Why Do I Keep Doing That?

If you’ve ever told yourself: “I’ll start tomorrow.” “I need to do better.” “Why can’t I just get it together?” …and then immediately felt bad about yourself… This episode is going to shift how you see that completely. Because the issue isn’t your lack of discipline. It’s not your habits. And it’s definitely not your body. It’s the pattern of shame. In this episode, we break down: Why shame actual...

Most people think guilt means they’ve done something wrong. But what if guilt isn’t the problem… what if it’s the pattern that’s been running your life? In this episode, I break down how guilt quietly drives behaviors like: saying yes when you mean no over-explaining your decisions over-giving in relationships, work, and everyday life feeling responsible for how everyone else feels If you’ve ever...

You already know what the problem is. You’ve thought about it. Talked about it. Maybe even worked on it. So why do you keep doing the same thing. Because it’s not the problem — it’s the pattern.   In this episode, I break down why awareness alone doesn’t create change, and what actually does.   We’ll walk through: Why surface-level problems keep repeating How patterns like people-pleasing, overgiv...

You’d think if you changed your environment, the pressure would go away. That if you slowed down, stepped back, or created more space in your life… you’d finally feel relief. But what if the pressure isn’t coming from your life? What if it’s coming from you? In this episode, I share what actually happened when I left California and moved to Playa del Carmen for six months—and why the pressure to p...

I didn’t move to Mexico for adventure. I moved because I was stuck—and nothing I was telling myself was working. At the time, I thought the problem was my business wasn’t growing the way I wanted it to… and I wasn’t making the kind of money I knew I was capable of. But here’s what didn’t make sense: I was doing the work. I was saying all the right things. And nothing was changing. In this episode,...

If you constantly say yes when you want to say no… feel guilty when you put yourself first… or find yourself agreeing to things you resent later… You might think your problem is boundaries. But the real problem might be the pattern underneath it. In this episode of Why Do I Keep Doing That?, Brenda Florida explores the deeper pattern behind people pleasing — and why it’s rarely about kindness. Mos...

When Boundaries Become Control Boundaries are one of the most talked-about topics in personal growth right now. And for good reason. Learning how to protect your time, energy, and emotional well-being is an important skill. But something strange has started happening with boundaries. Sometimes what people call a boundary is actually control — and the language of therapy can make it harder to see t...

Have you ever said no — and then immediately felt bad? Or prioritized yourself and felt like you did something wrong? That’s not healthy guilt. That’s a pattern. In this episode, I break down the difference between healthy guilt (when you violate your own values) and toxic guilt (when you violate someone else’s expectations). We’ll talk about: Why guilt flares when you set boundaries How patriarch...

If you keep ending up in the same kind of relationship — different face, same dynamic — this episode is for you. We’re talking about romantic patterns. But the subconscious rule that makes someone feel magnetic… even when they’re wrong for you. In this episode, I unpack: Why chemistry can feel like fate How intensity gets confused with compatibility The childhood pattern underneath adult attractio...

Do you ever draft the email seven times, research for hours, ask four friends… and still not decide? That’s not thoroughness. It’s fear dressed up as responsibility. In this episode, we’re breaking down the pattern of overthinking — where it comes from, why it started as something protective, and how it slowly erodes your self-trust. I share a real story about trying to decide whether to move to L...

If you’ve ever caught yourself thinking, “Why do I keep doing this?” — this episode is for you. In this first episode of Why Do I Keep Doing That?, I break down what’s actually happening beneath people-pleasing, overworking, overthinking, procrastinating, and repeating the same relationship dynamics. Here’s the truth: You’re not lazy. You’re not broken. And you’re not lacking discipline. You’re lo...

If you’ve ever caught yourself thinking, “Why do I keep doing that?” — this podcast is for you. Why do you keep choosing the same kind of partner? Why do you overwork yourself and end up resentful? Why do you say yes when you meant no? There's nothing wrong with you. You’re running a subconscious pattern. On this show, we break down the patterns underneath your choices — in relationships, work, bo...