HeyOrca Podcast

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have m...

Come hang out with Joe, our co-founder & CEO, and the HeyOrca Pod! Joe will give you a quick peek around the platform, and then the floor is yours. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

Manage social for a government organization or a "boring" industry? Lise Arsenault leads social media and content creation at VIA Rail Canada, Canada's national public passenger railway company. Over the past two years, she's overhauled the brand's social presence, inspiring audiences to discover, engage with, and talk about passenger rail travel in Canada. In this episode, she'll take us behind t...

Session 4 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social. In this session, you'll learn how to make the most of a small social media team by turning one idea into multiple pieces of content, prioritizing what matters most,...

Session 3 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social. In this episode, we'll break down the anatomy of engaging content – from strong hooks and brand voice to storytelling, formatting, visuals, and calls to action. Plu...

Session 2 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social. In this episode, you'll hear from marketers in traditionally ‘unexciting’ industries as they share how they consistently create content their communities care about...

Session 1 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social. In this episode, we will walk you through how to create a strategy that balances business objectives with content your audience genuinely wants to engage with. Musi...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have m...

Your fave social media management platform (hiiii, we're HeyOrca) will soon support trending audio for Instagram Reels and TikTok videos. So let's dive into all things trending audio! Join Jess, Nabeel, and Lysle from the HeyOrca team in this episode to learn how to schedule and publish videos with trending audio right from HeyOrca, discover audio trending right now – and how to recreate the trend...

Whether you're applying for your first social media role or looking to take the next step in your career, a strong portfolio can help you stand out – but there's no single "right" way to build one. In this episode, you'll hear from four social media managers at different stages of their careers as they give a behind-the-scenes tour of their portfolios. You'll see how they've organized their work,...

As AI-powered search experiences continue to evolve, social media managers are hearing new terms like AEO (Answer Engine Optimization) and wondering what they mean for their work. Does SEO still matter? How do you optimize content for AI-generated answers? And where does social media fit into all of it? In this episode, HeyOrca Content Marketing Manager Iliyana Shoushounova breaks down what social...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you...

Most brands are still building content the hard way - blank screen, best guess, repeat. But a growing number of businesses are running something different: an AI-powered content system that generates hooks, scores ideas, repurposes content across channels, and converts engagement into leads automatically. You've probably seen the output. You may not have known what was behind it. And yet most soci...

Public sector and nonprofit social media operates within clear constraints—approvals, risk management, and the need to communicate accurately and responsibly. These realities don’t mean content has to be purely informational or limited in engagement. In this session, Jake MacDonald, Social Media Advisor at the Government of Nova Scotia, explores how thoughtful storytelling techniques can strengthe...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you...

57% of the HeyOrca community manages social AND email! So let's chat about email marketing! Dylan Bridger, email marketing specialist, will teach us how to WOW clients and communities with email. In this episode, we will discover the 2 most impactful strategies to deploy first so you drive quick wins that'll make your clients see you as a superhero. In addition to that, you’ll get a simple, versat...

Social media managers are expected to know the trends, be creative, drive engagement, and always have the next post ready. But behind the scenes, what happens when you’re second-guessing your own work? If you’ve ever: stared at a post for 20 minutes before hitting publish, felt like your ideas weren’t “good enough,” hesitated to speak up in stakeholder meetings, or felt unsure about building your...

Social media managers often know what could work, but struggle to get leadership buy-in. Why? Because many leaders view social media through very different lenses than the people managing it day to day. In this episode, Amanda Harding shares the three most common ways leadership tends to view social media: as a bulletin board, an engagement tool, or a revenue channel — and how understanding these...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed a...

Is it possible to make content about heavier, serious topics actually engaging? It's a question a LOT of social media managers ask and in this episode, Holly Vaughn, social media manager at Civilian, will join us to chat about how her agency uses HeyOrca to power campaigns about mental health, environmental sustainability, and more. Holly will answer questions like how can you make engaging conten...

One-off influencer posts generate attention. Ongoing creator partnerships generate trust. In this episode Jelena Burcer (PLG Product Specialist at Semrush) will break down how strategists can shift from transactional campaigns to structured, repeatable creator systems that build brand equity over time. You’ll learn about why micro-communities often outperform massive audiences, how to assess creat...

Join us for a practical, strategy-first session on how to get creative with social media in B2B marketing — without sacrificing credibility or results. During this episode, you’ll discover how to create B2B content that goes beyond product promos — from showcasing company culture to leveraging evergreen short-form, specific ways to elevate “talking-head” videos — including scene changes, visual pa...

Your social following isn’t automatically your community. Unowned spaces like social media can drive visibility and foster meaningful connection, while owned spaces can create depth and belonging. What matters most isn’t just where your community lives, but how it’s thoughtfully designed and led. So how do you choose what makes sense for you . . . and how can those spaces support one another? In t...

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed a...

Want to make sure you're getting the most out of your social tool? Thinking about trying HeyOrca, but not sure if it's right for your team? Let's go behind the scenes with Kerrie Bernard, Senior Director of Digital Strategy at Talk Shop. In this episode, Kerrie's going to reveal why she and her team chose HeyOrca -- and why it's their fave social media management tool. She will touch on topics suc...