Wise Practice Podcast

Your practice is busy, but does that mean it's financially healthy? If you're unsure whether to hire, where you're losing revenue, or what needs your attention first, your practice's data may hold the answers. Whitney Owens welcomes James Childress, CPA and founder of CAC Advisors, to explore how to "diagnose" your therapy practice. James explains why financial statements alone aren't enough and h...

Is there a more personal way to get credentialed and accept insurance in private practice? In this episode of the Wise Practice Podcast, Whitney Owens welcomes Nicholas Mancini, therapist and co-founder of Collective Counseling Solutions, to explore a clinician-led alternative to large third-party credentialing platforms. Nicholas shares how his background in community mental health inspired him t...

You're investing in SEO, running Google Ads, and working to get your practice noticed—but the client inquiries still aren't coming. Could your website be getting in the way? Whitney Owens welcomes back Daniel Fava, founder of Private Practice Elevation, to explore why getting more website traffic doesn't always lead to more clients. They discuss how to identify where potential clients are getting...

How do you build your practice's online reputation when asking clients for reviews raises ethical concerns? In this episode, Whitney Owens welcomes Brent Stutzman, founder of TheraSaaS, for a conversation about Google reviews and the challenges therapists face when marketing their practices. Whitney and Brent discuss the ethical concerns surrounding review requests, ways to make your Google Busine...

Are you making decisions about your practice based on what the numbers say—or how things feel? Y'all, I know tracking data can feel like one more thing on an already overflowing to-do list. But understanding your numbers can help you stop putting out fires and start making decisions with more confidence. In this episode, I'm joined by Jeff Bourque, creator of Group Practice Dashboards, to talk abo...

Ever find yourself wondering, "Is running a group practice even worth it anymore?" In this episode, Whitney talks with Lisa Catallo about burnout, leadership, loneliness, and what happens when the business you built starts asking more from you than you ever expected. Lisa shares why she chose to downsize her practice, what she learned in the process, and how practice owners can tell whether they n...

Whitney Owens sits down with returning guest Brittany Schank, LCSW, and owner of Solace Counseling, to talk about why the traditional 60/40 split model stopped working in her group practice. Brittany shares what it was like to realize her clinicians were sometimes taking home more than she was, why the numbers were no longer sustainable, and how she transitioned toward salary and per-session pay....

In this episode of the Wise Practice Podcast, I'm talking with Di Luden, co-founder of Ubuntu Freelancers, about how virtual assistants can support therapy practices with intake, admin, marketing, billing, and more. Di shares how Ubuntu connects U.S.-based practices with highly skilled team members in South Africa, why their model creates a win for both practice owners and their assistants, and ho...

I've used Google Ads in my own practice, especially during seasons when we needed to fill caseloads quickly, so I was excited to sit down with Google Ads expert Brandon Grill and really dig into what makes them work. In this episode, Brandon and I talk about how to know if your practice is actually ready for Google Ads, why your website and overall digital presence matter so much, and why getting...

If you're investing in SEO, how do you actually know if it's working? In this episode, I'm joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console and show practice owners how to use it to understand what's happening with their website. We look at real data from my own counseling practice, including impressions, clicks, search queries, average position, and which pag...

If you take insurance in your practice, there's a good chance you're losing money somewhere in the process without even realizing it. In this episode, I'm joined by Justin Ith, co-founder and CEO of Aria, to talk about the hidden costs of accepting insurance and the places where revenue tends to slip through the cracks. We break down credentialing, eligibility verification, claim submission, and d...

Have you ever thought, "I know what I'm supposed to do, so why am I still stuck?" I've been there too. We can listen to all the podcasts, read all the books, take the courses, go to the conferences, and fill notebooks with great ideas. But knowing what to do and actually implementing it are two very different things. In this episode, I'm wrapping up our four-part series by talking about what I thi...

