Business Books & Co.

In 1976 Steve Jobs and Steve Wozniak founded Apple. In 1985 Jobs was forced out of Apple after a dramatic corporate power struggle. He immediately founded NeXT, another computer company that built revolutionary technology but struggled to find a market and was consistently barely surviving. 12 years later, Apple, on the brink of bankruptcy itself, would purchase NeXT and the prodigal son would ret...

The New New Thing by Michael Lewis is the story of entrepreneur and computer scientist Jim Clark, the heady days of the 1990s .com bubble, and the companies he started. Namely, Silicon Graphics, Netscape, and Healtheon. Written in 1999, it captures a particular era in Silicon Valley, including the unbridled enthusiasm of venture capitalists and startup-stock compensated software engineers thinking...

We went to the depths of hell in Doom Guy with John Romero and to the heights of Apple’s success in Apple: The First 50 Years with David Pogue. Season 5 of Business Books & Co. had it all. From author interviews to deep analysis we read through some insightful, cinematic, and powerful books. Join us as we look back at the last season of Business Books & Co. We discuss the best, and yes, th...

Apple, one of the largest and most influential companies in corporate history, just celebrated its 50th anniversary. From its romantic beginnings as the visionary project of Steve Jobs and Steve Wozniak to its current global dominance of the smartphone market, Apple has always engendered passionate customers and legendary business stories. Now, prolific and award-winning technology writer and “CBS...

Although the field of Artificial Intelligence has been around since the 1950s, it's only in the last few years, with the rise of Large Language Models (LLMs), that the general public has truly taken notice. Apps based on LLMs, like ChatGPT, have already upended the labor market, creating productivity gains in some roles, while eliminating others. In James Wang's new book, What You Need to Know Abo...

Influence: The Psychology of Persuasion by Robert Cialdini is one of the best-selling books on social psychology of all-time. Influence explains the essential ingredients that make what it calls "compliance professionals" (salespeople, marketers, negotiators) successful. Namely, seven levers of influence: reciprocation, liking, social proof, authority, scarcity, commitment, and unity. In this epis...

The development of quantitative trading has led to an enormous accumulation of wealth amongst a few large hedge funds. A pioneer in this space was Renaissance Technologies and its founder, Jim Simons. Instead of relying on traditional financial metrics and corporate news, quantitative models, like those utilized at Renaissance, look at much larger swaths of data fed into sophisticated machine lear...

Apple has deeply intertwined its business with the People’s Republic of China. In Apple in China , this fraught relationship is explored, including its implications for the future of manufacturing, high technology, and Apple’s survival. It's a deep investigative book on an under-reported subject, that's not afraid to dig into the history of Apple, the intricacies of manufacturing, and complex geop...

Bill Gates is known as the aggressive businessman who brought us Microsoft and pioneered the modern software business. But in his recent memoir, Source Code , we discover Trey, the kid with bad grades who resents his parents' authority. From childhood misfit to precocious teenage prodigy, he was a young person who never quite fit in but always had ambition. Source Code takes us through Bill Gates’...

John Romero is widely regarded as one of the greatest game developers of all time. In his 2023 autobiography, Doom Guy: Life in First Person , he recounts his journey from a sometimes difficult upbringing to the heights of fame and fortune. An award-winning game designer and programmer, Romero is the co-creator of some of the most influential games of all-time, including the genre-defining Wolfens...

Daniel Kahneman is an award winning psychologist who made Nobel Prize winning contributions to the field of behavioral economics. In Thinking, Fast and Slow he recounts his research journey and makes digestible to the reader some of the key insights that may help them improve their decision making. Kahneman’s book introduced many now common terms into popular culture and helped illuminate the cogn...

Silicon legend Pat Gelsinger joins us to discuss his book The Juggling Act: Bringing Balance to Your Faith, Family, and Work . How do you live a balanced life, including prioritizing your faith and family, while achieving ambitious goals in the workplace? Pat, the former CEO of Intel, provides key strategies and insights that can help any working professional master the juggling act. We also discu...

