Elevated Marketing DOT Podcast

In this episode of the Elevated Marketing Dot Podcast, Jennifer Denny continues the 11-part series on what business problems marketing may actually be able to help solve. So far, the series has covered strategy, leadership, and execution problems, visibility and awareness problems, and positioning and messaging problems. This episode moves into one of the more difficult areas: trust, reputation, a...

In this episode of the Elevated Marketing Dot Podcast, Jennifer Denney continues the 11-part series on the business problems marketing may be able to help solve.  After covering strategy, leadership and execution, followed by visibility and awareness, this episode moves into positioning and messaging problems. Being visible does not automatically mean the market understands why your business is th...

Why do your competitors seem to be everywhere while your business struggles to get noticed? In episode two of our 11-part series, What Is Wrong in My Business That Marketing Might Actually Solve?, Jennifer Denney breaks down the business problems that point to a visibility and awareness issue and why the answer is not automatically “do more marketing.” At Elevated Marketing Solutions, we believe m...

What Business Problem Can Marketing Help Solve? Strategy, Leadership & Execution Marketing can be executed well and still fail to solve the business problem you are actually experiencing. In Part 1 of this 11-part series, Jennifer Denney, founder of Elevated Marketing Solutions, breaks down the strategy, leadership, and execution problems that can make marketing feel disconnected, inconsistent...

Your CFO and CMO may sound like they are having two completely different conversations but they are often working toward the same goal: helping the business grow and making smarter decisions about where to invest. In this episode of the Elevated Marketing Dot Podcast, Jennifer Denney explores why finance and marketing need a shared language, especially as businesses head into budgeting and plannin...

No intro needed, just 4 minutes of your time.  Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Before You Invest in Another Marketing Tactic, Answer These 6 Questions SEO. Social media. Google Ads. Email marketing. A new website. There is always another marketing tactic someone is telling you that your business needs. But before you invest in another tactic, there is a more important question to answer: What business problem are you actually trying to solve? In this episode, we talk about w...

Social media can be fun, creative, personal, and entertaining. But when it represents your business, it has a bigger job to do. In this episode, we explain why personal social media and business social media are not the same thing, and why posting consistently is not enough to create meaningful business results. You will hear how to move beyond posting because it is “time to post” and start using...

Changing your company name, shortening your brand name, using a DBA, expanding into divisions, or going through a rebrand can feel like a creative or operational decision. But today, your business name affects much more than your logo or website. In this episode, Jennifer Denney of Elevated Marketing Solutions talks about why brand name consistency matters for search, AI-generated answers, local l...

Is Google AI changing your website traffic? Quite possibly, but the real answer is in your data. In this episode of the Elevated Marketing Podcast, Jennifer Denney, founder of Elevated Marketing Solutions, talks through Google AI Overviews and AI Mode and what they may mean for your website traffic, SEO, and marketing results. Website traffic has been a major marketing measurement for years, but A...

AI has made marketing faster, but has it actually made it clearer? In this episode, we unpack the biggest paradoxes shaping modern marketing, especially for business owners and marketing leaders who are trying to make smarter decisions without getting buried in tools, dashboards, automation, and generic AI-generated content. The truth is, AI can help businesses move faster, but speed alone does no...

Clicks are down, traffic looks flat, and yet sales keeps hearing, “Yeah, we’ve heard of you.” So what’s actually happening? In this episode, we break down why the old “more website clicks equals better marketing” scorecard is failing, and what to measure instead, now that discovery and trust-building often happen off-site, in search results, reviews, social, video, podcasts, and even AI-generated...

There’s a point where doing your own marketing stops being “scrappy” and starts being expensive, not because you’re bad at it, but because the business outgrows what one person, or a stretched team, can execute consistently. In this episode, we walk through a clean decision framework to help you choose the right model, DIY, contractors, an agency, in-house, or a hybrid approach, without wasting an...

