Create Smarter

The life of a creative professional seems glamorous, but there's a lot of hard work along the way on the path to working for yourself in a field like photography.  For Keith Greenbaum, owner of Keith Greenbaum Studio, that meant years of learning on the job with more experienced photographers. We talked to Keith about taking a business from a dream to a reality, the value of putting in the work (e...

Whether it's at the Little League World Series to jumping aboard an aircraft carrier, Tom Furcillo of Single Light Media can definitely tell a great story. In this episode of the Create Smarter Podcast, we talk to Tom about the things you don't think about when it comes to starting a business and how brands can and should use video to help tell their story to the world.

Let's face it, as business owners, it can feel like we're putting out fires rather than running/growing a business. While there are some issues that need to be addressed immediately, there's no need for others to completely derail your day. In the latest edition of Create Smarter, Phil and Tyler share a few stories of how some issues have given them fits over the last few weeks.

You have to at least try. That's been Grey Almeida's mantra from the get go and it has certainly paid off. What started a s a goal to work flexible hours as a real estate agent quickly evolved into an online marketing firm that focuses on building websites for small businesses and real estate agents.

Imagine telling your parents that you're going to quit school to clean pools? That's exactly what Matt Khouri did. What may have seemed like a gamble at the time has definitely payed off in the long run. We sat down with Matt about some of the pain points with running a seasonal business, how he's grown, and what the future holds.

Welcome to create smarter. Where we introduce you to marketing tactics and speak with some of the best small business owners the area has to offer.