Venn Diagrams

The brand Cozy Earth sells bedding and bath products, but now they're creating TikTok reality shows that get tens of millions of views. They used their office to host the "Bed Rot Challenge," with ten contestants competing for $25,000 over the course of a week. The contestants had to stay in beds (supplied with Cozy Earth products) and compete in challenges, eliminating each other until there was...

Over the last month, British retailer Argos has become known to marketers as the pioneering brand behind "Arghaüs," an episodic mockumentary posted on Argos' TikTok and Instagram pages. While Argos is best known for selling consumer electronics and home goods, they realize that reaching consumers today isn't just about ads, it's about entertainment. They built Arghaüs with a group of comedy creato...

I'm excited to help promote another awesome newsletter, The Premoney List , a newsletter that shares 10 pre-money companies each week. Partnership powered by Swapstack . I was listening to one of my favourite podcasts Acquired and heard them break down the story behind Harpo Studios, which was the production company set up by Oprah Winfrey in 1986. The episode blew my mind… I had always known Opra...