Business of Coaching Workshop

Coaching software for strength coaches is evolving fast—and it's changing how modern coaching businesses operate. In this episode of the Business of Coaching Workshop, we break down the latest TurnKey Coach feature updates and how they help coaches save time, improve client experience, and scale their business. From customizable onboarding flows to group programming, exercise flexibility, and AI-a...

Client retention for strength coaches is one of the most important — and most overlooked — drivers of a successful coaching business. Many coaches spend enormous energy trying to acquire new clients through marketing, social media, or advertising. But the real leverage in a coaching business often comes from something simpler: keeping the clients you already have. When athletes stay longer, relati...

In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Alexander Kodama and Richard Bradshaw to explore one of the most powerful transformations in coaching — the journey from client to coach. At 70 years old, Richard didn't start by trying to become a coach. He started because his wife was told she needed a hip replacement — and her response was simple: "If I need sur...

AI is coming for coaching — or so everyone says. In this episode of the Business of Coaching Workshop, Andrew Jackson and Karl Schudt explain what actually happens when you build an AI assistant for strength coaches inside a real coaching platform. This isn't about replacing coaches. It's about removing friction. Programming is one of the most valuable skills a coach develops — and one of the most...

In the final session of our three-part "How to Keep Clients Longer" series, Andrew Jackson explains why hybrid coaching isn't a distraction — it's the natural outcome of strong programming systems. Many gym owners believe growth requires working more hours, hiring more staff, or diluting the service that made their business successful in the first place. That belief creates a ceiling. The real con...

In Part 2 of our How to Keep Clients Longer series, Andrew Jackson dives into the real cost of churn — and why good clients often leave even when they love your coaching. Most cancellations aren't really about price or motivation. They happen when clients outgrow the format of your service and you don't have a next step ready for them. In this workshop, you'll learn how to identify retention break...

In this first episode of our How to Keep Clients Longer series, Andrew Jackson breaks down the real foundation of client retention: programming continuity. Most coaches think churn is a marketing problem. But when your business grows with a leaky bucket, you create a cycle where more clients = more clients leaving. Before you hire another coach or chase more leads, you need to fix the foundation o...

In this Business of Coaching Workshop, Andrew Jackson introduces a powerful strategic planning system drawn from the Toyota Production System: Hoshin Kanri Strategy Deployment. Most coaching business owners don't fail because they lack ambition or ideas — they fail because they don't have a structure for execution. Goals become yearly resolutions that fade away without accountability, metrics, or...

Slow onboarding creates confusion, missed expectations, and unnecessary churn. In this Business of Coaching Workshop, Andrew Jackson is joined by Mac McGregor to break down why onboarding is one of the most important—and most overlooked—parts of coaching. They explain how unclear expectations, poor systemization, and administrative friction quietly erode trust and cost coaches time and clients. An...

In this Business of Coaching Workshop, Andrew Jackson is joined by Mac McGregor to break down how TurnKey Coach's Connect Page is intentionally designed to help coaches achieve a true coaching flow state. Online and asynchronous coaching introduce constant distractions—notifications, messages, programming tasks, missed workouts, and mental reminders that pull coaches out of focus. Without the righ...

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with Tanner Baird, co-founder of Massenomics, to break down how a small-town gym in South Dakota grew into a globally recognized fitness brand. Tanner shares the real story behind Massenomics — from opening a culture-driven gym in a town of 25,000 people to building a fiercely loyal audience through podcasting, con...

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with legendary strength coach Zach Even-Esh for a wide-ranging conversation about what it really takes to build a long coaching career—without losing your identity or chasing every new trend. Zach shares lessons from over two decades as a coach, gym owner, educator, and content creator—from starting in his parents'...

The holidays are one of the fastest ways for coaches to burn out—not because clients are difficult, but because boundaries were never clearly set. In this Business of Coaching Workshop, Andrew Jackson sits down with Niki Sims, Chief Experience Officer at Barbell Logic, to unpack how coaches can protect their time, energy, and sanity around holidays and vacations without damaging the client experie...

