What's The Theory?

Is the rise in young leadership a good thing? David and Sara share their experiences with dealing with leadership challenges early in their career.

Everybody is talking about AI taking over the digital advertising world right now. But is it actually optimising your paid media, or is it just creating a silent black hole for your hard-earned ad spend? In this episode of What's the Theory? , we’re pulling back the curtain on how AI is quietly rewriting the rules of PPC and Paid Social. While the organic search world faces highly visible disrupti...

Everybody is screaming about AI taking over the search world right now. But is it actually fixing SEO, or is it just breaking the internet? In this episode of What's The Theory , we’re pulling back the curtain on the massive AI hype machine. Look, tools like ChatGPT are great for brainstorming, but relying purely on bots to build your search strategy is a shortcut to disaster. We’re diving into th...

What The Theory? Episode 1: The Truth Behind Brighton SEO & The GEO Myth Search Theory Co-Founders David Vernon and Sarah Kavanagh pull back the curtain on the latest industry trends from Brighton SEO, exposing why the heavily marketed concept of GEO (Generative Experience Optimisation) is mostly a sales gimmick. They reveal the real reason behind mysterious organic traffic drops, the changing...