When someone says, “We need leads in the next 30 to 60 days,” it usually isn’t a marketing request, it’s a stability request. In this episode, we break down the three real reasons that timeline suddenly becomes urgent: a market shift that dries up your usual demand, a breakdown after marketing where leads come in but don’t convert, or inconsistent marketing that creates a spiky pipeline. We also t...

Most businesses don’t have a marketing problem, they have a decision problem. In this episode, we break down how to tell if you’re hiring a strategic marketing agency, or just renting a production team that ships content without building momentum. If you’ve ever had “a ton of output” but nothing to show for it, this is for you. Read how you can improve what you have: https://elevatedmarketing.solu...

Consumers still Google, but more and more, they’re asking ChatGPT, Gemini, Siri, and AI Overviews to just tell them who to call. In this episode, we break down “Local AEO”, the practical way to get your business mentioned in AI answers and in Google’s local results, not just ranking for a keyword. We walk through the four pillars that make local visibility actually stick: entity clarity (being one...

How much do marketing agencies cost, really? If you’ve ever asked that question, you’re not being “cheap.” You’re trying not to get burned again. In this episode let's break down what you’re actually asking when you ask about price, why flat pricing without a real diagnosis is basically guessing, and how chasing the cheapest or flashiest option usually ends up costing more in the long run. We talk...

We’re digging into organic social media metrics, not the vanity stuff that makes a dashboard look pretty, the signals that tie back to real business objectives. We break it down into three buckets, distribution, interaction, and intent, then we talk through what that looks like on Meta, LinkedIn, and YouTube, including the “hidden” behaviors you don’t always see but absolutely feel in results. If...

If “mentions” and “citations” sound like another shiny marketing buzzword, you’re not wrong to be skeptical. The twist is, this stuff isn’t new, it’s just wearing new clothes now that AI search is handing out answers without sending people to your website. In this episode, we break down what a mention is, what a citation is, why the difference matters, and how to build the kind of online authority...

Your next lead isn’t starting from zero anymore. They already “know” your pricing, your process, and what’s “safe” versus “sketchy”, and half the time, they didn’t learn it from you. They learned it from a Facebook thread, an Instagram search, or LinkedIn chatter, and now the platform’s AI is summarizing all of it before they ever hit your website. In this episode, you’ll learn what’s changing, wh...

If you’ve ever thought “I should be doing more with email” but weren’t sure what that actually meant, this episode is for you. We’re breaking down the different types of email marketing campaigns and more importantly, when they make sense for your business. Whether you’re sending weekly newsletters, welcome sequences, or abandoned cart emails, each type of campaign has a job to do. In this episode...

In this episode, we’re digging into a topic that’s driving a lot of confusion, the rise of AI mention tracking tools. You’ve probably seen the dashboards, heard the promises, and maybe even considered trying one. But do they actually work? Can they really tell you if your brand is being mentioned inside ChatGPT, Perplexity, or Google’s AI Overviews? We’re pulling back the curtain on what’s real, w...

In this episode, we’re unpacking gimmick marketing the kind of attention-grabbing content that looks like marketing on the surface but doesn’t actually move the needle. Think dancing videos, forced memes, holiday posts that have nothing to do with your business, and giveaways that attract everyone except your ideal customer. We’ll break down why these tactics feel tempting, how they hijack your st...

Is SEO broken, or has search behavior just evolved beyond what you're measuring? In this episode, we dig into a problem many growth-driven marketing leaders are wrestling with: the drop in SEO performance, even when you’re doing everything “right.” Blogging regularly? Optimizing content? Still seeing traffic stall? You’re not alone and you’re not imagining things. We break down why SEO isn’t dead,...

Your small business deserves more than random posts and wishful thinking. Social media pros use strategy, consistency, and creativity to make sure your brand shows up and stays top of mind. Here’s how they do it. Want to watch or read? https://elevatedmarketing.solutions/how-would-a-social-media-marketing-company-boost-brand-awareness-for-small-businesses/ Tired of vague marketing advice? So are w...