Voices in the Channel

In Episode 9 of  Voices in the Channel , Sophie is joined by Tracey Nyholt, founder and CEO of TechJutsu, for a conversation about what it really takes to grow into leadership when you may be underestimated. Tracey shares her journey from help desk analyst to identity management architect to founder, and the mindset shifts that came with stepping into uncertainty and building a business from the g...

In this episode of Voices in the Channel, we’re joined by Anna Webb, Global Director at Kocho, to explore the human cost of cybersecurity and the pressure faced by those working behind the scenes to keep organisations secure. We discuss the constant state of hypervigilance, the fear of things going wrong, and the impact this can have on job security, wellbeing, and long-term career sustainability....

In this episode of  Voices in the Channel , we’re joined by Alex Walsh, Regional Vice President at Keepit, to explore how high-performance teams are built through trust and shared ownership, without relying on pressure or fear. Drawing on his leadership experience, Alex discusses what it really takes to create a strong team culture, and how shifting from control to empowerment allows teams to set...

In this episode of Voices in the Channel, we’re joined by Craig Sharp, Owner and Founder of Abussi, to explore the journey from hands-on IT technician to business leader, and what it really takes to make that transition successful. We discuss the difficult shift from doing the technical work yourself to stepping back, delegating, and trusting others to take ownership. Craig shares honest insights...

In this episode of  Voices in the Channel , we’re joined by Hayley Carter, CEO of ESSENTIA, to explore one of the industry’s most pressing challenges: attracting talent, retaining it, and the critical role workplace culture plays in both. We look at how expectations around work are changing, including flexible working, shifting ideas of productivity, and the impact of age-related stereotypes in th...

In this episode of Voices in the Channel, we’re joined by Steven Heinsius, Vice President Product Management & Marketing EMEA at Westcon-Comstor, to explore what it really takes to bridge the gap in a multi-generational workforce. We discuss how the workplace is evolving and how organisations can build stronger, more inclusive teams by embracing different perspectives, experiences, and ways of...

In this episode of Voices in the Channel, we’re joined by Jay Ball, CEO of Flotek Group, to explore what it really takes to scale a business in today’s fast-moving IT channel. From his early career to building a high-growth MSP in South Wales, Jay shares his journey, leadership lessons, and the realities of growing a successful business in a competitive market. We discuss the importance of culture...

In this episode of Voices in the Channel, we’re joined by Steph Hackney, Senior Channel Marketing Manager, UKI & Nordics at OpenText, and Larisa Lucaciu, Business Transformation Leader – UKI Vector at Lenovo, for a candid conversation on women in the channel and why this is not an “overdone” topic, but one that still demands visibility, celebration, and action. We explore their experiences acr...

Welcome to the very first episode of Voices of the Channel - and we’re starting with a big one. I’m joined by Erin McLean, Chief Marketing Officer at Cynomi, to tackle a question that’s everywhere right now: is AI the end of human creativity in marketing? We get into the rise of “AI slop” and how MSPs and vendors can actually stand out in a market that’s louder, and more automated, than ever befor...