Who Won The Week

Get your #Thanksgiving Weekend preview with EDO's "Who Won the Week?" — absolutely ~stuffed~ with all the #sports media stories you need to get ready for the holiday weekend! Can brands really expect to receive $1.3 MILLION in media value can from a 30 second ad during #Amazon’s inaugural Black Friday #NFL game? And can this year’s Thanksgiving NFL games (#FOX, #CBS, #NBC) match the...

Who Won the Week? On this week's episode, EDO’s Matt Ulrich and journalist Michael Shields discuss the impact of #livesports on subscription growth for #streaming platforms like Peacock and Paramount+. And, we chat about the immense potential of Amazon's Black Friday #NFL game, as well as, a home-improvement ad battle between Lowe's Companies, Inc. and The Home Depot…Check out our new...

The #holiday TV advertising season is underway, and we’re talking all about it on Who Won the Week?, EDO’s weekly sports and advertising video series. On our show this week, EDO Media Analyst Matt Ulrich and veteran ad industry reporter Michael Shields break down Walmart’s opening salvo in the Battle for Black Friday, a highly effective ad that reunites stars of the 2004 hit comedy Mean Girls. Plu...

Who won the week? Well, Olivia Rodrigo, for one. The Gen Z icon was featured in a new #ad for Sony’s LinkBuds on Amazon Prime’s Thursday Night Football, which continues to deliver sky-high ad engagement, attracting an audience that skews younger compared to linear TV NFL broadcasts. Join us for a recap of the latest NFL games and a discussion about Amazon's second season of TNF in our weekly s...

Pardon the interruption, but we’ve got a new sports talk show! “Who Won the Week?” is EDO's weekly video dive into the intersection of live sports and TV advertising, hosted by our Media Analyst Matt Ulrich and veteran journalist Mike Shields, veteran media reporter of Next in Media. Each week, we’ll give you the low-down on what happened on the field, during the ad breaks, and behind the scen...