What Are You Willing to Throw Your Life Away On?

A simple setting… a guitar… and a DEEP message hidden inside it. From the quiet of the cabin, Andrew moves from talking guitars into something far more fundamental: the nature of mistakes, risk, creativity, and growth . He challenges the very idea that mistakes even exist — suggesting instead that what we call “errors” are often the doorway to discovery, expression, and advancement. Through music,...

A DEEP and foundational message: Life itself is a system of COMPENSATION . In this episode, Andrew speaks plainly and directly to you from the Awakened Forest without any of the spectacle of a large public audience. He goes DEEP into the philosophical explanations of why Compensation IS your main System/Structure in creating a World-Class company. We live in a world of “Incentives and Disincentive...

In this interview episode, Andrew offers a clear-eyed look at the Music Business —not as mythology, but as lived reality. He explains why constraints (time, money, energy) often fuel creativity rather than restrict it, and why the most talented people are those who can take a small seed and make it grow! Andrew draws a sharp distinction between Art and Entertainment , stating that sometimes artist...

Ditch the Pick!   Andrew walks through insights gained over many years of playing the guitar and making music. He discusses the fingers as natural extensions (modified with acrylics)  and the use of a “plectrum” (pick) as well as how a person’s playing, techniques and style change over time. He shares how one gains experience from “adapting around injuries”, with sometimes customizing instruments...

In close collaboration with Jeff Haffner, Chris Comeaux, and Teleios Studios Quality FIRST and ALWAYS! Stunning Economics follow. In a fast-moving crossover with Chris Comeaux and TCNTalks , Andrew, in his direct manner, affirm that Quality Comes from Within , separates Good from Bad Profits , and ties Margin to structure, intense training, and a complete COMMITMENT to Quality! They cover some of...

A STARTLING idea: No one has EVER seen God. Andrew invites you to suspend the images in our minds of a white-haired figure, in a robe and sandals—and look to the Unseen : Silence , Space , the supportive Nothing that holds everything together.   NATURE becomes THE Master Teacher —clouds, waves, leaves—“perfect and doing their job,” while the Unnoticed (air, space, silence) proves dominant. From he...

Silence the noise. Turn off the radio, the Internet, the opinions —lie back under the night sky and listen inside. From frogs and crickets by a small pond to Star Trek’s imagined futures, Andrew argues that attitude shapes experience , that life’s “push–pull” world is ultimately upward , and that the external world—losses included— summons our courage and moves us forward. The counsel: choose a po...

Andrew opens Day 1 of the CEO Retreat, attended by CEOs from across the country, by going straight to the heart of QUALITY —and where it REALLY comes from: within the Leader! He connects discipline to a Culture of Meticulousness , then ties Customer Delight (5,553 interactions without a single complaint) to phenomenal economics . CEOs are urged to defeat corporateness without lowering Standards, b...

A night-born inspirational message: your ACTIONS don’t start on the surface—they rise from DEEP WITHIN ! From a spontaneous moment on the Mountain—as Andrew walked up the hill to inspect the construction of the Big Hungry Church which is emerging…under a shooting star—perhaps as sign that Reconciliation is so KEY in Life!  Andrew offers perhaps the third “sermon on the mount” and invites you to li...

VISION!!! Often seen as “squishy” -  a waste of time, especially if you’ve sat through “ Vision Statement Creating ” meetings. However, Vision is, in fact, one of the most VALUABLE things a person, as well as an organization, can make! Why? A great Vision can change your LIFE! Literally! It seems that Human beings need a “Bright Horizon” to look forward to! Without a Life-Giving Vision, people per...

A dangerous and perhaps scandalous idea: your beliefs don’t just guide you—they limit you! From a spontaneous moment of inspiration at the GameHaus, with Andrew walking toward the Church of Reconciliation, Andrew gave perhaps the 1st sermon on the “mount” or in this case, the mountain! Andrew talks about temporarily suspending beliefs to make space to consider other points of view and ideas - to s...

In this episode, Andrew covers perhaps the 3 BIG DECISIONS that majorly impact a person’s Life.. They are:   Your Choice of a Mate or to Live Alone ( kiddos are part of this) Your Choice of Occupation Your Choice of a HOME   Reed speaks plainly about how each of these decisions and their DRAMATIC CONSEQUENCES in the quality of one's Life…and the need to be as deliberate as possible in these choice...

