Unfiltered Influence

Ever wonder what it takes to transform your creative hustle into a true business? Join Charlie as she reveals the game-changing mindset shift from solo content creator to CEO of your brand. Discover how defining your values, diversifying your income, outsourcing with intention, and tracking your progress can help you beat burnout and scale your influence. Step into leadership and start running you...

Unlock the secrets to securing repeat brand deals and building long-term partnerships as a creator! In this episode, Charlie breaks down why one off campaigns aren’t enough, reveals the most common mistakes after content goes live, and shares proven strategies for staying on a brand’s radar. Discover how to follow up, add extra value, communicate with impact, and transform your campaigns into a th...

Think influencing is just snapping photos and posting stories? Think again! This week we reveal the untold story of what it really takes to succeed as an influencer. From pitching to brands and managing creative approvals, this episode pulls back the curtain on the systems, challenges, and strategy required to build and monetise a personal brand. Whether you’re a seasoned creator, an industry newc...

In this episode of Unfiltered Influence, host Charlie Hobbis unpacks the real numbers behind what creators can earn and should be earning in the booming influencer economy. We dive deep into how brands determine value, the metrics that matter (including CPM, reach, and conversion rates), and why most creators are undercharging for their impact. Charlie shares insider benchmarks, actionable strateg...

In this eye-opening episode of Unfiltered Influence, dive deep into the controversial world of gifted collaborations. Learn why creators should stop accepting unpaid work, understand the true value of your content, and discover alternative strategies to build your portfolio and monetise your influence. Key Timestamps: (00:00) Introduction: UK Creator Economy Stats and Industry Overview (01:30) Wha...

Feeling frustrated with low social media reach? In this episode, Charlie Hobbis breaks down the mysterious algorithm, revealing practical strategies to help creators and influencers optimise their content. Learn how to understand platform algorithms, create engaging content, and dramatically improve your digital presence. Perfect for aspiring and established content creators looking to level up th...

In a world where AI can generate content at lightning speed, how do you make your personal brand truly stand out? Join Charlie as she unpacks insights from marketing expert Daniel Priestley about the critical importance of authentic personal branding in an era of AI-generated content. Learn why your unique story, experiences, and personality are your most powerful marketing tools. Podcast Timestam...

In this episode of Unfiltered Influence, Charlie breaks down the critical shifts happening in the creator economy. Learn why chasing trends is no longer enough, how to develop truly original content, and why brands don't care about how fast your account is growing. Key Timestamps: (01:40) - Changing Influencer Landscape Discussion (05:40) - Content Strategy and Original Content (10:20) - Value Aud...

This is the third and final episode in our Island Retreat miniseries—and it’s a BIG one. In this episode, I’m joined by the incredible Dior Bediako - celebrity life coach, founder of Pepper Your Talk, and someone who has genuinely changed the way I think. I first heard her on Ladies Who Launch while driving to an event (and panicking about a cancelled speaker for the Island), and by the time I pul...

In this episode of Unfiltered Influence, we’re cutting through the noise around influencer pricing strategies . Forget follower count - this is about knowing your real value. We’re talking engagement, creativity, brand alignment, and all the factors that matter when pricing your brand collaborations. From how to negotiate influencer rates to what you should be charging extra for (yes, including wh...

This week on Unfiltered Influence , we’re bringing you another powerful session from our live retreat series – and it’s one that truly hit home for everyone in the room. Join us on the island with the incredible Maggie Collette – founder of Think Like a Boss , global speaker, business mentor, and newly published author. In this inspiring live workshop, Maggie shares her signature blend of mindset...

What exactly is a personal brand? It's more than just a logo or a curated Instagram grid - it's the essence of who you are, what you stand for, and how you're perceived by others. In this episode, we explore the concept that a personal brand is essentially your reputation amplified, and how it can become your most powerful professional asset. Join us as we dive into Charlie's personal journey, who...

What if your self-image was quietly capping your success? In this episode, Charlie shares a powerful session from their recent retreat with growth coach Dawn McGruer, unpacking how confidence, mindset, and even the way we describe our work are shaping what’s possible in business and life. It’s part pep talk, part reality check, with plenty of relatable moments. We’re talking self-worth, judgement,...

Picture this: a Private Island retreat filled with big ideas, bold conversations, and zero competition - just creators lifting each other higher. In this episode, Charlie and her team take you behind the scenes of the OAC retreat - 3 days focussing on personal growth, content and community. From game-changing insights on self-image and success to exclusive opportunities in the travel industry, it’...

Being an influencer looks glamorous from the outside, but behind the scenes, it can be isolating, overwhelming, and full of imposter syndrome moments. In this episode, Charlie shares key insights OAC's recent influencer mastermind, where creators opened up about the real challenges they face - loneliness, self-doubt, and the pressure to stay relevant. If you’ve ever felt like you’re figuring it ou...

Are your personal values shaping your brand - or holding it back? In this episode, we sit down again with Katy Leeson to unpack how defining your core values can be the game-changer for personal branding, business decisions, and even relationships.  Katy shares her journey from running Social Chain to working with Gary Neville’s Relentless Media, and how a “lightbulb moment” about her values...

Welcome to Unfiltered Influence , where we pull back the curtain on the influencer and personal brand industry—no fluff, no gatekeeping, just real insights and strategies to help you grow.  In this first episode, I’m joined by Rosie and Meg to introduce the team, share why we launched this podcast, and give you a sneak peek at what’s coming. We’ll be breaking down major industry moments, the...

Imposter syndrome, personal brand building, and the realities of leadership - this episode has it all. Charlie sits down with Katy Leeson, former Managing Director of Steven Bartlett’s Social Chain, to talk about her journey from navigating a male-dominated industry to leading a company of 130 people. Katy shares how imposter syndrome almost held her back, the unexpected moment that pushed her to...

Welcome to Unfiltered Influence —the no-BS podcast for influencers, creators, and thought leaders who are ready to turn their personal brand into a thriving business. Hosted by Charlie, founder of OAC and a seasoned expert in influencer marketing, this show lifts the lid on an industry that’s often felt like a closed book. Each episode brings honest conversations, myth-busting insights, and expert...