom GPTs, and AI-powered workflows in leadership, EOS implementation, coaching, and marketing. They discuss practical ways AI enhances conversations—not replaces them—while also diving into the future of SEO, Answer Engine Optimization (AEO), and what they call “vibe marketing.” T...

In this episode of Inside the 90, Jami and Andrew dive deep into AI, vibe coding, and the rapid evolution of tools like Lovable, Claude, and Google AI Studio. They share real-world examples of building internal software, automating workflows, replacing spreadsheets, and creating custom business tools without traditional development teams. The conversation focuses on how entrepreneurs can use AI to...