#TWIMshow - This Week in Marketing

1. Instagram Experiments with Alternate Reaction Options for Stories 2. Countless of Advertisers Encounter Problems with Facebook Ads This Week 3. Facebook Shares Ad Copy Tips to Maximize Your Performance https://www.facebook.com/business/news/five-tips-to-increase-brand-awareness/ 4.YouTube Adds 3 New Tools for Users to Fix Copyright Issues: Adjustable Endpoints of Video  Add/Modify Your Video’s...

1. Twitter Q3 Earnings Report Increase in Ad Revenue and a Decrease in Growth of Active Users 2. Twitter provides Tips for Enhancing Brand Messaging During the Pandemic 3. Facebook  Q3 Earnings Report 2.54 Billion Daily Active Users and $3.71 Billion in Total Revenue from All of Its Apps. Offers Advice to Businesses on How to Leverage Changing Consumer Behavior during The COVID-19 Pandemic Provide...

1. Instagram plans to crack down on rule-breaking influencers & introduces new options including IGTV Ads 2. Facebook cracks down on Fake Engagement Peddlers  3. Shopping, Payments, and Customer Service on WhatsApp 4. TikTok starts to label misleading content & will notify users when videos are taken down 5. Pakistan unbans TikTok & 9 TikTokers with Amazing Educational Content 6. Updat...

Google is testing a feature that will let users filter their search results by pages and sites Google is working on a new feature that will let users filter their search results by pages and sites that have the same keywords and it comes with a Filter Box. Google Ads announced that it is expanding its DDA tools for YouTube advertisers YouTube advertisers will be able to use the ‘Conversion Lift’ m...

Facebook is working on adding an Inclusion List for Stories Facebook is working on a feature where you can add what they call an “inclusion list” which allows you to add specific people and choose to share stories privately with them. Facebook is introducing an official community manager certification program with free online courses If you are a social media manager or community manager, you can...

Google Shopping Listings is expanding its free display options to businesses in other parts of the globe As part of Google's expanded assistance push, its free display options are now expanded to businesses in Europe, the Middle East, and Africa. For more info, click here: https://blog.google/around-the-globe/google-europe/powering-economic-recovery-through-retail/ Facebook is removing its 28-day...

How to get a verified Twitter account Twitter is creating a way for users to request verification directly, without having to go through multiple tedious steps and it starts with the user filling out their profile completely.  Facebook has updated its rights management platform giving creators more control over their images and usage Facebook announced an expansion of its Rights Manager tool, whic...

Latest on TikTok: Ban, Win & Delays Oracle has been chosen as the “trusted tech partner” of Bytedance. The company was chosen for its 40-year track record providing secure, highly performant technology solutions and the deal is likely not to be structured as an outright sale. TikTok received one week of extension from U.S Commerce Dept  and the ban will go into effect on Sept 27, 2020 instead...

TikTok creators express disappointment over Creator Fund distribution TikTok is again under the line of fire, but this time, the creators are showing their disappointment over the funds being distributed by the Creator Fund within a month of its creation. Reviewing back to school trends report published by Twitter Twitter shared a list of some of the key, emerging back to school trends and the opp...

TikTok announced a new, free education session for brands seeking to use its AR tools to build campaigns TikTok invites brands to attend their first TikTok Branded Effect Webinar on how brands can leverage augmented reality to engage with the TikTok community through head-turning, campaign-boosting Branded Effects. For more information, check out this link: https://tiktokmasterclassbrandedeffect.s...

Facebook released a statement about the major impacts of the iOS 14 Update to Audience Network Effectiveness  Facebook shared that they will not be collecting the identifier for advertisers (IDFA) on through their apps on iOS 14 devices because of Apple’s iOS 14 changes. This means that it will impact publishers’ ability to monetize through Audience Network on iOS 14. https://www.facebook.com/audi...

Facebook published a new set of reports on the 5 Global Shifts Shaping the Future Now To support marketers in bridging the uncertainties of today with the possibilities of tomorrow, Facebook analyzed  their data, commissioned surveys and third-party research. They  looked at the acceleration of existing trends alongside the emergence of new ones. And the’ve identified five global macro-shifts shap...

