Gregory Vetter Podcast

Send us Fan Mail Every action has consequences. In life. In business. In how people treat you and what they think they can get away with. Sometimes it’s small. Sometimes it costs you everything. They didn’t want a deal. They didn’t want to meet in the middle. They wanted everything. In this episode, we get into the part of business nobody talks about: What happens when you’re dealing with people w...

Send us Fan Mail Who you marry will either multiply your life… or quietly break it. Everybody wants success. Big goals. Big dreams. Big outcomes. But nobody talks about the decision that determines all of it: Your partner. In this episode, Greg and Moe break down why your spouse isn’t just part of your life— they are the foundation of it. They get into: Why most people choose a partner for the wro...

Send us Fan Mail Who are you… when the thing you built is gone? Most people never ask that question. They just chase the next thing. New idea. New business. New win. Stay busy. Stay distracted. Don’t look back. But that’s the trap. In this episode of the Gregory Vetter Podcast, Greg and Mo break down what happens when your identity is tied to what you built—and what’s left when it’s gone. They tal...

Send us Fan Mail Why do talented people still miss their moment? In this episode, Gregory Vetter breaks down a hard truth: it usually isn’t lack of talent. It’s lack of focus. When pressure hits, people don’t rise to their hopes. They fall to their preparation. And preparation is built by where your attention has been living long before the  moment arrived. This episode explores the connection bet...

Send us Fan Mail What if the American Dream isn’t dead… just a lot more uncomfortable than people expect? In this episode, Gregory Vetter unpacks the reality behind the American Dream — and why it has nothing to do with the version most people are sold early on. What starts as a chase for money, status, and recognition often turns into something much more honest: the pursuit of flexibility, freedo...

Send us Fan Mail Winning and losing aren’t opposites. They’re information. In this episode, Gregory Vetter and Brian Vetter discuss how strong cultures are built. Not through perfection, but through effort, accountability, and honest feedback . They explore how leaders can create environments where people are allowed to test ideas, experience failure, speak openly, and bring solutions forward. Bec...

Send us Fan Mail AI just killed the last excuse. “I don’t have the resources.”“I don’t have a team.”“I don’t know where to start.” Gone. You can build a website in minutes. Create product concepts in seconds. Generate brand assets, copy, and strategy faster than most humans can open their laptop. So the real conversation isn’t “how to use AI”… It’s what happens when AI builds brands faster than pe...

Send us Fan Mail If you’re “looking for your purpose,” but you’re trying to find it in the middle of emails, kids, noise, stress, and a day that owns you… here’s the truth: You’re not going to find it there. In this episode, Greg breaks down why people feel lost—and it’s not because they’re broken. It’s because they never create the conditions to hear the answer. Purpose doesn’t show up in chaos....

Send us Fan Mail Ego will bankrupt you faster than a bad product. In this episode of The Gregory Vetter Podcast , Greg digs into what actually matters when you’re building anything: disciplined execution, honest feedback, and faith in the unknown . Greg lays it out: “I don’t care if it’s my idea. I just want to win. If it’s stupid, tell me—and tell me why.” He talks about debating ideas, staying f...

Send us Fan Mail It’s 2026 and we’re still acting surprised that kids are struggling… while we feed them sugar, processed junk, and school lunches built on a broken food pyramid. In this episode, Greg dives into the “new food pyramid” (basically: meat, veggies, dairy, real food ) and why the old way had kids in a constant glycemic shock. Tired, foggy, inflamed, and behind before they even get a ch...

Send us Fan Mail Most founders treat retail like it’s a secret society. It’s not. They’re just overthinking it. In this episode of The Gregory Vetter Podcast , Greg brings on his brother Brian Vetter  head of growth and the closer behind the “yes”—to break down how they got into major retailers and built a #1 organic salad dressing brand against all odds. They unpack the real moments: the NorCal W...

Send us Fan Mail Almost Amish is out. And it’s not another diet. It’s a return to what actually works. In this episode of The Gregory Vetter Podcast , Greg breaks down why modern life is making us sicker, heavier, more anxious, and more disconnected and why health doesn’t require hacks, apps, or obsession. It requires simplicity, discipline, and earning the life you want to live. He dives into the...

