Your Intended Message

Leadership and innovation lessons from Amazon The communication tool that Amazon used to think clearly Episode 177 (John is based in Washington state) In this conversation with John Rossman, we explore: The Amazon principles of leadership How to drive innovation successfully The launch of Amazon's marketplace business How to build a trusted-customer experience How did Amazon push past the online e...

Get a better return from your trade show booth  How can you people to work the booth for maximum results Episode 176 (Anders is based in Winnipeg) In this conversation with Anders Boulanger, we explore: The importance of sticking your message to a visual metaphor How to find your visual metaphor How to grab attention and attract the right people to stop at your exhibit How to harness the power of...

A leader needs to communicate on many levels What must leaders learn about communication? Episode 175 (Andy is based in the UK) In this conversation with Andy Bounds we explore: Critical communications lesson from his blind mother The preparation technique of "guess and ask" What's more important than your intended message Why the message is simply part of the process How to cater your road show p...

You can become a more confident public speaker How to beat speech anxiety and nervousness Episode 174 (This is a repeat of the popular episode #103 with Natasha) In this conversation with Natasha Bazilevych we explore: How to channel your anxiety as positive energy How to apply exposure therapy to your fears or anxieties What can you learn from running marathons to help your speaking skills How to...

Power Words to influence people What can you say to get more of what you want Episode 173 (Shelle is based in Hamilton, Canada) This is a repeat of the popular episode #10 from Oct 2020 In this conversation with Shelle Rose Charvet we explore: Recognizing that others don't think like you do The danger of trying to dig your way out of a hole Understanding the difference between suggestion and comma...

Don't try to impress me with big words Speak so I understand you Episode 172 (Gary is based in North Carolina) In this conversation with Gary Simonds we explore: Recognizing the language of your profession and expertise The challenge that language creates for your patients, clients, colleagues Speaking to be clearly understood is not brain surgery How clear understanding builds trust How an analog...

How can you inspire your buyers with the right narrative? Why is it important for the leaders to get the stories straight Episode 171 (Bruce is based in Seattle, Washington) In this conversation with Bruce Scheer we explore: The dangers of radon acts and hence random results Is everyone on your team telling the same story? Why you need to identify the problem domain Clarifying the real target buye...

What does a filmmaker and master storyteller say about AI? How might you use AI to help you tell your stories? Episode 170 (Richard is based in Los Angeles) In this conversation with Richard Rosser we explore: Communicating through story telling How can AI be use to enhance your stories? How AI is similar to the Gutenberg Press AI doesn't replace you because you need to separate the gems from the...

How to promote your success without feeling guilty You can be proud of your achievements Episode 169 (Lisa is based in Toronto, Canada) In this conversation with Lisa Bragg we explore: Why your success story can help others succeed Change the conversation from failure to talking about success Self promotion is self love Why did bragging get such a bad rap How bragging energizes you and moves you t...

The mysteries, myths and magic of non-verbal communication How to better read and convey body language Episode 168 (Richard is based near London in the UK) In this conversation with Richard Newman: Why your words alone might not convey emotion Sending congruent messages from verbal and non-verbal channels The mistakes we make when we only hear the words Body language and tone of voice presents the...

Stop wasting time in painful meetings and make them more productive Meetings can be useful when you prepare for the real purpose Episode 167 (Mark is based in Toronto, Canada) In this conversation with Mark Ellwood we explore: How to protect ourselves from painful meetings Clarifying and communicating the purpose of your meeting How might we train for effective meetings When the meeting is finishe...

Use Intuitive triggers to persuade and sell more Why are so many important decisions based on intuition? Episode 166 (Sunil is based in London, Ontario) In this conversation with Sunil Godse we explore: Why intuition is real and valuable to your decision making What does scientific research say about intuition How fast does it act and why is it so fast How does intuition affect your level of trust...

