Turning Base

In Episode 8 of Turning Base, Brandon and Bryan Redeker sit down with private aviation advisor, and co-founder of Palm Beach Jets, Alex Kowtun. Alex outlines why sophisticated clients, family offices, and flight departments are rejecting transactional brokers and shifting toward client-side advisory models. Discover the "Stockbroker vs. Family Office" analogy and learn why elite traveler...

In Episode 7 of Turning Base, Brandon and Bryan Redeker dive deep into your company's customer and prospect database to expose the massive difference between renting an audience and owning your digital dirt. We break down why relying entirely on tech platforms like LinkedIn, Facebook, or Instagram places your FBO or flight school at the mercy of shifting big tech algorithms.  We look back at o...

Episode 6 is a special interview with Jennifer Bares from Grand Haven Memorial Airpark (3GM) and Vice Chairman of the Grand Haven Aviation Association.  We talk about the history of the airport, community events like Dawn Patrol and Trunk or Treat, the economic impact of general aviation, and why community support is critical to the future of local airports. Jennifer also shares stories about the...

How do you know what kind of budget you should actually put toward your airport's digital infrastructure? In Episode 5 of Turning Base, Brandon and Bryan Redeker crack open the budgeting "black box" to reveal the exact math behind general aviation growth. We strip away the mystery and break down the 5% to 12% revenue model, showing you exactly how to align your budget with your opera...

What exactly are you supposed to be building when it comes to your marketing infrastructure? 🛩️In Episode 4 of Turning Base, Brandon and Bryan Redeker pull back to 10,000 feet to rescue owners from the absolute chaos of disjointed marketing tools. We strip away the noise and break down the complete Aviation Growth System into three mandatory, non-negotiable operational disciplines: Leads, Follow-U...

Why is the marketing budget always the first thing an FBO, MRO, or charter operator cuts when times get tight? In Episode 3 of Turning Base, Brandon and Bryan Redeker break down the ultimate mindset shift for general aviation leaders: why you need to stop treating your marketing like a variable electric bill, and start looking at it like a permanent, revenue-generating asset—just like a physical h...

In Episode 2 of Turning Base, we talk about the “Clarity Tax” and how airports, FBOs, and aviation businesses lose opportunities simply because people can’t quickly figure out who they are, what they do, or why they should stop there instead of somewhere else. When pilots are planning a trip, picking a fuel stop, or deciding where to land, those decisions are usually happening long before the airp...

Turning Base is an aviation business and marketing podcast focused on helping FBOs, MROs, charter operators, flight schools, and aviation businesses grow through better communication, stronger systems, and real-world marketing insights. Hosted by brothers Brandon and Bryan Redeker, the show blends aviation culture, business strategy, marketing, industry news, leadership, and personal experience fr...