Informed: the podcast for LinkedIn® users

Apparently, at LinkedIn they have a saying;  “People You Know, Talking About Things You Care About.” And so they have announced that they have been adjusting our feed algorithm to give us exactly that. More at  https://linkedinformed.com/episode253 Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert,  John Espirian  onto the show. In our chat, I ask John about what to write about, how often to do it and how long an article should be. John talks about styles of writing, how to stimulate ideas and...

Covered in this show; A brief history of LinkedIn Ads Can you have too many followers Do paid followers have any benefit? Spy used AI-generated face to connect with targets New invitation feature (coming soon) Scheduling posts - is it worth bothering? Post of the week   Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to another episode and a bit of a landmark really, our 250th one! Thank you so much to everyone that subscribes, listens and/or reads the show notes. I consider it a real privilege to host and produce the show and I’ve had such an amazing time putting together all 250 of them! Items in this show; 4:44 - Interesting stuff I saw this week 17:07 LinkedIn Updates 29:07 Can you spot a fake prof...

This is an unusual episode in that it’s very short due to the fact I’m leaving for sunny Madrid today to attend the Champions league final frivolities….I nearly type celebrations then…but that would be tempting fate! I nearly skipped a week but I just had so many good posts to talk about……thank you all so much for nominating them, the quality seems to be increasing! So the main thrust of this epis...

Did you know you can buy LinkedIn Followers and more? LinkedIn refreshes Sales Navigator homepage to put focus on alerts Mike Winnet has released his first Contrepreneur episode…and it’s brilliant! More on organic reach and recency 'hot streaks' Post of the week AFQ - How can I influence my Highlights section? More at LinkedInformed.com Mentioned in this episode: This show was created by the origi...

In this weeks show; Update on that new messaging feature - 3:50 Oleg has a new profile pic - 09:59 Josh Fechter lost his account - 12:00 New LinkedIn Member numbers - 17.29 How to spark meaningful conversations (according to LinkedIn) - 19:24 The New LinkedIn profile design - 23:24 LinkedInLive update - 31.13 Post of the week - 36:05 NOT post of the week! - 40:03 LinkedInLocal, Manchester - 43:59...

Hello and welcome to another episode of LinkedInformed and the first from my new office (studio). I hope the sound quality is the same as it was in my last office! This week I want to focus on several new features but one in particular which really caught my attention! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to episode 245. I hope you had a good week on LinkedIn, things definitely seem to be getting back to normal after the troubles of last week. That said, I know some of you are still finding you are invisible in searches so hang in there, the issue does appear to be getting better. This week I want to focus on LinkedIn organic reach and try to answer the question ‘Has it peaked or is there m...

Welcome to another episode in what has been a difficult week for LinkedIn and many of its members. I have two main topics to discuss this week; LinkedIn seize control of LinkedInLocal events LinkedIn had a meltdown this week with millions of users discovering that their profiles were invisible! Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to episode 243, this week I want to return to the subject of native LinkedIn video. It’s been a while since I covered this and the techniques for this type of post has developed somewhat. I also have some interesting analaysis to share with you on the content in my hoe page feed. But first… Interesting Stuff I Saw This Week Are we now going to get Brand Ambassadors on LinkedIn? Oh please n...

Welcome to a new episode of LinkedInformed. It's been a very slow week for news about LinkedIn so I thought I would take the opportunity to focus on the subject of content and specifically the type of posts that typically attract comments and likes and therefore have greater reach. For more go to   http://linkedinformed.com/episode242/ Mentioned in this episode: This show was created by the origin...

Welcome to this weeks show. So who do you follow on LinkedIn and why? I’m not talking about who you connect with, that should be for different reasons (even though you do then follow them) but those people on LinkedIn that you purposely follow with the intention of seeing their activity, posts and articles in your feed. Have you got a clear strategy or is it based on ad-hoc seeing ‘something good’...

Welcome to a new episode and this week I will be focussing on a subject that I haven’t covered before on the podcast – Employer branding and it’s close cousin, employee advocacy. If you are not interested in recruiting or working in HR then this might be an episode to skip but I do know there are plenty of listeners who do have a keen interest in using their company page for employer branding purp...

Welcome to a new episode, this week we are back to talking about LinkedIn company pages.....but with a difference! More of that later but as always firstly....... Interesting Stuff I Saw This Week LinkedIn Updates Sales Navigator, Gets Closer to Salesforce LinkedIn announces the rebuild of three core talent tools to one platform LinkedIn debuts LinkedIn Live, a new live video broadcast service Men...

Welcome to episode 238. I really struggled to think of a title for this episode because unlike most weeks, no one subject dominates! That said, I have a lot to talk about in this episode. Firstly, due to a family bereavement, I will not be producing an episode next week but will be back the week after. For the remaining notes go to https://linkedinformed.com/episode238 Mentioned in this episode: T...

Welcome to a new episode, this week I want to focus on attempting to answer one of the most common and complex questions I get about LinkedIn….Premium accounts – are they worth it? More of that later…… Interesting Stuff I Saw This Week New Ways to Keep a Pulse on the Companies You Care About Five Things We Learned from Microsoft’s Earnings Introducing Interest Targeting LinkedIn Articles versus Li...

Welcome to a new episode, this week is very different as the majority of this show will be dedicated to a talk that I'm giving this week on LinkedIn visibility and posting techniques. But first I wanted to highlight three posts that each deserve a special mention, all for different reasons. Go to  http://linkedinformed.com/episode236/  for the more Mentioned in this episode: This show was created...

Happy New Year! I hope you all had a great break over the Christmas holiday. I had an ‘enjoyable at times and stressful at times’ break and as I  decided to completely switch off from all work matters, it has been a busy last 2 weeks catching up on everything. The main subject this week is empathy. If you are a long time listener then you may recall that I covered this previously in  episode 122 ....

Welcome to the Christmas edition of the podcast. This will be the last episode this year so let me wish you all a fantastic Christmas break and an exciting a prosperous new year. Interesting Stuff I Saw This Week For the rest of the notes go to http://linkedinformed.com/episode234/ Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome to episode 233 and this week I’m looking forward and planning for next year. What is your plan for LinkedIn next year? Hopefully, I can stimulate a few ideas for you in this episode. Before that though….. Interesting Stuff I Saw This Week. I was fascinated to see this post go viral this week. It’s not applicable for post of the week because I don’t think it’s an especially great video post...

Welcome to episode 232. This week the focus is all about my favourite subject….communication. If there is one aspect of using LinkedIn that fascinates me the most, it’s the art of communicating effectively. It’s also one area that most people get wrong according to my homepage feed and probably yours too! So you can imagine how excited I was when I recently met  Kim Arnold,  a communications and m...

Whilst the title for this episode is about posting, I actually have two main topics to cover this week. Posting for Engagement – A case study A closer look at new LinkedIn Events I also have a ‘not’ post of the week as well as a post of the week! In addition, we cover the following; LinkedIn Stories New Boolean operators UK top voices Three new features LinkedIn Live video rumours Mentioned in thi...

Welcome to the 230th episode. This week I cover; LinkedIn Events Do pods violate the user agreement? LinkedIn Top Voices 2018 Several new features Rumour - LinkedIn Stories! LinkedIn Pages Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Welcome back to another show. This week I’m chatting with Andy Foote about the talk given by a LinkedIn executive called ‘ creator-side optimization and incentives in social networks’. This was a very interesting a quite revealing insight into how LinkedIn adjusted their algorithm earlier this year to counter what they described as a ‘perverse incentive’ where superstar content producers were bein...