What the SEO

This episode busts the myths around AI taking over as the main search platform, leaving Google for dead. It talks through how Google searches are changing and how to keep up with new search behaviour so your website shows up at the top of results and in overviews. What the SEO is hosted by Suzy Stanton, a writer and editor on a mission to inject some fun into a boring business term and give small...

Is SEO dead and has seen its day? Or is it more relevant now than ever? This episode looks at 3 SEO basics that are still relevant and important in 2026, including blog content, which has moved up the list in terms of importance. What the SEO is hosted by Suzy Stanton, who is a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepre...

This episode looks at the main myth about SEO, why it's not true and how to tackle your website's visibility in bite-sized chunks.

In this episode, I do a deep dive into my new done-for-you service SEO Kickstart. It's a 3-month service that focuses on keywords. I do the research and then add them to the right places on your site, giving your website visibility a kickstart and making sure it attracts Google's attention. Click here to get the details. What the SEO is hosted by Suzy Stanton, who is a writer and editor on...

Is SEO just nice to have when you've got some spare time? Or is it a must-have if you've got a website for your business? This episode looks at which of these statements is true and why. What the SEO is hosted by Suzy Stanton, who is a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff sup...

In this bonus episode of series 1, Suzy does a deep dive into her signature course SEO Jumpstart. The course is delivered via five live lessons over Zoom, which cover keywords, on-page SEO, content, building your authority and creating a strategy that works for you. Click the link below to get the details of the course and grab your spot - the early-bird discount of £50 ends on the 30th July 2025....

This episode looks at how AI is changing Google searches and the way you can shine brightly above it, so people click through to your website. What the SEO is hosted by Suzy Stanton, who is a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website'...

Using tools like Google Analytics and Google Search Console will help you see whether you're traffic is moving in the right direction and where it's coming from. This will help you know whether you're doing the right things and attracting the right people. Both platforms are free, and whilst they may feel overwhelming because of the volume of statistics and information they contain, th...

This is a bonus episode sharing the details of The SEO Club Membership. The membership includes: * fortnightly accountability sessions * monthly workshops about different aspects of SEO * monthly Q & A sessions Until midnight on the 4th June, the first month is £14.99, then £24.99 a month. The SEO Club Membership is the easiest way to start taking action to improve your website's visibilit...

In this episode, I look at why content is so important to showcase your experience, expertise, authority and trustworthiness. Blogging is definitely not dead; it's actually one of the most important pages on your website, as long as it's done well. I talk about the kind of things you could write about and how they help to build the know, like and trust factor with your audience. What the S...

In this episode, we look at how you keep all of your new website visitors interested. You've attracted them with your sparkle, they've liked what they see, now it's time to put in the work and keep them on your page so they can look around, find out what it's all about and work out whether what you sell is what they're looking for. I'll cover internal links, good navigation and the type of informa...

In this episode, we look at how to attract the attention of search engines so they show your website to your dream clients. The episode looks at how you can find your keywords, including asking your audience, AI and research. What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business terms and give small business owners and entreprene...

This episode looks at what SEO and Dating have in common. Spoiler alert - it's attraction! When you want to attract a new partner, you put on your best outfit, do your hair or whatever makes you feel confident. With your business, it's about using the right words in the best places to attract the attention of search engines. SEO can be complicated and time-consuming, but it doesn't nee...

Welcome to the first episode of What the SEO, the podcast for small business owners and entrepreneurs who feel overwhelmed by the three letters that can have a huge impact on their business. This first episode looks at what SEO is, why we need to improve it if we want to increase leads and sales, and what the next few episodes are going to cover. What the SEO is hosted by Suzy Stanton, who is a wr...