Don't Work Harder

Matt Hall spent 15 years making every business mistake possible. His membership sat at the same level for 5 years and wouldn't budge. Then he finally did the ONE thing he had been resisting for years. Within 18 months, everything changed. 350 members. £100K launches. On track for 2026 to be his first 7-figure year 🚀 Matt is a launch strategist and visibility expert with over 15 years in business....

Lara Acosta started posting on LinkedIn in March 2023 on a random Wednesday afternoon, because she couldn't get a job. Then, her first post went viral. Now, she has over 300,000 followers, goes viral consistently, and has built multiple million-dollar businesses off the back of LinkedIn content 🤯 Lara is a founder, co-founder, and investor with over 500,000 followers across platforms. She runs Li...

Niall Ratcliffe and his brother Morgan grew up in Burnley council estates. They were living on £30 a month. Their goal was to make £100,000 a year and pay themselves £50,000 each. They hit that goal in 11 days. Four years later, they're running a 7-figure agency 🚀 Niall is co-founder of Noticed, a B2B storytelling and marketing agency based in Manchester. He's grown his LinkedIn to 60,000 followe...

Picture this: a student sitting on her sofa, overwhelmed and lonely, opens Instagram to document her journey into marketing. A week later, she's hit her first 1,000 followers. 6 months later? 30,000 followers. 4 years later? 600,000. WOW. Sophie Miller built a 600,000-strong community as a student during the pandemic, growing it to become one of the UK's most engaged marketing communities - all st...

Fifth video call of the day. On her birthday. On a family holiday, watching her dad play with her daughter in the pool, whilst dealing with a crisis back at the office that only she could handle. In that moment Amelia Sordell realised she'd built a prison, not a business - and spent the next 18 months deliberately ""unscaling"" the UK's leading personal branding agency to rebuild something aligned...

Jason Graystone’s YouTube video sat dormant. Then it exploded, making 1.5m million in 3 months from a £300 product shared at the end. And eventually that one video generated 12 million in revenue. Jason spent 2 weeks mapping out a video so comprehensive that no one would need him after watching it. He gave everything away for free. And that's exactly why people paid. Now he's financially free, run...

Think building powerful relationships requires years of experience, the perfect introduction, or being extroverted? Simon Ong went from a shy, introverted kid to securing book endorsements from Marie Forleo, Simon Sinek, and Ali Abdal 👀 Now he's a global keynote speaker, Penguin-published author, and has built a business with multiple revenue streams 🚀 Simon is a global keynote speaker, energy l...

This entrepreneur scaled to £2M in revenue - while putting service first. And he came into the studio to reveal exactly how he did it 👀 Lewis Crompton is a financial freedom expert who’s built his success by doing the opposite of what most online business gurus preach. He caps his mentorship groups at just 4–5 people and refuses to increase them - even when it would make him more money. He’s take...

What happens when you love what you do but can't sustain how hard you're working? 🙏 Frankie James built Ideas Forum into one of the UK's most respected entrepreneurship platforms: the Great British Entrepreneur Awards - with 5,500+ entries at its peak! Plus... she built Ideasfest - the 4,000-person business festival that Steven Bartlett called ""Glastonbury for business."" Frankie has an incredib...

Imagine building a business with 99% client retention and not spending a PENNY on marketing?! 🤯 Sam Teale launched his production company straight out of school at 16, and by 23 runs a team of 13, and creates content for some HUGE household name brands. His 2022 Christmas advert got over 40 million views and beat John Lewis... And what if we told you that he made it with just £4,000... compared t...

Mary and Ken Okoroafor paid off their mortgage by 34… and turned their passion project into a successful business with a bestselling book, an academy, and a lifestyle - without working harder or burning out 👀 Mary and Ken are a couple who built financial freedom through a simple, repeatable system. They’re Sunday Times bestselling authors (with their second book The Wealth Habit releasing now), a...

Think you need formal training to secure investment and build a successful company? This episode will COMPLETELY flip your belief system 👀 Today’s guest Lucy Hall built an investment backed media company with no GCSEs, nor business degree. Lucy is the founder of Social Day, a media company that runs the UK's leading social media marketing festival 🚀 She's also sold her business, bought it back,...

