Erik Ulven
Tone Shift Podcast
Tone Shift is a raw, no-fluff podcast for guitarists who know there’s more to their playing—and their instrument—than factory settings and industry hype. Hosted by guitar designer and luthier Erik Ulven, each episode digs into the truth behind tone, identity, and originality, helping you wake up to what your guitar really can (and should) be. Through personal stories, hard questions, and insights from working on thousands of guitars, Erik guides you to break past the limits of mass-manufactured instruments and uncover your own sacred tone. This isn’t just about better setups or gear tweaks—it
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Are You Practicing Enough to Play Like Your Heroes? 26.08.2025 5:26
Think your heroes became great overnight? Here’s how much time they actually put in — and what that means for your own playing goals.
Are Classic Guitars Killing Innovation? 19.08.2025 7:29
Can you be truly original if you’re still playing the same guitars from 70 years ago? I explore how tradition might be holding guitarists back.
If Tonewood Matters, Why Is It Buried In Paint? 12.08.2025 8:05
If tonewood matters, why are so many guitars buried under thick paint and clear coat? Let’s talk about what’s killing your guitar’s natural character.
Is Your Guitar Really Identical to the Next One? 05.08.2025 15:43
Are guitar companies really making identical instruments? I break down why “exact replica” claims don’t hold up — and what you should look for instead.
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