High Intensity Business

What HIT machines are right for you if you're looking to make the most from your money, your scale, and your approach to strength training?   This previously members-only episode is a Masterclass from STG Strength & Power Owner Mike Petrella on how to make smart choices that fit your budget and goals.    We go into things like buying versus leasing, machine durability and maintenance, buying brand...

You keep hearing about how the right mentors can help accelerate your business growth, but what is it actually like to get on a live coaching call if you're a personal trainer and strength training business owner?   This week's episode is exactly that — watch as HIT entrepreneurs jump on a coaching call in the HIB membership, and we analyze the way their business is and what they can do to grow fa...

What if you could help more clients beat back pain effectively and significantly improve their quality of life even throughout old age?  Bernd Sigl is the Head of Therapy at the ATOS Kliniken in Munich and is an expert focusing on using high-intensity training principles to help clients recover from back pain, as well as helping them improve their quality of life and even athletic performance. We...

What actually makes a great personal trainer? How does a client actually get a great HIT workout session?    This episode features HITuni Founder Simon Shawcross , who also happens to be a master personal trainer with tens of thousands of client sessions conducted, and we go through what every personal trainer and strength studio owner should do to give each client a great high-intensity training...

How do highly successful HIT strength studios generate leads and do marketing that gets them thousands in monthly revenue? We've used this one simple, powerful system to help many new HIT fitness businesses in our community add an average of $10k each month, and we'll walk through how you can do the same from start to finish. I'll go through things like how to reach out effectively, specific marke...

You want to build a successful strength training business, but you also want to build a strong family and not miss out on your kids growing up — how could you possibly do both?   Vital Exercise Founder and family man Ted Harrison talks about how you can build a successful fitness business while being a present parent.    We go over how you can approach managing your business while making meaningfu...

How do the biggest and most successful strength studio owners and trainers get clients while still having enough time for living life?   MaxStrength Fitness owner Jeff Tomaszewski explains how he grew a massive strength training business while building a strong family and raising his kids the right way.    We talk about how to manage your time properly, the right way to do marketing if you want to...

Tired of struggling to grow your strength training business and want to know the secrets to getting – and keeping – high-ticket clients? SuperSlow LA's Ben Fisher joins us to talk about how he went from being a skeptical carwash owner to going all-in on High-Intensity Training — this is the story of how he went from trying to go through life and business with the handbrake on to putting the pedal...

Clients hitting walls, losing focus, and quitting on the most meaningful reps too soon? Is it the client's fault or the trainer's, without even realizing it? Paradox Strength President Janaya Skye returns to the podcast to talk about something that many trainers don't realize: if you ignore your central nervous system, you're leaving a lot on the table. We dive into how your CNS can affect your wo...

What really matters if you want to fine-tune your body composition and optimize for lean muscle mass?   Exercise Scientist and Head of Research at MacroFactor Dr. James Steele returns to the podcast to talk about the science behind measuring body fat using different methods, the effects of strength training on advanced trainees trying to optimize body composition, and what you can learn from years...

What's the Best HIT Workout for building muscle and getting shredded?    Smart Strength Austin Founder Skyler Tanner talks about how he's building lean muscle with the latest evidence-based approaches to both the strength training and nutritional aspects of his current regimen.   We dive deep into what the best available research right now can tell you about rep ranges, time under load (TUL), exer...

What's actually involved in  successfully  selling a HIT Business?   Fitness industry veteran, expert business broker, and Managing Partner of New Line Business Capital Michael "Mike" Zarrillo joins the podcast to talk about the secrets every HIT studio owner needs to know if they want to build and sell a highly valuable strength training business the right way, as well as avoiding the many hidden...

Want to know how GLP-1s could change the way you help your personal training clients build muscle, stay healthy, and get great results for the long term?   Dr. Ben Bocchicchio  is an award-winning athlete and a prolific and highly respected figure in exercise science, fitness and wellness, rehabilitation, and even the legal field. He is also the author of 15 Minutes to Fitness: Dr. Ben's SMaRT Pla...

AI is inevitable, so how can you make your HIT fitness business attractive to clients who increasingly use artificial intelligence to get what they want?   Pixality Design Founder  Connie Holen  returns to talk about how you can use AI to make sure your strength studio's website attracts more clients instead of sinking out of sight with yesterday's news.   We talk about what you need to know and w...

Can you really grow your strength training business into a $1-million studio with little to no advertising?   Owen Dockham did just that with Live Oak Strength, and he returns (finally!) to the podcast to talk about how he did it, and how you can do it as well.   We go over things like how to make minimal marketing work, how to keep your clients engaged and happy, managing trainers, trimming the f...

Hey everyone, I just wanted to make a public apology to Doug Holland, the owner of Intelligent Exercise and an extraordinary HIT trainer and High-Intensity Training business owner, a man who has contributed so much value to the High-Intensity Training community and certainly to my audience in HIB.   We made a mistake, so a few months ago, back in episode 532, which was called " How to Choose the B...

Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients? Eggert Barwich , the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines.   We go over how it all started, from the deals done between Arthur Jones, Kieser Training, and how...

What if the real reason your strength studio isn't growing — or is even losing clients — has almost nothing to do with marketing, the leads you generate, or how many ads you run?   Discover Strength CEO  Luke Carlson  returns to talk about 21 big things that he's seen in strength studios that kill revenue and what you can do to fix any holes you see in your ship, from "big picture" decisions, "beh...

What's it like to go from a personal trainer who got kicked out of a fitness club and then almost instantly go from 20 sessions a week to 60?    That's the story of Sandbothe Strong Founder  Anthony "Tony" Sandbothe , and buckle up — he's going after Million-Dollar Trainer Pete Cerqua's weekly workout session record!   In this episode, we talk about what he did that made him blow up so quickly aft...

Who is Mike Mentzer, really, and why is he considered so controversial?    Prolific Author and High-Intensity Training Expert  John Little  returns to talk about the new book on  Mike Mentzer: American Odysseus  — why is it so important to know the truth about Mike Mentzer and everything that happened to him?    John goes into Mike's confrontation with Arnold Schwarzenegger, how his views on high-...

What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities?   In this episode, Bend Strength Lab Founder  Sara Rufener  shares how she developed her way of training clients that keeps them coming back for more…  naturally .   We talk about why being a great trainer means more than just giving a great workout, how to mentally pre...

I've helped 41 strength training business owners add between $12,000 and $58,480 per month.   If I were to coach you, what would you want me to help you with?   You get one wish.   I will help you achieve it.   What would it be?   If I could help you achieve one result, what would you want my help with?   Email me to lawrence@highintensitybusiness.com Or direct message me inside my free HIB commun...

Can you really turn your passion for strength training and helping people into a $40,000-a-month business? Here's somebody who's already done it: Quinn's Gym Founder  Kevin Quinn  joins us to talk about how he did that.  It wasn't all smooth sailing, though, because he did run through some challenges that almost derailed his fitness journey, but he did some things you might want to know about so y...

How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older? HIT Expert  Matt Brzycki  is Princeton University's Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity training for athletes and how you can continue making progress even as you age. We talk about designing...

What does it take to build a thriving HIT business that stands the test of time?   Exercise Science LLC Founder  Ryan Hall  is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer.    Ryan returns to the podcast to talk about the vital lessons he's learned over his amazing career as a HIT trainer and strength studio owner, including how to build a su...