Zero Calorie Marketing

Why do 90% of hospitality loyalty programs flop—and how can you make yours irresistible? Freddie, founder of Embargo, shares his battle-tested insights on: ✅ The biggest mistakes hospitality brands make with loyalty programs (and how to fix them) ✅ How to communicate your competitive edge in a crowded market ✅ Marketing playbooks vs. localization—what matters more when expanding? ✅ The best ch...

How do you deliver big-agency creativity for brands like L’Oréal, Space NK, and Nespresso—without the big-agency cost? Katie Peake, Founder & Creative Director of Backlash, pulls back the curtain on:  What really makes experiential marketing work (and why brands overcomplicate it)  Guerrilla campaigns that punch above their weight (and how to replicate them)  Pitching to global brands—the chal...

Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including: ✅ How Antavo’s tech powers loyalty for giants (and why most programs underperform) ✅ Gamification secrets behind KFC’s addictive rewards system ✅ 2024’s biggest loyalty trends (from Antavo’s Global Report) ✅ Why storytelling matters (even in B2B tech marketing) ✅ How to audit...

Personal Branding = Career Rocket Fuel: A Marketer’s Guide Why is modern marketing less about what you sell and more about who you help people become? Bianca Bass Chief Marketing Officer | Brand Builder | Board Advisor | Top 30 Most Influential Fintech Marketers dives into: ✅ How brands sell "better versions of yourself" (with real examples) ✅ Marketing’s mental health crisis—why it ha...

How did a ‘freebie’ site grow to 1M+ visitors/month and partner with 4,000+ brands like Amazon, Disney, and ASOS? Meet Deepak Tailor—"King of Freebies", Amazon bestselling author, and founder of Latest Free Stuff. In this exclusive interview, he reveals: ✅ How he built a freebie empire (and found his niche in a crowded market) ✅ The psychology behind viral free offers—why people can’t...

Why do sales and marketing still fight—and how do top teams fix it? James Ski, CEO of Sales Confidence and former LinkedIn, Drift exec, reveals how to bridge the sales-marketing divide for explosive growth. In this episode, we cover: ✅ Proven LinkedIn strategies (from someone who helped build it) ✅ How marketing directly impacts sales (with real examples) ✅ Creating collateral sales reps actual...

Why do most founders underinvest in brand—and how does that cost them growth? Nick Telson- Sillett, co-founder of DesignMyNight and Trumpet, challenges the status quo on early-stage branding and B2B marketing. In this episode, we dig into: ✅ His biggest lessons scaling DesignMyNight (and what he’s doing differently at Trumpet) ✅ Why he doubles down on brand early—even when VCs call it a "wa...

How do SaaS partnerships and martech shape today’s marketing landscape? In this episode, we chat with Rich (Partner Manager) and Jess (Marketing Expert) from Spotler to uncover: ✅ What a Partner Manager actually does (and why it’s critical for SaaS growth) ✅ Jess’s take on the biggest marketing shifts over the last 8 years ✅ Martech demystified—how it’s changing the game ✅ Design trends, conte...

What separates winning marketing strategies from the rest? In this episode, we sit down with Peter, Director of Marketing at Buyapowa (a leader in referral & gamified marketing), to unpack: ✅ Top marketing trends shaping 2024 (and beyond) ✅ How to measure campaign success (beyond vanity metrics) ✅ Guerilla marketing, referrals & gamification—how to leverage them ✅ Working with a C-Suit...

How can female founders dominate B2B marketing, storytelling, and investing? In this powerhouse episode, we chat with [Jen Hoffman]—founder of Unstoppable Female Founders and hype woman for women in business. We dive into: ✅ B2B marketing’s biggest challenges today (vs. the past) ✅ Key differences between North American & UK/EMEA marketing ✅ How to craft a killer investment story for fundra...

What does it take to build a thriving community in today’s digital landscape? In this episode, we sit down with Pete Heslop, founder of Steadfast Collective, to discuss:  The biggest challenges community builders face (and how to overcome them)  How content marketing fuels community growth Emerging trends in B2B marketing every manager should know  Must-read books & top experts to follow Pract...

