#TWIMshow - This Week in Marketing

1. Facebook Updates Measurement Process for Ads Reach - Facebook has announced that it will begin counting people who’ve not connected their Facebook and Instagram accounts in its Accounts Center as separate entities for ad purposes – i.e. if your accounts are not connected, Facebook will now assume that your Facebook and Instagram profiles are two different people. Facebook’s Accounts Center, whi...

1. Microsoft Advertising Sunsetting ETAs Too & Auto-Generate Remarketing List - Following Google Ads footsteps, Microsoft Advertising announced that beginning June 30, 2022, responsive search ads (RSAs) will be the only search ad type that can be created or edited in standard search campaigns. introducing a new product that can automatically generate remarketing lists for advertisers. The thre...

1. Businesses on Instagram Can Boost Posts to Message Them on WhatsApp - Instagram has announced that all businesses can now connect their WhatsApp business account to Instagram to facilitate new connection opportunities in the app. By connecting your WhatsApp business account, you’ll be able to add a new WhatsApp connection tab to your Instagram business profile, providing another way for people...

1. TikTok Shared Holiday Marketing Guide to Assist with Strategic Planning - This week, TikTok has published part one of its 2021 Holiday Marketing guide , which outlines some key usage stats, important shopping dates to note, and even provides a calendar overview for planning your outreach. TikTok will provide more tips next week – you can check out the full overview here , or the infographic sum...

1. LinkedIn Rolls Out Articles, Live Events for Pages & Creator Accelerator Program - LinkedIn users have long been able to publish longer content from their personal accounts. Company pages, on the other hand, have been restricted by an arbitrary character count. LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being re...

1. LinkedIn Page Now Has Competitor Analytics - From now LinkedIn Pages will have a new “competitors” option in the pages analytics section. Page admins  will now be able to compare their page with their competitors’ pages. The comparison will be on the basis of the following: Total number of followers the company has on their page, Number of new followers that have followed them recently, the eng...

1. LinkedIn Removing Stories on September 30 - First, it was Twitter's to abandon its social stories project 'Fleets' last month, and now LinkedIn is now also moving away from its LinkedIn Stories experiment . Does that mean that people have had enough of the Stories format in general? Likely not. Instagram Stories remains hugely popular, and Stories on Snapchat still appear to be gaining traction...

1. Ads in Instagram Shop Tab Roll Out Globally - After testing them out over the last few weeks, Instagram is now rolling out its new promoted products option within the Shop tab to all merchants in the app. Brands with product listings in the app will now be able to promote them on the Shop tab, with a 'Sponsored' disclaimer marking the paid posts. Clicking on a sponsored product will take users...

1. LinkedIn Publishes New Guide to Effective Brand Building on the Platform - LinkedIn has published another new guide on the value of brand-building on the platform, and establishing connection with your target buyers through a more all-encompassing promotional and outreach process. The 33-page guide is the latest in a series of marketing overviews from the platform, which also published a simila...

1. Instagram Rolls Out Limits Feature to Prevent Abuse - Instagram announces 3  new features to help protect people from abuse : The ability for people to limit comments and DM requests during spikes of increased attention Stronger warnings when people try to post potentially offensive comments The global rollout of our Hidden Words feature, which allows people to filter abusive DM requests  2. Fa...

1. Instagram Adds New Way for Businesses to Discover Inspiration - Instagram is looking to help brands improve their posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration. The new element has been added to Instagram's Professional Dashboard, which it launched back in January, an...

1. Facebook Launches 'Campaign Ideas Generator' to Help US with Our Promotional Efforts - Facebook has launched a new Campaign Ideas Generator mini-site, which aims to help spark inspiration for our promotional approaches through various insights, templates and recommendations, specific to seasonal events and business types.  As explained by Facebook: "The Campaign Ideas Generator provides campaig...

1. Twitter Earnings Highlights- First off, on users - Twitter's Monetizable Daily Active User (mDAU) count is now up to 206M, an increase of 11% YoY, and an additional 7 million on its Q1 figure. In terms of revenue, Twitter posted a strong result of $1.19 billion in Q2, a 74% increase YoY. As per Twitter : “Total international revenue was $537 million, an increase of 69%, or 64% on a constant cur...