Running a private practice means making mistakes. The goal is not to avoid every single one. It is to recognize what is keeping you stuck and make changes before those patterns start controlling your business. In this solo episode, I'm sharing 10 mistakes I regularly see practice owners make, including trying to do everything themselves, making decisions based on emotions instead of data, chasing...

Are you making business decisions based on actual data, or are you chasing whatever shiny idea feels promising this month? When your practice has one great month followed by one disappointing month, it can be hard to know what is really working. You might invest more money in marketing, hire another therapist, or make a major change without having the numbers to support that decision. In this epis...

What if the thing keeping your practice from growing isn't your marketing, your website, or how hard you're working? Y'all, most practice owners already know a whole lot about what they should be doing. The hard part is actually following through when you're trying to make every decision, solve every problem, and carry the weight of the business by yourself. In this episode, I'm talking about why...

Y'all, building a successful private practice is not about chasing every new idea or reacting to every little problem. It is about creating steady habits that help you lead well, make smart decisions, and keep moving forward when things get hard. In this episode, I'm sharing five habits I consistently see in effective practice owners. We're talking about staying consistent, developing leaders inst...

What do you do when private practice feels heavier than usual? In this solo episode, I'm sharing honestly about the fear, stress, uncertainty, and pressure so many practice owners are carrying right now. From shifting caseloads and money worries to personal grief, leadership challenges, and the weight of caring for a team, this season has felt like a lot. If your practice feels hard right now, you...

Y'all, marketing your practice does not have to mean spending a fortune and hoping something sticks. In this episode, I'm joined by Joshua Brummel, co-founder of Therapy Flow, to talk about practical marketing tactics that are low-cost, high-impact, and actually worth your time as a practice owner. We get into email marketing, reactivating past clients, networking in a way that feels more natural,...

Are you investing in marketing for your therapy practice but wondering if it's actually working? In this episode of the Wise Practice Podcast, I'm joined again by Neal Samudre, founder of Sambright, to talk about what practice owners really need to know before they decide to start, stop, or change their marketing strategy. We talk about why marketing is not a quick fix, how long you should give SE...

Before you cut another expense in your practice, ask yourself this: what is it costing you *not* to have it? In this episode of the Wise Practice Podcast, I'm joined by Julie Herres, founder of GreenOak Accounting, to talk about making wise money decisions in your private practice. Y'all, this has been a challenging year for practice owners. So many of us are feeling the pressure around finances,...

What if building your practice alone isn't strength, but isolation? Y'all, practice ownership can feel lonely real quick. You're making decisions about money, hiring, marketing, systems, leadership, and growth while also trying to stay grounded in your values and your faith. In this episode, Amy Dover wraps up her Wise Practice Podcast takeover with a conversation for Christian practice owners who...

What would you tell yourself if you could go back to the very beginning of your group practice? Y'all, that question will make you think. In this episode, Amy Dover is taking over the podcast again as part of her June series on group practice ownership. Amy is a licensed marriage and family therapist, owner of Dover Counseling Services in southeastern Alabama, and a Wise Practice consultant with o...

Amy Dover is taking over the Wise Practice Podcast for this special June series, and today she's talking about one of the biggest milestones in private practice: hiring your first therapist. In this episode, Amy shares the story of hiring her first clinician, the mistakes she made early on, and what she wishes someone had told her before she stepped into the role of employer and leader. She talks...

Leading a practice can feel lonely in a way most people don't fully understand. In this special Amy Dover takeover episode, Amy kicks off a four-part series for the month of June by naming something a lot of practice owners feel but don't always say out loud: the loneliness of leadership. Whether you're a solo practice owner or leading a group, there are decisions you carry that your spouse, frien...

I'm usually the one asking the questions around here… but in this episode, Laura Long flips the script and interviews me about something I know so many of y'all are thinking about right now: What does it actually look like to build income streams beyond the therapy room? We got real about the journey behind Wise Practice, the fears and risks that came with starting something new, and the tension s...