Gimbal Podcast

Oscar Owen, CEO of Advertain and a YouTube educator, gives a behind-the-scenes look at what it really takes to build a profitable YouTube channel. In this episode of The Gimbal Podcast, Oscar shares why targeted views matter more than reach, how creators can turn viewers into buyers, and the strategy behind building content that attracts the right audience. He also dives into the four P’s of a suc...

Rayma McClure, a Production Manager who has worked with MrBeast, BuzzFeed, Kai Cenat, and Law by Mike, gives a behind-the-scenes look at what it takes to produce content at the highest level. In this episode of The Gimbal Podcast, Rayma shares what it was like working for MrBeast, how producers manage the logistics behind viral content, and what qualities make a great producer. Rayma also dives in...

Teryn Gray, former producer for Johnny Harris, gives a behind-the-scenes look at how journalism and digital media are changing. In this episode of The Gimbal Podcast, Teryn shares what the future of news could look like, how developing systems shapes the creative process, and why the business structure behind modern media matters. Teryn also dives into the decision to join Newpress, taking an idea...

Grace Miller, the former Head of Failure and Experimentation for Steven Bartlett and @TheDiaryOfACEO, gives a behind-the-scenes look at how one of the world's biggest podcasts approaches experimentation and growth. In this episode of The Gimbal Podcast, Grace shares what it really means to be a "Head of Failure," why experimentation matters, and how pre-testing can help creators make better conten...

Devin Robbins and Olina Cavedoni break down how they use AI to improve their creative workflows and get more done without sacrificing quality. In this episode of The Gimbal Podcast, Devin and Olina share how they use AI for generating ideas, scripting, building custom tools, and managing accuracy throughout the creative process. They also dive into the most useful AI use cases, how to stay up to d...

Rox Codes, CEO of Flightcast, gives a behind-the-scenes look at what it takes to grow podcasts in an increasingly competitive creator economy. In this episode of The Gimbal Podcast, Rox shares lessons from working with MrBeast, the traits of successful teams, and practical advice for small creators looking to grow their shows. He also dives into partnering with Diary of a CEO, the challenges of gr...

Josh Mattingly, CEO and Co-Founder of Upright Media, gives a behind-the-scenes look at what it takes to scale some of the biggest creator-led businesses in the world. In this episode of The Gimbal Podcast, Josh shares his approach to growing creator brands, building the right team, and helping creators like Jesser, MrBallen, ZHC, the Stokes Twins, and Emma Chamberlain expand their businesses. He a...

Eric Villa, former Producer for MKBHD’s The Studio channel, gives a behind-the-scenes look at what it takes to build and operate a world-class creative team. In this episode of The Gimbal Podcast, Eric shares why he left MKBHD, the importance of company culture, and what it takes to hire great talent and build a team that consistently produces at a high level. He also dives into mastering your cra...

Buy Alina's Book, How Platforms Work, by clicking here: https://www.amazon.com/How-Platforms-Work-Understanding-Mechanics/dp/1069828645 Alina Verbenchuk, former YouTube Product Manager and author of How Platforms Work, gives a behind-the-scenes look at how YouTube actually works from someone who helped build the platform. In this episode of The Gimbal Podcast, Alina shares what happens when creato...

Angus Parker, General Manager for @AliAbdaal, and Justine Moore, Sponsorship Coach and Brand Partnerships expert, give a behind-the-scenes look at how today's top creators land sponsorships and build long-term brand partnerships. In this roundtable episode of The Gimbal Podcast, Angus and Justine share how creators can secure sponsors, what brands are really looking for, and why understanding the...

Safwaan Mohammed, one of the world's leading YouTube strategists for founders, entrepreneurs, and thought leaders, gives a behind-the-scenes look at how high-growth creators build YouTube channels that drive real business results. In this episode of The Gimbal Podcast, Safwaan shares the biggest lessons he learned from working with top creators, how he built his own company, and the strategies tha...

Jay Yang, Author of You Can Just Do Things and former Written Media Strategist for Alex and Leila Hormozi and Head of Content for Noah Kagan, gives a behind-the-scenes look at what it takes to build content that drives both attention and business results. In this episode of The Gimbal Podcast, Jay shares his cold-email approach, what it was like being Head of Content, and how to create the perfect...

