Well Put

Ever wondered what it takes to keep a project running smoothly? How to best manage schedules, deliverables, and deadlines without going crazy? Join Nancy Boissonnet and Tiffany Carlson as they talk about the evolution of Libretto's project management, as well as some helpful tips and tricks you can put to use to keep your projects on the tracks and moving along. In this episode: ASFA [ case study...

We're thrilled to welcome another special guest to our show: Dr. Tim Mitchell at the Alabama School of Fine Arts (ASFA). Dr. Mitchell is the President of ASFA and has worked with us both in his current role, as well as his former role at the Flint Hill School. He spoke with Librettists Nancy Boissonnet and Connor Ferguson and reflected on the work we did with ASFA circa 2021.  In this episode...

Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don’t cease to be relevant as soon as the calendar changes. So we got together to talk about some of the things we particularly enjoyed in 2025. Here’s hoping they bring you joy, make you think, and entertain you in 2026. In this episode: The B...

We're excited to welcome Matthew Barone to Well Put! Matthew is Executive Director, System Communications at Dartmouth Health, one of the largest healthcare systems in New England, and has been a longtime partner of Libretto. He spoke with Librettists Adrian Pio and Ian Sutherland about our work developing messaging for Dartmouth Health's network of hospitals, clinics, and specialty programs.&nbsp...

Once a messaging platform is complete, the time comes to put it to use. Join Nancy Boissonnet and Adrian Pio as they share Libretto's approach to putting the messaging to use via workshops that teach organizations how to share compelling, authentic stories with a unified voice.  Mentioned in this episode: Project: United Way of Central Maryland Project: Dartmouth Health Taylor Swift and Travi...

Speaking with the public -- from boards of trustees to student groups and everyone in-between -- is an integral part of what we do at Libretto. Join Neal Kane and Ian Sutherland as they discuss how they prepare for their public speaking engagements, what to do (and not do), and the best way to conclude a presentation.  Mentioned in this episode: GK Training Don't Say Um by Michael Chad Hoeppn...

From creative brief, to group brainstorm, to presentations to the client team and beyond, the Libretto team are experts when it comes to naming fundraising campaigns, initiatives, and organizations. In this episode, Ian, Madison, and Tiffany talk about the creative process of "Themestorming" and the joys and challenges this facet of our work presents.  Mentioned in this episode: Neal Kane's t...

From a change in leadership to the start of a major fundraising initiative, moments of transition represent opportunities for organizations to evaluate and refine their messaging. For this reason, Libretto is often called in to consult at these inflection points. In this episode, Nancy and Connor discuss three projects that demonstrate how taking the time to carefully develop messaging—even when c...

Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don't cease to be relevant as soon as the calendar changes. So we got together to talk about some of the things we particularly enjoyed in 2024. Here's hoping they bring you joy, make you think, and entertain you in 2025. Hosted by Nancy Boisso...

From poring over pages of interview notes to find the best ideas that will distinguish our clients to wrangling schedules across timezones, the Libretto team has to unravel plenty of thorny challenges on a daily basis. In this episode, Tiffany and Connor reflect on turning challenges into puzzles and drawing on our intellectual curiosity to keep things interesting. Mentioned in this episode: Game...

Libretto operated out of a traditional office in Boston's South End for more than 20 years, but like many companies, we've been fully remote since 2020, and our team is now spread across six states. As the two Librettists who joined after the switch to remote work, Madison and Tiffany discuss connecting with colleagues virtually, as well as the challenges and opportunities afforded by a fully remo...

After almost 28 years, what's changed and what's stayed the same at Libretto? How is the business of communications different today than it was in 1996? The firm's newest employee, Madison, sits down with founder and president Neal to discuss how the firm has evolved.   Hosted by Neal Kane and Madison Hunt Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay...

Every Libretto project starts with in-depth qualitative discovery, allowing us to surface the key differentiators that will be essential in our work. Join Ian and Neal as they discuss how authentic curiosity is critical to a great discovery interview.   Hosted by Ian Sutherland and Neal Kane Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto...

A great sentence expresses ideas clearly and concisely, leaving audiences eager keep reading. But as a writer, how do you go from a spark of a thought to a tight, well-constructed sentence? Join Adrian and Ian as they dissect some of their favorite lines from literature—as well as a few sentences they wrote themselves.   Hosted by Adrian Pio and Ian Sutherland Produced by Tiffany Carlson Edit...

When it comes to securing millions in philanthropic contributions, a theme is much more than a way to refer to your campaign—it's a rallying cry for your entire community. Libretto has developed names and themes for campaigns that have collectively raised over $5 billion. Join Adrian and Connor as they talk about what qualities make a successful campaign theme and share some of their favorites. Le...