#TWIMshow - This Week in Marketing

1. Twitter Leans Into Video With 2 New Features - Twitter is leaning into emerging video consumption trends and with these two new updates – I guess to get people spending more time in the app.  Immersive viewing and easy discovery - This new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is in full-screen mode, users can scroll up to brows...

1. Twitter Shares How Its Recommendation Engine Work - Twitter is experimenting with new ways to recommend content in user feeds, in order to show you more of what you might like, and ideally, keep you active in the app for longer. Twitter has provided a new overview of how it adds recommended tweets into user feeds, while it’s also launched a new experiment to give users more control over such. P...

1. Recommendations In Google Analytics - Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property’s history, settings, and trends across Analytics. The recommendations appear in the Insights and Recommendations section of the homepage, as well as throughout Analytics wherever they’re relevant. Going forward, you should check you Google...

1. Meta Lists 4 Ranking Signals For Video On Facebook - In a blog post , Meta has shared four top signals its algorithm uses to determine which videos receive wide distribution on Facebook.  Originality - “ Facebook’s video ecosystem values original content and encourages intentional and loyal consumption. We want videos on our platform to be authentic, enduring, and entertaining, which can turn c...

1. Quick Updates - Meta Provides New Insights Into How its Video Distribution Algorithms Work Meta Invites Applications for the Third Phase of its ‘Community Accelerator’ Program Instagram Best Practices For Recommended Content Twitter Shares New Insight into the Value of Utilizing Ad Format Combinations in Your Tweet Marketing Google Updates Privacy Threshold For Analytics Search Queries Report D...

1. LinkedIn Is Updating Post Search Algorithm - LinkedIn has announced that they are updating the search architecture for posts, which will lead to faster and more relevant results. LinkedIn Post search uses an intermediate language called Interest Query Language (IQL) to translate a user query into index-specific queries used to serve search results. They now have a new user interface that allows...

1. Snapchat+ Reaches 1 Million Subscribers & Adds New Features - Snapchat+ launch was covered in Episode#115. And now it seems that in 6-weeks, Snapchat+ has crossed 1 Million subscribers. FYI: Snapchat+ is a premium membership tier available for $3.99 per month that grants access to exclusive features. At launch time, it had the following features: A Snapchat+ badge. “Ghost trails,” which is...

1. Wix Site Inspection Tool Integrates Google Search Console - Knowing whether your pages have been crawled (discovered by Google) or indexed (stored in Google’s index), or whether your structured data markup is valid, for example, can help you fine-tune your online presence and make large leaps in search visibility.  Google has always provided this information via Search Console, its platform for...

1. LinkedIn Launches ‘LinkedIn Collective’ For B2B Marketers - LinkedIn has launched LinkedIn Collective , a community designed for and by B2B marketers to inspire excellence and success for all of us. Per LinkedIn: “ The Collective will offer groundbreaking thought leadership and content resources informed by LinkedIn data and insights, our team of experts, and leaders across the B2B marketing in...

1. Shopify Lays Off 10% Of Workforce - Tobias Lütke, the founder of Shopify, announced that it is letting go of ten percent of its workforce. He blamed himself for misjudging trends, resulting in too many employees. What was anticipated at Shopify was that the rapid Covid-era increase in E-commerce shopping would continue as a trend, hastening a greater adoption of online shopping. Unfortunately,...

1. LinkedIn Business Manager is Now In Public Beta - The LinkedIn Business Manager was announced in June and finally the public beta was announced this week. Unlike invite-only betas, our public beta is open to all marketers who want to use Business Manager. The new business manager dashboard allows advertisers who manage multiple ad accounts to grant access to ad accounts and pages, create and ed...

1. Removing Unwanted Mentions In Twitter - With the help of a brand-new feature called unmentioning, Twitter now lets users remove their own tags from messages. Unmentioning enables individuals to disengage from a conversation they do not wish to be a part of. It's an improvement over muting a conversation because it takes away the reference to the specified person's account and stops others from...