What if the secret to scaling to seven figures isn't hiring more people - it's deliberately staying small? 👀 Martin and Lyndsay built a content agency that generates seven figures with just 12 people. Their clients routinely scale from £2,000 to £50,000+ per month. And... their approach is pretty unique! Martin and Lyndsay are the founders of Jammy Digital, a content marketing agency that's worke...

What if the exhaustion you're feeling isn't from working hard - it's from working to please and prove yourself into burnout? Tamu Thomas had a panic attack on her way to work one Monday morning. She thought she was going to die. That moment became the catalyst for revolutionising her approach to healthy ambition and toxic productivity. Now she's a Hay House published author, who teaches women how...

What if working less actually makes your content better, and your business more profitable? Yasin Mammeri built Viral Video Club from zero to a projected £4 million in revenue in just two and a half years, teaching entrepreneurs to create viral content and grow their businesses on social media. Yasin has over 650,000 followers on Instagram and runs a 90-day boot camp that guarantees 1 million view...

Sam Winsbury built his personal branding agency to£ 1.5 million in revenue with 19 employees by age 26 - and he's NEVER sent a traditional cold email 👀 Instead, he cracked a GENIUS LinkedIn strategy that makes clients come to him inbound, and makes prospects arrive already wanting to work with him. Sam is the founder and CEO of Kurugo, a personal branding agency launched in 2021 that's helped ove...

In this powerful Don't Work Harder highlight clip, The Apprentice interviewer and business legend Linda Plant shares how she went from knitwear entrepreneur to TV icon. She reveals: – The real reason Lord Sugar chose her (and what it teaches about leveraging unexpected connections) 🤝 – The brutal truth about The Apprentice interviews 👀 – The one mindset shift that got her to say yes to TV despit...

A lot of entrepreneurs think improving their health means time consuming biohacks, perfect routines, or completely changing your life overnight - but it doesn’t have to be that way. In this powerful highlight clip, longevity physician Dr. Alka Patel shares how busy entrepreneurs can improve their energy, focus, and long-term health without burning out. She reveals: – Why “work-life balance” doesn’...

Merry Christmas and welcome to a very special episode of Don’t Work Harder! 🎄 Join us as we reflect on an incredible first year of bringing you authentic conversations with entrepreneurs who’ve built successful businesses without simply “working harder.” 🎙️ We’re revisiting our top 10 most powerful moments from the past year - raw, honest conversations that challenged the hustle culture narrative...

What if 99% of your business came inbound - with clients coming to you instead of having to chase down clients or send thousands of cold outreach messages? Jo Bird built a near six-figure business in her first year solo with almost 90,000 followers on LinkedIn, where she has created multiple revenue streams including brand partnerships, speaking gigs paying £5k+, and more. Jo is a creative directo...

Most online businesses constantly chase new clients - but what if that's exactly what keeps you stressed and barely surviving? Dan Knowlton spent years grinding through project after project, constantly hunting for the next deal, until one realisation changed everything... He was pitching the wrong type of work. Then he made a single shift that took him from crisis point to running a highly succes...

How do you go from charging £99 an hour to over £2,500 for three hours - and sell out every spot? Lea Turner built one of the most recognisable personal brands on LinkedIn by doing the exact opposite of what "professionals" told her to do. She showed her tattoos. She documented the elements of her personality that made her unique. And in just six years, she went from 400 followers to becoming the...

Is it worth running a business that doesn't make you happy? Suzy Ashworth built a multi-seven-figure business over 12 years... then her most successful program stopped bringing her joy 😬 She asked herself one simple question: "Am I happy?" The answer was no. So, she made the terrifying decision to close it down, decreased her revenue , and discovered what true business alignment actually costs 👀...

How do you scale to seven figures without burning out, hiring dozens of people, or losing yourself in the process? Dani Wallace built a seven-figure business with a lean team of just six people - proving you can grow massively while staying true to your values and maintaining the quality that sets your business apart 💪 Dani is an international speaker, empowerment coach, and founder of the Big Fe...

Dr Tru Powell built one of the UK's most trusted voices in creative entrepreneurship - while refusing to conform and staying unapologetically himself 🙌 Dr Tru is a personal branding expert, founder of the Multicultural Inspire Awards, co-founder of Black Business Magazine, and a whole lot more. His network includes huge names from Judi Love to Usher, and he came on Don't Work Harder to teach YOU...