Transatlantic Titans

Going solo in the USA is a major risk. To successfully scale, European businesses need a culturally embedded, localized support system. This deep dive about chapter 5 of Mastering Market Entry: USA, highlights how to build a team that shields your business from operational pitfalls. ____________________ 00:00 - Introduction: The $2 million European manufacturing mistake 02:00 - The importance of f...

Is the American Dream still the ultimate goal for European businesses, or is it a "Wild West" of hidden risks? In Episode 7 of Transatlantic Titans, we sit down with Erin McKelvey to discuss the brutal reality of cracking the US market. From navigating massive cultural shifts to leveraging economic incentives in Texas, Erin shares the blueprint for European companies looking to scale across the po...

Is there a "perfect" moment to take your business across the Atlantic? In this deep dive about chapter 4 of Mastering Market Entry: USA, we debunk the myth of the "seamless entry" and look at the cold, hard mechanics of timing. Arriving in the U.S. too early can burn your capital; arriving too late can cost you your intellectual property. We break down how to read environmental signals and build a...

Are you paralyzed by the fear of U.S. litigation or confused by the American approach to bankruptcy? This conversation about Chapter 3 of Mastering Market Entry: USA delves into the psychological, cultural, and financial roadblocks that European businesses face when entering the U.S. market. We explore the fear of litigation and why the U.S. legal system isn't just a hurdle—it’s an arena where you...

Why is European capital fleeing to the U.S. at record speeds? It isn't just about the money—it's about where that money feels "welcome." In this conversation about Chapter 2 of Mastering Market Entry: USA, we explore the massive migration of wealth from Europe to the United States. While Europe grapples with energy crises and bureaucratic hurdles, the U.S. is rolling out the red carpet for foreign...

Is your monumental success in Europe actually holding you back from winning in the United States? In this conversation about Chapter 1 of Manny Schoenhuber's book, we explore the "The Trap of Monumental Success." Many European firms fall in love with their own status quo, only to realize too late that the American market moves at a different speed and rewards a different set of values. From the "A...

The "American Dream" isn't just for individuals anymore—it has become a survival guide for international corporations. Manny Schoenhuber's book, Mastering Market Entry: USA - The European's Guide to Making It BIG in America , provides a unique perspective on the economic realities of Europe and the US, highlighting the push and pull factors that drive transatlantic migration. We move beyond the cl...

Is your European business ready to scale in the United States, or are you held back by the complexities of the American market? This conversation breaks down the essential strategies from Manny Schoenhuber's book, Mastering Market Entry: USA - The European's Guide to Making It BIG in America . Moving beyond the surface-level advice, the book provides a deep dive into the legal, financial, and cult...

How do you go from a single-parent household in Istanbul to building a global brand in the United States? Onur Pekpazar, President of OMAC USA, reveals the raw truth about cultural adaptation, the American market, and the resilience required to win. In Episode 6 of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Onur Pekpazar to deconstruct his journey of building OMAC USA. Onur doesn'...

Many European companies underestimate how differently the US market operates—and that's a costly mistake. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Greif-Velox CEO Sebastian Pohl shares how building a dedicated US management team and local operations can be the key to long-term success. Discover why the biggest driver of growth is not just selling more, but truly understanding customer needs, adapt...

Many Dutch and other European companies think "big" but fail because they don't do their homework. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Spack International CEO Koen Zuyderwijk breaks down the exact blueprint for successful U.S. expansion—and the common mistakes that sink even the best brands. Episode Highlights: ✅ Market Entry Homework: Why preparation is 90% of the battle. ✅ Dutch vs. Ameri...

Expanding your business into the United States is a milestone for any European company, but navigating the American banking system can be a complex—and often expensive—challenge. Join host Manny Schoenhuber for an in-depth conversation with Aryan Dokht, Senior Vice President at Comerica Bank. In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, we dive into commercial lending, international market trends, and...

How do you transition from a 20-year career as a professional skier to mastering the high-stakes world of U.S. real estate? In this episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, host Manny Schoenhuber sits down with Sven Kueenle, Founder & CEO of Rockfish Capital, to break down the mindset and strategies required for European leaders to win in the American market. Whether you're an entrepreneur, investor,...

Establishing a presence in the American market requires more than just capital—it requires trust. In this inaugural episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Daniel Dittmar, CEO & President of HEYCO Werk USA Inc., shares his blueprint for navigating the complexities of US manufacturing. From site selection and greenfield projects to the cultural nuances of American leadership, Daniel provides actionabl...

Ready to scale your European business in the United States? 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦 is the essential resource for European business leaders, entrepreneurs, and professionals entering the U.S. market for the first time or growing their existing U.S. business operations – but aren’t quite sure where to start or how to navigate the complexities of the American market. Join host Manny Schoenhuber and his...