Meet Robi, Growth Lead for Enate, as he shares insights on B2B marketing challenges and strategies. Learn how Enate differentiates itself in the workflow management space and discover tips for effective marketing in a rapidly evolving landscape.

The B2B Marketing Playbook William Sigsworth- Pipedrive Join us as we explore the biggest challenges in B2B marketing, lessons learned, and strategies for success. From differentiating your brand to retaining customers, we cover it all. Plus, must-read books, essential SaaS tools, and expert advice for marketers.

In this insightful podcast episode, we dive deep into the evolving world of marketing and SEO. From understanding the fundamentals of SEO to exploring advanced strategies for differentiating your business in a competitive market, this episode covers it all. We discuss the importance of defining your unique selling points (USPs), maintaining a consistent brand voice, and generating and nurturing le...

In this episode of Zero Calorie Marketing, we sit down with Karen Kingdom, a seasoned creative professional and Director at PowWow Creative, as well as an independent creative consultant. Karen shares insights on how to create customer-focused brands, translate business goals into impactful designs, and stay ahead in the ever-evolving world of design and marketing. PowWow Creative: https://powwowc...

Join us as we dive into the world of SEO with an expert who shares insights on the latest trends, strategies, and future directions.  From the fundamentals of SEO to advanced topics like AI-generated content and hyper-local SEO, this conversation covers it all.  Learn how to improve your website's rankings, adapt to algorithm updates, and differentiate your content in a competitive landscape. ...

Nina Nguyen, Senior Marketing Manager at Finecast had previously studied politics and worked in retail before an accidental meeting with a mentor changed her life forever! Sounds dramatic, I know. But this is a teaser to get you to listen in!  In this episode packed full of stories, you will hear all about the joys and sorrows of working for both big and small companies such as McDonald's, Bar...

In this episode Natasha Lytton, Head of Brand Marketing at Seedcamp, shares thoughts, tales, and real-world examples that anybody can learn from! You will not only hear first hand accounts from her time as a marketing manager, public relations specialist, and communication expert. You'll also learn what it takes to be a successful marketing manager, why staying up to date on the latest trends...

Join us as we explore Krisztina's unconventional journey from psychology to marketing, her transition from sales to marketing, and the insider secrets to marketing activities that truly deliver results. Hear about Krisztina's role and how it spans various facets of marketing, from overseeing web development to curating case studies and fostering partnerships. Unlike a lot of our previous g...

In this episode, we spoke with Fiona Stevens, Marketing Director at LoyaltyLion, on the ever-changing world of marketing! In a world when data is scarce, Fiona emphasises the importance of wiser data usage and creating consumer relationships. She advises focusing on key data such as installs, downloads, and income rather than vanity metrics like as open rates and click-through rates. You will also...

Kristen's journey in the beauty market is interesting, with a background in working for major companies (KF Beauty, Space NK, and more) in both the UK and Australia. She discusses her experiences, professional path, and top tips for enhancing your social media presence on the podcast. Working in social media is not for the faint of heart. Kristen discusses the difficulties she has had in keepi...

In this episode you will hear from Christina Pashialis, the visionary behind Content UK. You will get an insight into Christina's entrepreneurial journey during the pandemic and her strategic approach to risk management. You will get tailored advice for marketing managers including leveraging your expertise, finding your niche, and crafting a personal brand. The significance of having clear go...

Prepare to get a REAL insight into the world of world-class content production with Mark Johnstone of Content Hubble. Mark covers his journey from Distilled's VP of Creative to becoming a “content guru” (our words) in this episode. Despite the chaos of 2020, he launched Content Hubble and today works with some of the world's largest and some well known brands. Where his valuable insights/c...

Tom Hunt is a seasoned professional known for selling businesses, appearing on national television, going viral, presenting podcasts, and innovating. As Tom shares his thoughts on vision, action, and connection power, you will learn the critical distinction between knowing the way and actually walking it. We’re not going to give much away but if we were to summarise this podcast into a couple of s...

In this podcast we interview Darian Sims, the Marketing Director of Freespee. Hear Darian talk about the importance of authenticity, inventiveness, and responsible data usage in marketing. The impact his Degree in Astrophysics, had on his creative thinking and marketing style. How this lead him to introduce a bit of good old science into the world of marketing. How he finds ways to adapt to diffic...