Send us Fan Mail Most people say “trust your gut” like it’s a motivational poster. It’s not. And most people aren’t hearing their gut anyway they’re hearing fear. In this episode of The Gregory Vetter Podcast, Greg breaks down the difference between anxiety, fear, logic, and intuition and why your anxiety is not your gut. Anxiety is just fear of the unknown. Fear shows up and leaves. Your gut is t...

Send us Fan Mail If you’re walking into a new year and you need clarity, this one’s for you.  We break down morning routines, cold exposure, endurance, Rockefeller’s “15 keys,” and the truth most people avoid: the real advantage isn’t another strategy it’s becoming the kind of person who follows through, with discipline, consistency, sleep, and daily standards that keep you at 100% when it’s time...

Send us Fan Mail The beginning of a new year makes a lot of people reflective.  It also makes a lot of people lie to themselves. “This is the year.”  “I’m going to start fresh.”  “I’m going to change.” In this episode of The Gregory Vetter Podcast , Greg strips all of that down and talks about what actually creates change: habits, endurance, rejection, momentum, and learning how to win, so you can...

Send us Fan Mail We love to lie to ourselves with dates. “I’m gonna start my diet on January 1st.” “I’m gonna launch that idea on Monday.” Or… you could just start now. Today. This very second. Because if not now, when? In this episode, I’m back at the table with my guy Mo, walking through a new Field Guide book I wrote that hasn’t even been published yet. We get into why reading isn’t “homework”...

Send us Fan Mail This episode is for anyone sitting on a dream and hiding behind a “valid” excuse. I walk through the very first question from my new, not-yet-released Field Guide book: “How do I manifest a dream?” Not from a vision board, not from a hashtag but from fear, discipline, and brutal honesty about the cards you’re actually holding. I talk about starting a salad dressing company with no...

Send us Fan Mail What does it actually mean to be a man in 2025. When culture tells you to soften up, sit down, and scroll your life away? In this episode of The Gregory Vetter Podcast , Greg gets completely undressed about manhood, purpose, and why so many guys are quietly falling apart in the most “connected” time in history. From boys stuck in their parents’ basements to men numbing out with wo...

Send us Fan Mail People love to say, “I’ll do anything for success,” but that’s only before the journey really begins. Once you’re in it, the cost shows up slowly, quietly, and heavier than you expect. In this episode of The Gregory Vetter Podcast, I sit down with my brother and creative partner Maurice “Go-Go-Moe” Taylor to talk honestly about what success actually takes and what it can take from...

Send us Fan Mail Every journey tests what you’re made of. Whether you’re trying to be a better man, father, entrepreneur, or creator — you’ll get the early wins that make you believe you’re on the right path. Then life swings back. What you’ve built breaks. The people you trusted doubt you. The tools you once relied on are dull and tired. That’s when the real work begins. In this episode, I unpack...

Send us Fan Mail Chauncey Turner walks in with a million-dollar smile—and a story that should’ve broken him. Author of Flip the Coins 4 Times , Chauncey grew up in an entrepreneurial family, lost it all, hit the streets, did 30 years, found faith, and flipped his life from tails to heads. We talk choices and consequences, the cost of power, forgiveness that frees you first, and why real wealth sta...

Send us Fan Mail What does it really mean to be a great dad and a great entrepreneur? In this episode, Gregory Vetter opens up about fatherhood — the chaos, the beauty, the guilt, and the grind. From handing out salad dressing samples with a baby strapped to his chest to building companies while coaching his kids’ teams, Greg shares what it takes to chase purpose without losing yourself in the pro...

Send us Fan Mail “How do I launch my idea? How do I make it work?” Greg’s answer is simple — and most people don’t like it. This episode dives deep into the real process of building a business that actually sticks — one that makes people feel something. From creating brands that stand out on the shelf to making people laugh about Porta Potties, Greg shares the truth about innovation, improvisation...

Send us Fan Mail What started as a joke became a brand that broke the internet.  In this episode, Greg sits down with Marty — the face of Tushee’s Portable Toilets — to talk about how a fake character, a funny idea, and a phone number you’ll never forget turned into a real business with real momentum. It’s a masterclass in branding disguised as comedy. From Craigslist to keynote stages, from salad...

Send us Fan Mail You’re chasing the high—success, validation, the next big win. But every high has a crash, and you can’t afford the fall. I’ve been there. I’ve chased it. I’ve failed. But what I’ve learned is this: the shortcut always costs more than the climb. In this episode, I strip back the noise and get real about what it actually takes to build something that lasts. From the rise of AI and...