Work Less, Earn More

In this episode, we’re going to cover three unfortunate mistakes most people make when trying to build passive income funnels. Mistakes that don’t just reduce the success of a funnel, they can completely cripple it and stop it from ever generating any revenue at all. Obviously you’ll want to avoid these mistakes but not just because they can cost you potential income.  Building a flawed funnel is...

In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online.  Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business. However, they’re much more effe...

Welcome to the second episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success.  I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how. In this episode, we’re...

Welcome to the first episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success. I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how.  Lots of people were tal...

If you are really multi-passionate, it's likely that researching your ideas, weighing the pros and cons and other methods of analysis will still leave you undecided about what niche to choose. Because the problem is that you love all your ideas and you can't stand the thought of scrapping any of them. Today, I’m sharing three strategies for overcoming your indecision, and finally picking a niche....

When I had my first two kids in my early twenties, maternity leave was really rough. It kind of happened, it kind of didn't, and a lot of things went wrong. But when I was pregnant with my third baby, I completed a couple of projects that made a massive difference in my income and allowed me to take three full months of paid maternity leave. So today, I’m sharing that story and telling you what ha...

In a lot of ways, the opportunity of today's creator economy reminds me of the California Gold Rush. While some early adopters were able to make a lot of money, most people were very skeptical of the idea that you could make money as a content creator. Fast forward a few years, and people have caught on that this is a real thing. But now they might be wondering if success is only for the lucky few...

If you’ve been listening to the show for a while, you’ll know that I’ve interviewed people about a variety of different business models, which may leave you wondering what the best one really is. The truth is, there is no such thing as the best business model because different things work for different people. It all depends on your goals and even your personality. For some people, rather than cou...

In just a few weeks, I'm going to be turning 30 years old. This last decade has been such a crazy one filled with so many adventures, starting with getting married at 20, then having my first baby the following year, and buying our first house the year after that. And since then, we’ve gone on to buy a couple more houses. I had four more babies, started several businesses, and visited 12 countries...

Financial freedom is a common goal and an amazing thing to experience, but it often gets tied together with the idea of penny-pinching today so that you can save for the future, with the end goal being to amass as much money and stuff as possible. Regular people call this saving for retirement. Others take it to an extreme and call it F.I.R.E: Financial Independence, Retire Early. And some people...

I have a new baby! Surprised? So was I! Meet Ezra Perkins. He’s almost three weeks old and he arrived three weeks early, so he truly was a surprise for us. Today I want to take a few minutes to share the story of Ezra’s birth because it’s kind of a funny story. Listen to the full episode to hear: How Ezra surprised us on our 10-year anniversary trip to the beach Learn more about Gillian: Small Bus...

Have you ever had a moment of clarity when you suddenly realized that your life doesn’t have to be the way that it is? Maybe it’s when you see someone else’s life, or something on Instagram, and you see how beautiful it is and you wonder, why doesn’t my life look like that, or feel like that? Sometimes it’s the moment when we realize the only reason our life is the way it is–that we live where we...

There are two big reasons I wanted to talk to Jereshia Hawk. First, a few years ago she overhauled her business to make it more streamlined, a move that has proved wildly successful. I wanted to know what that looked like from the inside, what simplifications she made that had such a big impact, and if there were other factors that contributed to the way her business took off like a rocket. Second...

Is bigger, always better? The point of running a business is to make money. Making more money means your company is more successful. And a bigger business makes more money, right? Well, not always. Turns out the profit margins on big businesses can be razor thin, or even non-existent. It can be easy to get caught up in messages that you should grow your business to be as large and as successful as...

I frequently get questions about affiliate marketing, and it’s something that I do myself. If you’re not familiar with affiliate marketing, the short version is that you promote someone else’s products in exchange for a commission whenever you make a successful sale. But there is a lot of confusion and false perceptions about what affiliate marketing is, who it’s a good option for, and how it coul...

Studies have shown that email marketing, when done right, earns about a dollar per subscriber, per month. So if you have a thousand subscribers, you could earn $1000 per month. And the more you grow your list, the more potential you have to earn money just from your email marketing. So are you hitting that mark? If not, the sequences I’m going to share with you will help you get more strategic wit...

If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing. But the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors. The end result? They don’t see any impact on their bottom line and it becomes a massive...

Everyone has had the experience of meeting someone who you think might be a good fit for your product or service, but you’re not sure how to shift the conversation from a casual chat to talking about what you do or what you offer, and getting their interest. So today, we’re talking with Nicole Cramer about how to start conversations that lead to sales. She is an Exactly What to Say Certified Guide...

If you’ve ever thought about launching a membership site, today’s episode is for you. I’m talking with Laura Watson, who participated in our Validate accelerator program earlier this year, about her experience beta launching her membership site, the Watercolour Garden. We’re going to chat about how she did it, what some of her biggest challenges were–and some of her biggest wins–and we’ll get into...

While there are a lot of different ways you can make money online, creating and selling digital products has got to be one of the very best. And it's certainly one of my favorites. It gives you so many of the advantages of making money online–the flexibility, the huge potential for profit etc.–without a lot of the disadvantages that can come when you're selling physical products or services. Now o...

I’m a huge fan of digital products. I talk about courses a lot of the time, because they’re what have allowed me to earn passive income online, enabling me the flexibility in my schedule so that I can work from home, homeschool my kids, and enjoy a really nice lifestyle. But while I love online courses and I think they’re an incredible opportunity, they do take a lot of time and effort to create a...

You’ve probably heard that when you’re starting your business it’s super important to pick a niche, the more specific the better. If you want to grow your business and your brand, it’s better to be a big fish in a small pond, right? But if you’ve tried to follow this advice and found yourself feeling frustrated and pigeon-holed, you’re not alone. A lot of people struggle with this when they’re fir...

If you want to start your own business, the very first, most important part of the process is just deciding what business you want to start. You can’t move forward, and you can’t begin to grow your business at all until you make that crucial decision. So in today’s episode, I’m going to share with you exactly how you can make that decision, whether you’re stuck because you have too many ideas and...

Last month, I was teaching a class about how to start a business. And even though most of the participants hadn’t yet started their businesses, all of them had worked on the branding for their business. So even though they hadn’t done almost any of the other steps of setting up their business to make it legal or to start making money, they’d designed their branding. Of course we get really excited...

To make money with your business, you need to make sales. To make sales, you need leads. But where do you get those leads? One of the most popular places on the planet to get leads is through traffic from Google.  That traffic is usually directed to content on your site, which makes Google SEO one of the most common aspects of a content marketing strategy. But Google SEO can be complicated and you...