Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 🗑 Tomorrow Me 🗑 My dad used to make us stay after church and help clean up the nursery rooms, classrooms - whatever needed cleaning. When he'd change out the wastebins, he'd throw in an extra liner. I asked him why. "Because today I know I have enough liners, but next week, I might not."  This is the concept behind "Tomorrow Me" - taking very small ac...

Send us Fan Mail 🫒 Olive Garden No Mo' ❌ We're NEVER going back to the Olive Garden!  Kidding - I am absolutely going back - every Tuesday before the podcast actually. BUT... we noticed something crazy at the "OG" that we don't often witness at other restaurants - the sheer entitlement . But what causes the OG crowd to feel like they're owed more than bottomless bre...

Send us Fan Mail 📋 Checking the Checklist 🤔 Heather : "I feel like we're forgetting something." 🙃 Corrie : "Yeah - I'm getting that vibe too." 🤔 Heather : "Whatever it is, it's big."  😬 Corrie : "Oh most definitely." So - full confession: Corrie and I completely forgot the icing (and one tub of PME sprinkle eyeballs) at this weekend'...

Send us Fan Mail 🌎 Sugar my State Collab 101 It's the upcoming Sugar My State Cookie Collab and we want YOU to participate (and get the most out of your participation). So here's a brief breakdown of what Cookie Collabs are and how to get the most bang for your bakin' buck from them! Listen to this episode on your favorite podcast player!  🍪 What is a Collab Before we jump into th...

Send us Fan Mail 🙏 We're Sorry Okay - I'm not really sorry - but I'm sorry you think you can't be sorry , and I'm here to help you learn how to be sorry as a business owner - sorry if you were hoping for a sorry .  We see it posted often in the groups: NEVER APOLOGIZE - it shows WEAKNESS. It also makes you 100% RESPONSIBLE and AT FAULT.   And those comments are not wrong....

Send us Fan Mail 🕵️ S-E-Oh My We've talked "SEO" on previous podcasts, but it's always great to revisit the cold audience maker by touching on four points we think will help you reach more search engine traffic.  ( Search engines = placed where you can look up words and find results. Google is currently the biggest search engine in the world.) This is SEO in a Google S earch E...

Send us Fan Mail Okay fam - here's what separates the marketers from the panic-ers. (is that a word??).  We're entering a period Corrie Mira and I like to refer to as 🏜 "Dry July" ☀️ - but it encompasses the entire summer months from June - August.  It's in these months (as reflected by this Google search report for " sugar cookies " - image below) that your orde...

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Send us Fan Mail 🚗 Pricing the Cookie Car Lot 🚙 Wanna buy a... car? Today's podcast topic (which is a day late due to CookieCon - no, it's not Wednesday, sorry about that) is about the "cookie car lot" - comparing how automotive brands use pricing tiers to sell more cars... and we'll use it to sell more cookies.  🏎 Showing off the Flagship  Every major auto manufacturer...

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Send us Fan Mail ⚖ Economies of Scale Buzzword incoming: scalability . The ability of your business to increase output to lower costs of production and increase profits. Sounds enviable, right? But how do you go about it as an often one-man (or woman)-band? Here are 5 tips we've thought of that may help you scale to higher margins and less work: 🥶 1. Freezing Cookies / Icings Brrrr - coolin&...

Send us Fan Mail [This description is auto-generated by AI] The importance of marketing with the customer in mind. 0:00 Welcome to the podcast. The average chick-fil-a revenue is 8 million for the standalone. How to work with business partners. 2:33 Three questions to ask when working with partners. The first question, split up tasks. The four horsemen of a dead relationship. 5:07 The foundational...

Send us Fan Mail 👋A Refreshing Rebrand When you likely got started in your cookie biz, "this will be something I'm still doin' in 2 years" wasn't probably top of mind. If you're like us, this was a random idea > turned hobby > turned money pit > turned "I need to make money or my SO will have my head" - fast forward to today, it's a business -...

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Send us Fan Mail Meet the Baker Collab is this Friday, March 24th, 2023 at 11:00 AM est - 12:00 PM est . And we want you to participate! Here's how to squeeze the most out of the Meet the Baker Cookie Collab. ▶️ Collab: Meet the Baker ▶️ Date: March 24 @ 11:00 AM EST ▶️ Engage with posts until 12:00 PM EST ▶️ Time Zones: https://bit.ly/CookieTimeZonesRHard ▶️ Use Hashtag #SugarCookieMarketing...

Send us Fan Mail 👍Good Enough is Good Enough I made peace with myself a long time ago that I would have to learn everything I wanted to be "pretty okay" at, I wasn't naturally gifted at anything. And I also learned that the likelihood of me being an expert at anything was a pipe dream.  And that being good enough is often good enough. And just being good enough? It's often goo...

Send us Fan Mail 😳 Whisk-y Business 🍪 Who knew baking could be so... whisky. Okay - it's a pun on "risky," and Corrie wanted it to be the topic of today's podcast. Things you may be takin' a risk with - that you also may not realize.  💸 And if you do realize it and accept the risk - that's okay! It's your business and your risk awareness. An assessed risk is o...

Send us Fan Mail 🏫 Cookie Class 101 🍪 School's in sesh - and we ain't gatekeeping anything. Here's how we run a cookie class  ( note - we're lazy - so understand that whatever we tell ya is preceded by the question 🤔 "how can we accomplish the most with the least amount of effort and still create a fantastic time for our audience?")  1️⃣ Marketing a Cookie Class Ap...

Send us Fan Mail 🧇 Leggo my Ego You know what's delicious? 🍪 Your cookies. You know what's even more delicious? 🍪 People tellin' you how amazing you are for those cookies. 😍 Attention is my favorite dessert. It's smooth, it's silky, and it's immediate satisfaction. It's like eating your favorite Talenti (Madagascar Mint btw) and then realizing you had a whole...

Send us Fan Mail 🥤 Refund Chaos  Twin2 (Corrie) is weirdly obsessed with TikTok drama - and not just any TikTok drama - no, specifically Tumbler TikTok drama - you know, the cups? Yeah - that Tumbler. So imagine my surprise when Business Insider posts an article about the very Tumbler drama she's been popcorning about since last week. 😳 It's regarding all the good stuff - refunds, scre...

Send us Fan Mail 😧 8 Social Media Baker Faux Pas  It's easy to get bogged down with orders and forget your social media - but not with twin2 lurkin' behind a phone screen! As she goes to engage weekly with the group hashtag, #sugarcookiemarketing , I asked her to come up with a list of the top 8 offenses she sees bakers makin' on social media that's likely robbin' from th...

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