1. Facebook Announces $1 Billion Funding for Content Creators - Facebook has launched its latest offensive in the escalating digital creator war, with the announcement that it will invest more than $1 billion in programs for creators over the next 18 months, with a prime focus on providing more ways for creators to earn money for the content that they share on Facebook and Instagram. 2. Facebook P...

1. YouTube’s “New To You” Feature Will Help Viewers Discover New Content - YouTube's rolling out a new feature called ' New to You ', which is designed to help users discover content from channels that they've not previously viewed, but are aligned with their interests based on past viewing behavior. The option is primarily focused on maximizing viewer engagement, but it may also help creators rea...

1. Facebook Releases Bulletin - A Platform for Independent Writers - Bulletin is a fusion of substack, facebook and clubhouse. As of now Facebook have made the platform available only in the US, moreover only people with a big audience on Facebook will be able to start a meeting on 'Bulletin'. Facebook says that this is also an initiative towards making audiences feel more connected creators and g...

1. Facebook Launches Live Audio Rooms - Live Audio Rooms is way to host an audio event on Facebook, like a live radio show with an audience. The feel of the Live Audio Room is like a live event attended by an audience with interactive elements included like hand raising and the ability to be invited to speak or ask questions at the live event. The creators of the live events will be able to create...

1. Instagram Launches Reels Ads - If you have been following our #TWIMshow, you know that I had predicted that Reels Ads will be coming on the day we covered IG Reels. Then they tested Reels Ads in select countries. Well IG Reels Ads are available globally as of June 16, 2021.  According to IG, “ Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage w...

1. TikTok is Accepting Applications for Next Cohort of Support Black Businesses -  On June 7th, TikTok announced that they are accepting a the next cohort of Support Black Businesses! In partnership with Vimeo, Support Black Businesses aims to give Black small business owners critical skills and resources to help them not only rebuild, but grow stronger. The second round of Support Black Businesse...

1. Meet Twitter Blue - Twitter’s First-Ever Subscription Offering - Twitter on 3rd June 21, officially launched its first-ever subscription service, Twitter Blue, initially in Australia and Canada. The subscription will allow Twitter users to access premium features, including tools to organize bookmarks, read threads in a clutter-free format and take advantage of an “Undo Tweet” feature — which i...

1. Instagram Adds Engagement Insights for Reels and Instagram Live Broadcasts - Based on feedback from creators and businesses, Instagram has launched insights for Reels and Live on May 24, 2021. For Reels, they will be showing new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Live, they will be showing Accounts Reached, Peak Concurrent Viewers, Comments, and S...

1. Updates From Snapchat’s Partner Summit - Snapchat has shared that they reached 280M daily users and over 500M monthly active users globally. Other features they have announced include Creator Marketplace, where businesses will be able to find and partner with Snap creators, and Public Profiles, which will help users get discovered organically, engage with customers, build a following, sell prod...

1. Apple’s Paid Ads Business Expansion (0:37) - Apple didn’t want to comment on their employment of Antonio Garcia Martinez, however, it looks like they are planning big steps in the advertising industry, just in time with the App Tracking Transparency (ATT) introduction. Back in 2016, Apple had its own advertising platform, called iAd, but that was considered unsuccessful.  2. TikTok Coins, New F...

1. Pinterest Expands Its Advertisement To Mexico (0:39) - Paid promotions are now possible in Mexico via Pin. The platform is seeing increased engagement in Mexico, in terms of search activity which rose by 93% year-over-year throughout 2020. At the same time, Pinterest continues to expand its ad tools outside of the US, with Argentina, Colombia and Chile being next in line.   2. New Sound And Log...

1. Microsoft, YouTube and Google Announce Their Advertising Revenue Figures -  Google leads with a 32% increase in ad revenue, compared to Microsoft and their 17% increase in ad revenue. Meanwhile, YouTube is also growing with a 49% jump in ad revenue, followed by a 86% increase in daily views of YouTube Shorts.  2. LinkedIn’s Continued Growth Reaches 25% Revenue Increase - Since Microsoft acquire...