Joeri Billast
Web3 CMO Stories
Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business. Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene. You’ll hear insights from voices such as Gary Vaynerchuk (Gary Vee), Chris Do, Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason...
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Pioneering the Next Wave of Bitcoin Ecosystems with Charlie Hu, CEO of Bitlayer | S5 E02 07.02.2025 28:40
Send us Fan Mail This conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights on the challenges and opportunities that lie ahead, urging a focus on usability to attract a wider audience. • Charlie's journey from...
How Secrets Vault Simplifies Security with Images: For Crypto and Beyond | S5 E01 31.01.2025 30:37
Send us Fan Mail Unlock the future of digital security with us as we chat with Gerard Cervelló , CEO, and Jordi Puiggalí , CTO of Secrets Vault. These two innovative minds promise to transform how we think about cybersecurity by leveraging visual cryptography to protect the seed phrases of crypto wallets . Discover how their novel approach not only simplifies backup processes for Web3 users but al...
Navigating Web3 Investments and Strategic Partnerships with Hatem Elsayed, COO of Advanced Blockchain AG | S4 E54 17.01.2025 26:51
Send us Fan Mail Hatem Elsayed shares his journey in the blockchain space, illustrating the vital roles of community and partnerships in Web3. The episode emphasizes investing in strong teams, creating meaningful collaborations, and the evolving trends that are shaping the future of this industry. • Exploring the significance of networking in blockchain • Hatem's journey from ambassador to CO...
How Aeternity Achieved Unicorn Status and What Followed – with Nikola Stojanov, CEO and Co-founder | S4 E53 10.01.2025 27:48
Send us Fan Mail Nikola Stojanov shares his journey from the pharmaceutical industry to blockchain innovation, highlighting the transformation of Aeternity and the launch of Hyperchains. This episode explores challenges in the blockchain landscape, the power of community engagement, and how to create your own blockchain. • Nikola's journey from pharmaceuticals to blockchain • The challenges f...
Unveiling Decentraland 2.0: Revolutionizing Virtual Worlds with Yemel Jardi, Co-Founder | S4 E52 03.01.2025 29:19
Send us Fan Mail Join us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0 Decentraland 2.0 revitalizes the virtual world, providing an immersive platform that enhances social interaction and empowers creators. With its shift to a desktop application and focus...
The Stories You Loved Most: Top 10 Countdown of 2024’s Most Popular Episodes | S4 E51 27.12.2024 11:31
Send us Fan Mail Every year, a handful of conversations rise above the noise. They spark ideas, ignite debates, and linger in our minds long after the outro music fades. In this special episode of Web3 CMO Stories , we’re counting down the Top 10 Most Popular Episodes of 2024. These are the stories you loved the most. From groundbreaking insights on blockchain innovation to game-changing strategie...
Navigating Crypto Branding and Regulations with Aysenur Yükselal Aji, VP Marketing at Bitstamp | S4 E50 20.12.2024 24:51
Send us Fan Mail How do visionaries from traditional finance reshape the world of crypto marketing? Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, security, transparency, and simplicity into Bits...
Building a User-Friendly Crypto Ecosystem: Mel Gelderman's Vision for Token.com | S4 E49 13.12.2024 25:08
Send us Fan Mail Join us for an inspiring conversation with Mel Gelderman, the visionary CEO of Token.com, as he shares how his global travels using only a Bitcoin wallet have shaped his pioneering ventures in the crypto space. Mel, who co-founded the groundbreaking Monolith Ethereum debit card, draws fascinating parallels between the power of Ethereum and the iconic film "2001: A Space Odyss...
Discover Crypto Options Trading with Hendrik Ghys, Co-Founder of Thalex | S4 E48 06.12.2024 25:26
Send us Fan Mail Discover the world of crypto options trading with Hendrik Ghys, the visionary co-founder of Thalex, on our Web3 CMO Stories podcast. Hendrik's inspiring journey from a finance career in a family office to a trailblazer in the crypto sphere is a testament to bold strategic moves, including significant investments like acquiring Bitstamp. Together, we explore how Thalex is set...
Coinbase's Approach to Education: Learning Rewards and Resources for New Users – with Elke Karskens, Country Director | S4 E47 29.11.2024 26:53
Send us Fan Mail Elke Karskens, the Country Director for Coinbase Benelux and Nordics, is here to unravel the complexities of the global crypto market and the regulatory landscape. With a remarkable career journey that includes stints at Facebook, Skype, and TomTom, Elke shares how her diverse experiences have shaped her agile and customer-centric leadership style at Coinbase. Explore the potentia...
From Traditional Finance to Blockchain Innovation with Annelise Osborne, CBO at Kadena – at Web Summit | S4 E46 22.11.2024 21:39
Send us Fan Mail What if the future of finance is already here, waiting to be unlocked by blockchain technology? Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation. Recorded at the bustling Web Summit, Annelise unveils Kadena's mission to r...
Exploring AI Innovations and Web3 Connections at Web Summit | S4 E45 15.11.2024 8:29
Send us Fan Mail Ever wondered how an event brimming with over 71,000 visionaries feels? Join me, Joeri Billast, as I guide you through the electrifying atmosphere of the WebSummit in Lisbon. This year, AI took center stage, with 3,000+ companies showcasing their innovations across bustling floors. As a Sintra local, attending the summit was a delightful escape from long-haul flights, though an im...
Unraveling Web3 Gaming and Ethical Data Ownership with Timothy Tello, CEO of 3thix | S4 E44 08.11.2024 24:51
Send us Fan Mail Unlock the future of digital ecosystems with Timothy ("Tim") Tello, the trailblazing CEO of 3thix, who joins us to unravel the transformative potential of Web3 gaming and ethical data ownership. Discover how Tim spearheaded the creation of the first SEC-approved blockchain token and is revolutionizing the gaming industry with blockchain technology. We promise you'll...