Unlock the real playbook for paid social ads as a coach.  In this Business of Coaching Workshop, Andrew Jackson sits down with Mike Lisi, founder and CEO of Ignite Entrepreneurs, to break down how personal trainers, gym owners, and online coaches can finally run profitable ads—without burning cash. Mike isn't a "theory" guy. He runs two gyms, helps operate several more, and manages paid ads & CRM...

In this episode of the Business of Coaching Workshop, host Andrew Jackson sits down with elite powerlifting coach, gym owner, and longtime hybrid coaching pioneer John Gaglione to unpack what it really takes to transition from in-person coaching to successful online and hybrid coaching. With more than 20 years in the industry, John has built two gyms, coached world-class powerlifters, handled lift...

In this episode of the Business of Coaching Workshop, host Andrew Jackson shares a practical and insightful recap of Underground Strength Con, the anti-influencer coaching event hosted by Joe Riggio and Zach Even-Esh. As TurnKey Coach returned as the lead sponsor—and after onboarding three Varsity House gyms in a single month—Andrew spent the week training, observing real in-person coaching, and c...

In this episode, Marty Jacobs returns to the Business of Coaching Workshop to show coaches how to grow their business the way he did: in the trenches, in a town of six thousand people, without relying on giant social media platforms. Marty breaks down the exact strategies he used to attract clients, keep them long term, build trust through service, and grow through authentic networking and referra...

Stop charging "whatever everyone else charges." In this episode, Scott Carpenter reveals the psychology and strategy behind high-ticket coaching offers, how to confidently price your services, and why the right clients happily pay for transformation—not workouts. Learn proven systems to increase your income, work with better clients, and build a business that gives you freedom and impact. What You...

In this episode of the Business of Coaching Workshop podcast, Matt Reynolds talks with strength coach Karl Schudt about his journey exploring AI in coaching. From experimenting with AI tools to learning how to code and create his own, Karl offers a rare perspective on how coaches can use technology to enhance their practice. Whether you're curious about AI, skeptical of it, or ready to dive in, th...

In this episode of the Business of Coaching Workshop, host Matt Reynolds sits down with Marty Jacobs, a strength coach who has rapidly grown his coaching business by implementing TurnKey Coach. Marty shares his journey of improving his systems, delivering better client results, and scaling his business without burning out. Whether you're a personal trainer, strength coach, or fitness professional,...

In this episode of the Business of Coaching Workshop, host Matt Reynolds sits down with Anthony Diehl, strength, nutrition, and hypertrophy coach and owner of Modus. Anthony shares his journey from in-person coaching to building a thriving online business—and why video feedback has become the cornerstone of client success and business growth. Whether you're a personal trainer, strength coach, or h...

In this episode of the Business of Coaching Workshop, we dive into how TurnKey Coach's mobile app empowers fitness professionals to coach with freedom, efficiency, and impact. Whether you're a personal trainer, strength coach, or health professional, mobile-first coaching tools let you manage programming, client check-ins, and communication on the go—without being tied to a desk. We'll explore how...

Boundaries aren't just about keeping clients at arm's length—they're about building trust, clarity, and long-term success. In this episode, we discuss how setting clear expectations protects your time, prevents burnout, and creates predictability so your clients always know what to expect. Whether you're an online fitness coach, nutritionist, or entrepreneur, this episode gives you practical tips...

In this episode of The Business of Coaching Workshop, Alexander Kodoma joins us to talk about elevating the in-person coaching experience using TurnKey Coach. From creating seamless client interactions to implementing powerful systems that ensure consistency, Alexander shares actionable strategies for fitness and strength coaches looking to stand out in today's competitive coaching landscape. Buil...

Hybrid coaching is changing the game for fitness, nutrition, and health coaches. In this episode of The Business of Coaching Workshop, Bruce Knox of Bjorn Fitness shares how he successfully blends in-person training with online coaching systems to create a seamless client experience. Whether you're a strength coach, nutritionist, or personal trainer, Bruce reveals the strategies that help coaches...