Season 4 of Business Books & Co. was comprised of nine highly regarded books, three author interviews, and one special guest. Join us as we look back at the highs and lows of the past season of the show. And we won't hold back—we'll tell you the books we loved, but also the ones we didn't. Plus we'll tell you what we're planning for season 5! We want to hear from you! Please fill out the feedb...

First released in 2018, Atomic Habits by James Clear has quickly become one of the best-selling self-help books of all-time. Clear meticulously studied the psychology and practical side of forming good habits and eliminating bad habits. He then created an easy-to-read how-to manual that can be applied to just about any habit. We discuss the book's key takeaways and how they apply to our careers an...

There are timeless principles that underlie stock trading. In this episode we discuss Reminiscences of a Stock Operator , considered by many to be a classic work in the space. First published in 1923, Reminiscences of a Stock Operator by Edwin Lefevre is a fictionalized biography based on the career of legendary stock trader Jesse Livermore. Through the first-person recounting of protagonist Lawre...

Trader Joe's is an iconic American grocery chain. And yes, there was an actual Trader Joe. In this episode we interview Patty Civalleri, the co-author with Joe Coulombe of Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys . Founded as a small chain in California in the 1960s, Trader Joe’s has gone on to become one the most unique and influential grocery retailers in the Un...

We discuss the 2017 memoir Am I Being Too Subtle?: Straight Talk From a Business Rebel by Sam Zell. Zell was the billionaire founder of Equity Residential, Equity International, and EQ Office. In addition he had controlling interests in several other large enterprises, perhaps most controversially Tribune Media. Am I Being Too Subtle? describes Zell’s upbringing, career, business philosophy, and s...

Love him or hate him, Elon Musk is perhaps the most accomplished and influential leader in today's business landscape. Dive into the definitive biography, Elon Musk by Walter Isaacson, on our latest episode. Spanning 700 pages, this epic authorized account lays bare the polarizing man behind the innovations, exposing both triumphs and flaws. We dissect the biography's strengths and weaknesses, and...

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo is a self-help book for anyone who regularly makes presentations. Whether you're an executive, analyst, marketer, or teacher this book will help you improve the impression you make on an audience. By utilizing the legendary keynotes of Steve Jobs as a model, the book presents tips, tricks, an...

How the Internet Happened: From Netscape to the iPhone by Brian McCullough is a history of the companies, entrepreneurs, technologists, and financiers who launched the modern online world. Covering the years 1993 to 2008, this sweeping volume helps the reader understand not only who the important players were in fostering online communities, e-commerce, social networks, and connected mobile comput...

The Lean Startup by Eric Ries is a modern management classic. It's about bringing the scientific method to the forefront at the start of a new enterprise. Instead of following a classic waterfall development methodology, Ries emphasizes the importance of building quick MVPs that are easily testable based on actionable metrics. Although just a dozen years old, The Lean Startup philosophy has alread...

This month we read How to Win Friends and Influence People by Dale Carnegie. First published in the 1930s, How to Win Friends and Influence People is one of the most popular self-help books of all time. Carnegie’s suggestions for how to achieve the title’s objective are largely based on anecdotal wisdom, but the anecdotes are numerous and often hard to argue with. While some of the advice is old-f...

Season 3 was a landmark season for our show. We read some amazing books and interviewed some award-winning authors. In this episode we discuss the highlights of Season 3. We pick the best and worst books we read. And we provide a behind the scenes look at our author interviews. Plus, we preview Season 4. Show Notes Season 3 Listener Survey via Google Forms David Kopec on Return to the Little Kingd...

Layered Money: From Gold and Dollars to Bitcoin and Central Bank Digital Currencies by Nik Bhatia is one of the most popular books in the world of bitcoin. But it's much more than that. The first half of the book is a history of monetary systems. This sets the stage for a dive into the world of bitcoin, including what makes it special and how it differs from the currencies that preceded it. Finall...

Titan: The Life of John D. Rockefeller, Sr. is an epic biography of the industrialist by acclaimed author Ron Chernow. Rockefeller was the founder of Standard Oil, a company that was notorious for its monopolization of the oil industry in the late 19th century. An adept businessman and talented strategist, Rockefeller was demonized throughout his career for his sometimes brutal tactics. During the...