Creating Impactful Marketing Campaigns in Web3 with Marc Vanlerberghe, CMO at Algorand | S4 E43 01.11.2024 28:36
Send us Fan Mail In this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand. Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community. Marc also discusses Algoran...
How KOLs Shape Project Visibility and Success in Cryptocurrency – with Quinten François | S4 E42 25.10.2024 26:03
Send us Fan Mail Wondering what sets the stage for the next big altcoin surge? Join me, Joeri Billast, in an insightful conversation with Quinten François, a key thought leader in the crypto community. Together, we unravel the intricacies of the current reaccumulation phase dominated by Bitcoin and Ethereum ETFs, setting the scene for potential altcoin growth. Gain exclusive insights from Quinten...
From Startup Founder to Venture Capitalist – with Adrian Mendoza | S4 E41 18.10.2024 28:47
Send us Fan Mail Curious how a startup founder transitions to the world of venture capital? Join us for an engaging conversation with Adrian Mendoza as he shares his fascinating journey from working in a small ad agency during the dot-com boom to becoming a venture capitalist. Adrian provides a unique perspective on how experiences in e-commerce and user experience design, alongside his passion fo...
Insights from Interviews with Vitalik Buterin, CZ and Web3’s Global Leaders – with Anna Tutova at European Blockchain Convention | S4 E40 11.10.2024 23:32
Send us Fan Mail World-renowned crypto and blockchain expert Anna Tutova reveals how her background in international law and a curiosity sparked by Bitcoin in 2017 led her on an inspiring journey into the world of Web3 and cryptocurrency. Despite early family discouragement, Anna's insights offer a captivating look into the shifting crypto markets from Asia to Europe and Dubai, and the influe...
The Battle for Decentralization: Safeguarding Web3 Integrity with Ashton Hettiarachi, Founder of Openmesh | S4 E39 04.10.2024 26:23
Send us Fan Mail What if the core principles of Web3 are being compromised by the very infrastructure meant to support it? Join us as we tackle this critical issue with Ashton Hettiarachi, the visionary founder of Openmesh. Ashton draws fascinating parallels between historical power structures and the current dominance of tech giants like AWS, revealing how centralization poses a serious threat to...
Highlights from My Journey at the European Blockchain Convention 2024 in Barcelona | S4 E38 27.09.2024 7:29
Send us Fan Mail In this solo episode, I share my experience attending the European Blockchain Convention in Barcelona. As a key opinion leader, along with my crew Dénes and Oliver, I captured valuable video content, interviews, and insights throughout the event. I also discuss an in-depth interview with media personality Anna Tutova, delving into global Web3 adoption trends and the future of bl...
Innovating Video Engagement with Blockchain and AI – with Anoir Houmou, CEO at RECRD | S4 E37 20.09.2024 30:16
Send us Fan Mail What happens when you combine blockchain technology, AI, and a passion for solving brand safety and monetization problems? Meet Anoir Houmou, the visionary founder and CEO of RECRD, a transformative Web3 video engagement platform. Anoir shares the riveting journey of RECRD's evolution, from tackling brand safety for advertisers to empowering content creators to monetize their...
From Ethereum to Bitcoin: The OnChainMonkey Migration Story with Amanda Terry | S4 E36 13.09.2024 27:36
Send us Fan Mail Could the world be a better place through Web3 innovation? Join us as Amanda Terry, co-founder of Metagood and a leader in the Web3 space, takes us on her extraordinary journey from the traditional realms of Twitter and NBC to pioneering impactful projects like OnChainMonkey. Amanda reveals how her team launched the first-ever 10K PFP collection onchain in a single Ethereum transa...
Redefining Gaming and Content Creation in Web3 with Casey Grooms, Co-Founder of SoulBound | S4 E35 06.09.2024 21:28
Send us Fan Mail How does a financial analyst become a tech entrepreneur at the forefront of Web3 gaming? Join us as Casey Grooms, co-founder of Soulbound, shares his incredible transformation from crunching numbers at Wells Fargo to revolutionizing the gaming industry. Discover how Casey’s early ventures into Web3 in 2017 with a music tech company set the stage for Soulbound's evolution. Ini...
Revolutionizing Agriculture with Blockchain – with Henry Duckworth, CEO at Agridex | S4 E34 03.09.2024 28:28
Send us Fan Mail Unlock the future of agriculture with our special guest, Henry Duckworth, co-founder and CEO of Agridex, as he shares how blockchain technology is revolutionizing the agricultural sector. Henry explains how Agridex is deploying blockchain to create a seamless digital marketplace, offering farmers faster, more reliable payments and providing consumers with transparent information a...
Understanding Private Credit and Its Role in the Web3 Landscape – with Tavia Wong, CMO at Credbull | S4 E33 30.08.2024 23:03
Send us Fan Mail Imagine revolutionizing private credit lending to SMEs in emerging markets with real-time transparency and high fixed yields. That's exactly what we uncover in this episode of Web3 CMO Stories as we sit down with Tavia Wong, Chief Marketing Officer at Credbull. With over 12 years of experience in blockchain and crypto, Tavia shares how Credbull, the first licensed on-chain pr...
Transforming Digital Identity with AI and Blockchain – with Sandy Carter, COO of Unstoppable Domains | S4 E32 27.08.2024 22:08
Send us Fan Mail How can AI and blockchain redefine your personal brand in the digital age? Join us on Web3 CMO Stories as we sit down with Sandy Carter, COO of Unstoppable Domains, for an insightful conversation about the future of digital identity. Sandy shares her remarkable journey over the past years, including her empowering initiative, Unstoppable Women of Web3 and AI, which has trained ove...
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