As part of living an Intelligent Life, Andrew proposes that we need NEW definitions of Productivity… that even in our times of rest or reflection, we are making progress… In fact, Productivity is perhaps overrated …as we NEED the GAPS, the PAUSES, the BREAKS from the routine to have BOTH halves of the Process of Life… In these Breaks, we often discover ourselves, sort out our true feelings, and fi...

From the Songstage Studio, Andrew talks about the song “He Found Himself.” This song is Andrew's story in 3 1/2 minutes! It's about Andrew “waking up” one day and realizing he REALLY didn’t like the corporate rat race he was on! Coming out of a difficult divorce, he purchased an old broken-down cabin and fixed it up with his own 2 hands!  Andrew’s cabin is akin to Henry Thoreau’s on Walden Pond. T...

This is one of Andrew’s BEST pieces of thought and work … as he shares a few time-tested observations that help explain the “world.” This understanding can help a person immensely to have a “Better Experience of Life” or a “Better State of Mind!” These ideas help a person be “Well Armored for this World” and remain relatively cool and more eloquent as you watch people panic, argue, fight, worry, a...

In this HIGH-VALUE episode, Andrew walks us through a practical framework for evaluating the things we pursue in life—whether purchases, relationships, goals, or beliefs—using 6  fundamental categories of Value:   Survival Value Utility Value Economic Value Entertainment Value Aesthetic Value Happiness Value   He explores the idea that “Value is largely a projection”  as well as  how we assign Val...

What can we learn from an empire that lasted over a thousand years? In this compelling episode, Andrew Reed explores the enduring patterns of success, strength, and eventual downfall of the Roman Empire—and what they mean for your Life and Leadership today. From the foundational strength of “Your own Italy” to the relentless persistence of Roman legions, this is a powerful reflection on historical...

In the third and final installment of this series , Andrew Reed covers the final 3 songs in this concept album, Dominance & Control, discussing "Minstrel Boy", "Sky Pilot", and concluding the journey with "Pulsar (Reprise)". He discusses Mortality, Masks, the Afterlife, and the evolving concept of the Self. We follow Cezar in the final steps of his Earthly, mortal life, along with his ultimate...

In the second installment of this series , Andrew Reed goes over the second leg of his album Dominance & Control, talking about "World, I Have Won!", "Triumph", and "King of Things, Lord of More". Reed goes over his early prog rock roots, discusses the theatrical studio sessions and talks about the journey of “Rock Star Caesar,” our main character. This episode unpacks how consumerism, excess,...

In the first installment of this series , Andrew Reed dives deep into the heart of his concept album Dominance & Control — an EPIC, philosophical rock story that explores the human desire for power, and control, as well as risk. Blending mythology, sci-fi, and rock and roll, Andrew introduces the album through the first three songs of the record: “Pulsar,” “Crossing the Rubicon,” and “Thunder...

In this straight-talking and highly practical episode, Andrew Reed delivers a REALITY check on one of the most emotionally loaded topics in professional life: getting a raise, a promotion, or even an ownership stake . Speaking from DEEP experience as founder of Multi-View Inc. and many other companies, Andrew shares a framework for earning more — not through entitlement or longevity, but through t...

In this profound solo episode, Andrew Reed takes us deep into the philosophical and personal roots of the question that gives this podcast its name. Sitting on the charred remains of his mountaintop recording studio — a space consumed by wildfire — Andrew speaks candidly about purpose, mortality, creativity, and risk. The central question, "What are you willing to throw your life away on?" is expl...

In one of the most personal episodes to date, Andrew Reed reflects on the power of music, memory, and the unthinkable loss that led to the creation of his song “Cure My Mind.” Opening for Sarah McLachlan at the US Cellular Center, Andrew shares the emotional and spiritual aftermath of losing his son, and how that pain became the source of both healing and artistic vision. From recounting the impac...

This message was a spontaneous message that “emerged” on the morning before the Black Cove/Big Hungry Forest Fire which destroyed so much of the Awakened Forest. As a person in a family or having loved ones, one can feel responsible to behave and be a success for the sake of others. There is a feeling of “duty and obligation” to others. This message offers some genuine relief from this nagging fee...

How can a person be successful in this world? Of course, success can have many definitions. But here Andrew puts forth a few straightforward steps that have proven HIGHLY useful in his journey. This is the plain-spoken advice that most of us and young people wish we would have received in our formative years… Andrew explores how energy, focus, communication, and collaboration form the backbone of...