1. TikTok Launches Free Marketing Education Series For SMBs - TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximizing their success on the platform.  Called ‘Follow Me’, the new, free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing approach. The six-week, email-based series will pr...

1. Snapchat Launches ‘Snapchat+’ Subscription Program - Snapchat has officially launched its new Snapchat+ subscription service which will initially be made available to users in the US, Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates.  “ Today we’re launching Snapchat+, a collection of exclusive, experimental, and pre-release features available...

1. Shopify Announces Audience During Their Semi-Annual Showcase - Shopify Editions is Shopify's new semi-annual showcase demonstrating the speed and breadth of innovation at Shopify to bring merchants into the future. Per Shopify, they are powering a radically different model of commerce: Connect to Consumer (C2C). To help merchants embrace C2C, they unveiled an entirely new B2B offering, launchin...

1. TikTok To Show Who Viewed Your Post - In addition to the “Profile View”, TikTok is now working on a new feature that will allow users to see who viewed their posts. This is another set of data you can use to identify your most engaged followers. The trade-off is that your followers will be able to see when you view their posts too. If you’re not comfortable with that, you can opt-out of post vi...

1. Digital Avatars Now Available In TikTok - TikTok’s Avatars, now available via the ‘Effects’ panel in the camera view, enable users to create their own custom character depictions for use across the app. Per Tiktok: “Choose from an array of hairstyles, accessories, piercings and makeup, to create a TikTok Avatar that reflects your personal look and style. After your Avatar is ready, you can star...

1. Instagram New Features - Amber Alert And More - Instagram rolled out new features this week. First, they are adding a new AMBER Alerts feature to distribute important information about missing people in the app, and share timely, critical updates to help address child abductions and related situations. Users can respond to an alert if they have any info, while they can also share the alert with...

1. Post To TikTok From Your Favorite Social Media Management Tools - TikTok's Marketing Partners Program has expanded to include a new set of social media management tools that will allow you to organize, schedule, and, yes, publish content to TikTok from your preferred platform. Per TikTok : “Today, we are excited to introduce the TikTok Marketing Partners Program’s inaugural group of badged part...

1. Meta Announces ‘Recurring Notifications’ for Business Messaging - Meta introduced 'Recurring Notifications' on its Messenger Platform this week at its first-ever 'Conversations' messaging conference, allowing businesses to send 'proactive, automated messages to users who have opted in to receive them.' Businesses will be able to send sales notifications, updates, newsletters, and pretty much an...

1. TikTok Introduces A New Interactive Market Insights Tool - TikTok has released a new insights tool that allows you to discover critical data points on your target market/s using a variety of filters. The new site, which you can find here , has a number of filters to help you narrow down your target demographic and learn more about specific topics.  For example, if you wanted to know what the ma...

1. Pinterest Launches New ‘TV Studio’ App -  Pinterest continues to expand its video capabilities, discreetly releasing the 'Pinterest TV Studio' app on both the Apple and Google Play stores earlier this week, albeit it is now only available to a limited number of users. With multiple camera capability, greater editing tools, and more, this program is meant to help live-stream creators improve the...

1. LinkedIn Introduces Features To Drive Up Engagement - LinkedIn has added a showcase link to your profile, as well as new group post statistics and newsletter display settings. To begin, you can now add a website link to the showcase link, which will be displayed underneath your user name and description. In addition, LinkedIn has launched new group post analytics, allowing users to see engageme...

1.  Web.com Launches eCommerce Platform -  Web.com has released a new eCommerce platform that combines a simple drag-and-drop interface with advanced SEO and eCommerce automation. The Web.com eCommerce platform enables SMBs to compete online with the same level of automation as larger companies while maintaining the agility of a smaller company. The new platform is an end-to-end eCommerce manageme...

1. TikTok Launches ‘Effect House’ AR Creation Platform - Creative effects are part of what makes it, so fun to create on TikTok. Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats. Thanks to the ‘Effect House’...