Let's start by laughing at yourself Yes you can be funny if you are human Episode 165 (June is based in Georgia) In this conversation with June Cline we explore: Why use humor in a business presentation The risks of using humor and why some speaker avoid it How laughter can bring people together and move them towards a goal The undiscovered value of our flaws and foibles How to find your humor eve...

Control your Mind so it Doesn't Control You Imagine Your Life when you practice smarter self-talk  Episode 164 (Terry is based in Denver, CO) In this conversation with Terry Tucker we explore: The self talk journey when facing horrible circumstances How to transition from blame to taking responsibility The positive energy from helping others How to listen to understand Communication lessons from h...

Workplace marketing, when everyone is marketing the organization Nurture the power of the people to spread your message Episode 163 (Laura is based in Tampa, Florida) In this conversation with Laura Templeton we explore: How to transform all employees into company marketers How to tap into the power of workplace referrals How to build stronger and stable teams with referrals Common values, common...

What are the telltale signs of your company culture? How you contribute to the culture Episode 162 (Michael is based in Oakville, Ontario) In this conversation with Michael Grochmal we explore: What is company culture? How is culture set? Who influences the culture? What messages does culture send to the world about your organization? How to shape culture on purpose How to notice and identify curr...

Are you ready to stand out from the competition? What can you do to be more attractive to your customers? Episode 161 (Zac is based in Salt Lake City) In this conversation with Zac Garside we explore: Why you should call your competition How does your automation help the customer? Why compete on price when there are better ways to compete Three steps to appear different to your customers What is t...

Build irresistible first time offers to accelerate high ticket sales How to attract the right customer while repelling the wrong customer Episode 160 (Craig is based in Austin, Texas) In this conversation with Craig Acosta we explore: Why a first time offer helps you address fears and risks of buying When to use a first time offer How to price your first time offer relative to your main offering W...

What if your social media marketing isn't working? How can you get valid leads with social media? Episode 159 ( Hannah is based in Raleigh, NC) In this conversation with Hannah Acosta we explore: Should you publish content on social media What are the different type of contacts on social media? How can you create evangelists to spread your message? Why Social media isn't enough to create evangelis...

Beware of the Weed Words that Choke your intended message. Avoid the phrase "YOU GUYS" Episode 158  You guys When you’re talking to me, please don’t address me as you guys. Even if I’m part of a group, I don’t want to be addressed as you guys because That’s gang talk, low class, disrespectful. ----- Connect with George www. SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresen...

Get to the point! Do you know what your point is? How to make your point Episode 157 (Joel is based in New Jersey) In this conversation with Joel Schwartzberg we explore: What is a valid point? The structure and litmus test of a point How to tie sub-points to the big mission How many points are too many? How to create a meeting agenda based on points What the magic words to clarify your point? The...

How to be more persuasive with emotional triggers Discover the word tricks to magically be more convincing Episode 156 (James is based in L.A, California) In this conversation with James I. bond we explore: Why logic often fails to convince How to sell using emotional word triggers How to make ideas sticky How to get people to make decisions faster The power of poetry, analogy, alliteration, humor...

The Weed Words are words you need to avoid when you speak, because they choke your intended message. Unless you’ve living under a rock Sweet words of praise – right? Just the opposite. When you hear this phrase how do you feel? Respected or insulted?   Why would a speaker use this phrase? Is this speaker trying to build rapport by suggesting that you are living under a rock? Is the speaker under t...

You can always sell more if you want to How has selling evolved and how must you adapt? Episode 154 (Jim is based in Dallas, Texas) In this conversation with Jim Pancero: How the sales person has lost their power The loss of trust in sales Where is the sales person in the process of researching a purchase? How can the sales rep save the customer from misinformation? How are you conveying your dist...

Are you using or abusing the word VERY? Here's a Weed Word to remove from your speaking The Weed Words are words and phrases that can choke your intended message like nasty weeds. These short clips will highlight one word or phrase each week so you can remove these weeds from your speaking. Episode 153  V E R Y Stop using the word very because it is vague, lazy and deceptive. Very is an adverb. Th...