Facebook launches paid online events As of August 14, 2020, businesses (in US and 19 other countries) can now monetize online events on Facebook. Facebook adds new Page Follow settings to control which updates you see Facebook users can now follow either all updates from the Page, or a selection of: Posts - Highlights, all updates or none Videos - Highlights, all or none Live Videos - All or none...

Facebook Accelerator Program Facebook announced the launch of two new Accelerator programs - Facebook Accelerator: Connectivity & Facebook Accelerator: Commerce. These 12-week programs will take on a new format and will be completely virtual sprints with a focus on product themes and exploration of collaborative partnerships to provide even more value for startups. To learn more, visit this li...

Facebook Adds 100 Million More Users, Reports 11% Revenue Growth Amid COVID-19 Facebook has reported steady growth in its latest earnings report, with the platform now exceeding 3 billion users worldwide across its 'family of apps'. https://s21.q4cdn.com/399680738/files/doc_financials/2020/q2/Q2-2020-FB-Earnings-Presentation.pdf Facebook Offers Money to Reel In TikTok Creators Facebook’s Instagram...

Pinterest Releases New Data on Rising Search Trends Amid COVID-19 Pinterest shows how millions globally are restructuring their lives with wellbeing practices and an optimistic outlook amid COVID13. Read more here: https://newsroom.pinterest.com/en/post/new-priorities-pinterest-insights Snapchat Adds 9 Million More Daily Active Users in Q2, Reports 17% Increase in Revenue Snapchat has reported its...

Facebook Rolls Out Screen-Sharing in the Messenger App Facebook is expanding the availability of Messenger’s screen sharing feature in video calls and Messenger Rooms to their mobile apps.  https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/ Instagram launches its redesigned Shop, now powered by Facebook Pay Instagram proceeds with its plans to pro...

TikTok for business launches new solutions to help small businesses connect and grow with the TikTok community The TikTok For Business Ads Manager features Creative tools, Flexible budgeting, Performance targeting, and business accounts that will provide additional tools customized to businesses' needs. TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad...

Snapchat launches new 'try-on' campaign with Gucci for its Shoppable AR feature Snapchat’s latest update is on the new “Shoppable AR” technology and this week, they have launched a “try-on” campaign created in collaboration with Gucci shoes. Basically, you will now get to use Snapchat filters to try on and buy Gucci sneakers virtually Pinterest Reports Significant Increases in Christmas Searches a...

Instagram enables New advertisers to create ads without linking their accounts to a Facebook Page For the longest time, Instagram users have always been required to connect their profile to Facebook Ad Manager but now, new users can finally create Instagram ads without doing so. Instagram has launched an updated listing of eligibility requirements for its shopping tools More businesses and individ...

Facebook Provides New Overview of How its Ad System Works Facebook published a new overview of how its ad system works as part of their "Good Questions, Real Answers" series. In the series, they highlighted its two key factors to determine which ads to show users. Check out the link to the episode of ‘Good Questions, Real Answers: How Does Facebook Use Machine Learning to Deliver Ads?” here: https...

10. LinkedIn published a new guide on 'Content Marketing in Times of Uncertainty' filled with advice from industry heavy-weights and business to business marketers and experts. Download the guide here: shorturl.at/hiJO1 9. Twitter is working on new ways for you to respond to a tweet with an emoji.  8. ByteDance, the developer of TikTok, is adding restrictions that will stop Chinese-based staff fro...

10. Facebook's Photo and Video Transfer Tool is Now Available in All Regions You can now copy your Facebook photos and videos over to Google Photos is now available in all regions. This is Facebook’s first step in its new data portability approach, which will eventually provide users with more control over all of their Facebook data. You can access this option in the Facebook settings within your...

This Week in Marketing Show notes Here’s a quick rundown of this week’s updates.     1. Facebook will start verifying the identities of accounts that keep going viral to ensure that users are getting authentic posts and not bots. This means that all accounts that exhibit “inauthentic behavior” or those who continuously go viral in the US will need to provide identification and if the ID does not m...

Here’s a quick rundown of this week’s updates. 1. Facebook has Announced 'Shops' for Facebook and Instagram where businesses can easily create an online store on both platforms for free. There will also be new features across both apps like Instagram Shop which has live shopping features and loyalty programs to improve the customer experience as they shop. 2. Facebook began running a test of skipp...