Touch Point Podcast

Rural hospital technology gaps: Chris Boyer and Reed Smith with Allen Cooper of Ancilla Ventures on EHR hosting, interoperability and staying independent.

AI in healthcare market research: Chris Boyer and Reed Smith with Rob Klein and Eva Gott on synthetic respondents, digital twins and the research doom loop.

Health system marketing beyond promotion: Chris Boyer and Reed Smith on Medicaid coverage changes, community benefit and Chris Bevolo's ServingOverSelling.

AI in healthcare communications is taking the work that built judgment. Chris Boyer and Reed Smith ask how new and veteran marketers keep learning.

Gartner now predicts AI service cuts get rehired. Chris Boyer, Reed Smith and Amy Brown of Authenticx on AI voice agents in the healthcare access center.

AI browsers click reject all on your cookie banner. Chris Boyer and Reed Smith on healthcare consent, agent traffic and who writes the rules. Featuring Jessica Holton from OursPrivacy.

Patient access and the disposition code. Chris Boyer and Reed Smith on why reminders fail, plus Jessica Walker on a list of patients marked unreachable.

By 2040, 14 million older adults face unmet care needs. Chris Boyer and Reed Smith on the caregiver persona healthcare wrote a decade too early, and the fix.

Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.

Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.

Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.

Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.

Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.

Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.

Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a merger's value gets built and how AI fits integration.

ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.

Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.

Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.

How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.

Provider directories are wrong about half the time. Chris Boyer and Reed Smith on ghost networks, and why a plain workflow beat AI at fixing them.

Patient friction is data. Chris Boyer and Reed Smith read inconvenience as a signal of what patients value and what healthcare leaders actually commit to.

Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.

Bridget Duffy, MD explains how AI can ease clinician burnout and bring humanity back to healthcare, from triage to how patients receive hard news.

Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running right now score 5 or 6 of 6. touchpoint.health

Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.