Unpacked In Santa Cruz

Santa Cruz has a reputation people like to package and sell, but the real thing is messier, grittier, and way more interesting. I’m sitting down with local artist Sabrina Arambrue, whose surf spot prints and coastal drawings capture the town the way it actually feels, not the way a brochure looks. We talk about why staying in Santa Cruz can make sense even when it’s expensive, competitive, and con...

Santa Cruz feels different the moment you notice what is missing: billboards. That small design choice opens a bigger conversation about attention, consumerism, and why being five minutes from nature can change your nervous system. We sit down with filmmaker Scott Leiserson to talk about arriving here from San Diego, living inside the UCSC bubble, and then stepping into the wider Santa Cruz commun...

Santa Cruz can feel like paradise and pressure at the same time. I’m sitting down with Bob Ledesma, a longtime Santa Cruz surfboard shaper who has watched the town transform from a place where surfers were outsiders to a place everyone wants to claim. We talk honestly about that weird mix of love and concern: the world-class coastline, the daily ritual of checking the ocean, and the reality that i...

Dead seals on the beach. Algae blooms in the bay. Nitrates in wells. A heat wave that can ruin a tomato crop before you even see the damage. We record a raw, grounded conversation with Santa Cruz farmer Joe Schirmer about the real cost of feeding people, and why so many farmers are carrying a level of stress that the rest of us rarely see. We start with the mental health crisis in agriculture, inc...

We have a shared language, so why does it feel like we cannot talk anymore? I step into a solo, personal soliloquy about the post-COVID shift I see everywhere: families avoiding hard topics, friends splitting into factions, and everyday conversations turning into coded arguments about money and politics. I use the Tower of Babel as a modern metaphor not to preach, but to name the feeling that we b...

Santa Cruz has a way of changing your breathing. When Shari talks about coming home and catching the first smell of the ocean, you can hear what she means: peace isn’t a concept, it’s a physical shift. From there we go deep fast. Shari is a math PhD who’s taught everywhere from middle school classrooms to NYU, and she makes a case that math is an art form, a pattern language you can spot in waves,...

Water debates get loud fast, but the real story is quieter and more practical: who plans the supply, who forecasts demand, and what a community does when the next drought hits. We’re back in Santa Cruz talking with Ben Pink, a longtime water resources planner who’s worked across public utilities, private utilities, and regional agencies. He walks us through the day-to-day reality of water conserva...

Your team is down a few runs and you can feel the dugout quitting, not loudly, but quietly. That moment is where youth baseball stops being a game and starts being a mirror, and it’s where Stephan and I spend most of our time in this conversation. We talk about what it’s like coaching in Santa Cruz, how Stephan's love of baseball started as a kid watching the Yankees with his dad, and how a s...

Pressure has a way of telling the truth, and not just in sports. I sit down with veteran coach Todd Kent to talk about what pressure reveals on the jiu jitsu mats, in a locker room, and at home when life is heavy. We start with Santa Cruz as a place, the sunsets, the beach-as-backyard years, and the strange beauty of finding community through a handful of circles that don’t always overlap.  Then w...

A relaxed coastal town can still be filled with competition, loneliness, and people craving connection, and that tension runs through our talk with Bonnie Carver. Bonnie is 81, a longtime teacher and watercolor artist, and someone I’ve watched choose presence for decades. We start with what Santa Cruz means as you age, how Watsonville feels different, and why “home” is sometimes less about the add...

Santa Cruz can change you, but not always in the glossy way people imagine. We sit with Mitch Riley, a gentle giant with a long memory, to talk about what it really takes to start over, build community, and stay upright when life is expensive, fast, and relentless. Mitch walks us through leaving Columbus, Ohio, finding a new life in Atlanta, tasting the intensity of Los Angeles, and eventually lan...

Capitalism gets treated like a political label, but it’s more useful to see it as a machine, not a piece of morality. A man made principle acknowledging surplus not made by humans-but a piece of the fabric of the world we share with everyone that is only as moral as the humans governing it. One that can build real prosperity and still trap people in confusion. Michael is taking a risk and laying o...

Santa Cruz is one of those places that can feel like vacation and crisis at the same time. We sit down with John Barrs owner of Ideal Homes, to talk about what it’s really like to live, commute, raise kids, and run a local business in a county where Highway 1 is jammed, new buildings rise fast, and “affordable housing” can still mean $5,500 rent for a two-bedroom. We get personal first, from surf...