Caleb Dawkins, Producer for @AndyCooks, gives a behind-the-scenes look at what it takes to produce content for one of YouTube’s fastest-growing food creators. In this episode of The Gimbal Podcast, Caleb shares how the team stays consistent in a competitive space, his blueprint for growing on social media, and the journey that led him to becoming a YouTube producer. He also dives into problem-solv...

Kristina Thorman, CEO of @HomeRenoVisionDIY, gives a behind-the-scenes look at how one of YouTube’s most successful DIY channels has grown into a thriving media business. In this episode of The Gimbal Podcast, Kristina shares the channel’s top revenue streams, what her day-to-day responsibilities as CEO look like, and the challenges of scaling a creator-led company while maintaining consistent gro...

Marcus Jones, one of the most respected and widely followed YouTube strategists in the industry, gives a behind-the-scenes look at how the platform is evolving and what creators need to understand to stay ahead. In this episode of The Gimbal Podcast, Marcus shares insights into audience psychology, the biggest changes happening on YouTube, and how creators can think strategically about publishing...

Nastia Debowska, Content Strategist and former YouTube Partner Manager, gives a behind-the-scenes look at how YouTube's biggest channels and brands grow on the platform. In this episode of The Gimbal Podcast, Nastia shares her experience working directly with top creators at YouTube, why videos flop, and how the algorithm actually works behind the scenes. She also dives into repurposing content, t...

Benjamin Hancock, Senior Producer at 7xContent and former producer of Modern Wisdom and Man Alive, gives a behind-the-scenes look at what it takes to build podcasts that stand out in an increasingly crowded media landscape. In this episode of The Gimbal Podcast, Ben shares why ideas matter most, how formats shape audience engagement, and the unfair advantages that helped him build a career produci...

Richard Do, CEO and Founder of 1of10, gives a behind-the-scenes look at how some of YouTube’s best creators approach ideation, packaging, and building videos designed to stand out. In this episode of The Gimbal Podcast, Richard shares his best ideation strategies, what makes a strong video idea, and why 1of10 has become a trusted resource for creators looking to improve their content. He also dive...

Becky Isjwara, Head of YouTube for Ali Abdaal (@aliabdaal), gives a behind-the-scenes look at what it takes to grow both a personal brand and a thriving creator community in today’s digital landscape. In this episode of The Gimbal Podcast, Becky shares why community matters, the best networking tactics for creators, and how she approaches managing multiple platforms while helping scale one of YouT...

Devin Robbins shares his perspective on the current state of YouTube and the major shifts shaping the creator economy. In this solo episode, Devin breaks down the growing tension between creators and the platform, the algorithm dilemma, and why YouTube continues to prioritize Shorts as the platform evolves. He also dives into the current state of YouTube, how creators can adapt to constant changes...

Blake Martin, Head of Content for Ryan Holiday, gives a behind-the-scenes look at how one of the most influential modern authors builds a content engine across books, newsletters, and YouTube. In this episode of The Gimbal Podcast, Blake shares how he joined Ryan’s team, the role of a Head of Content, and how strong storytelling drives both audience growth and conversions. He also dives into AI vs...

Emma Krebs, podcast producer for The Doctor’s Farmacy with Dr. Mark Hyman, Alex Michael, who leads guest outreach and commercial partnerships for How I Write with David Perell, and Mia Zimonjic, researcher and story producer, give a behind-the-scenes look at how top-tier podcasts are built from research to release. In this episode of The Gimbal Podcast, the three break down the value of great rese...

Jamie Whiffen, YouTube Growth Strategist who has worked with creators like @aliabdaal, @simonsquibb, and @GrowVeg, gives a behind-the-scenes look at how business-focused creators turn their channels into powerful client acquisition engines. In this episode of The Gimbal Podcast, Jamie shares his approach to YouTube strategy, lessons in excellence, and how different creative roles contribute to bui...

Ricardo Ritrovato, Creative Director for @futcrunch, gives a behind-the-scenes look at how one of the most innovative football media brands creates content with top-tier athletes and creators. In this episode of The Gimbal Podcast, Ricardo shares his origin story, what it’s like working with professional footballers, and the key metrics that define top-tier creators. He also dives into the mindset...

Sam Gaudet, Creative Director for Dan Martell at Martell Media, gives a behind-the-scenes look at how one of YouTube’s fastest-growing business channels scales content and builds a loyal audience. In this episode of The Gimbal Podcast, Sam shares the secret to growth on YouTube, his approach to ideation, and the key lessons he’s learned from working inside a high-performing creator team. He also d...