Santa Cruz can feel like paradise and a pressure cooker at the same time, and that tension is where this conversation starts. I sit down with David McIntosh to unpack what “change” really looks like on the ground: a working class beach town shaped by Silicon Valley gravity, rising costs, and the quiet fear of being pushed out, alongside real opportunity for the people ready to adapt. David’s path...

Santa Cruz can make a world champion feel like “just another guy in the lineup”. That’s exactly where this conversation starts.  I sit down with Mark Allen, the GOAT and six-time Ironman World Champion, and lifelong surfer, to get under the surface of what makes this place a haven for talent and why it also has an edge that forms you over time. We talk about the strange Santa Cruz magic where titl...

Santa Cruz loves to call itself creative, but what happens when creativity becomes a commodity and everyone feels forced to hustle? I’m sitting down with local artist and designer Hannah Selden to unpack the push and pull of making art in Santa Cruz after COVID. Hannah talks about growing up here, studying print design, and building a Santa Cruz apparel brand before stepping back to reclaim creati...

Santa Cruz can feel like paradise, a trap, and a time capsule all at once and that tension runs through our conversation with graphic designer and storyteller James Reitano. He grew up with Santa Cruz roots, found his way into the high-pressure world of Santa Cruz Skateboards (NHS), and learned early that making “cool” work isn’t the same as making work that survives a market shift. We talk candid...

Santa Cruz can feel like paradise until you look closer and realize how much pressure hides under the flip-flops. We sit down with longtime Santa Cruz realtor Brian Di Diego to talk about what it’s like to build a life in a small town where everybody knows everybody, prices keep climbing, and real estate decisions are never just “business.” The conversation starts with home: kids leaving, houses g...

A GED, a 0.0 college moment, and a kid obsessed with a Commodore 64 somehow add up to a career that lands at Borland, rides the Netscape wave, and still ends with one clear conclusion: Santa Cruz feels like home. We trace the real path, not the cleaned-up résumé version, from rural Pennsylvania winters to California fog, from bulletin boards and shareware checks to high-stakes interviews with the...

A pro surfer from Rio de Janeiro moves to Santa Cruz, builds a family, all knowing that the hardest opponent was never another person. Andre joins me for a raw, wide-ranging talk about ego, identity, and what it means to stop chasing trophies while still chasing growth. We start with Santa Cruz as home, then follow the real story underneath: crowded lineups, culture shock, and the quiet work of be...

Santa Cruz can feel like a spell. One minute it’s sunshine and greetings on a neighborhood street, the next it’s elbows up in a surf lineup that treats every set wave like property. We sit down with Jefferson De Paula, born and raised on the east side of São Paulo, Brazil, to name that contradiction and to figure out how a person stays soft without getting pushed out. Jefferson came to Santa Cruz...

A clear morning over Highway 17 can change a life. That’s how Dan Hammer first saw Santa Cruz—blue water, a small-town vibe, and the feeling of finally arriving. He left to study computer science, built a career as a bridge between engineers and executives, and returned years later with a sharper lesson: titles fade, but a life built on principles holds. We dive into the real cost of calling a coa...

Paradise looks peaceful from the cliff, but step onto a towboat in Monterey Bay and the picture changes fast. We sit down with captain and small business owner Anthony Capriccio to explore why he chose Santa Cruz over everywhere else, how he built a life around boats, and what really happens when the ocean stops cooperating. From routine jumpstarts to midnight salvage, from towing grounded hulls t...

Santa Cruz looks like a postcard, but it feels like a pit: fast, loud, and full of heart. We crack into that contradiction with Guerin Myall, a surf-skate-punk lifer whose lens has chased barrels, stage dives, and the kind of moments that never make the brochure. From junior lifeguard summers and the boardwalk’s myth to downtown’s new skyline and the angsty undercurrent that keeps the town honest,...

The city is changing fast, and so are we. From rising rents and a shifting skyline to the quieter work of neighbors feeding neighbors, we unpack how hope can take root right in the middle of pressure—no slogans, just people doing the next right thing. I sit down with Brian Upton, the mind behind Santa Cruz Vibes, to trace his path from hometown kid to media founder and to examine a different way t...