This Might Be Nothing

When Hurricane Helene hit the upstate in 2024, Duke Energy texted updates like a concerned ex. Spectrum went radio silent. Guess which one people brought meals to. Join Christopher Cecil and Allison Langford as they dig into the gap between what a brand knows and what its customers actually hear, and why the brands that close it tend to come out ahead. Also featuring: HIPAA forms nobody explains,...

Admit it: we're all hypocrites. We live in the most consumer society ever assembled while actively despising the thing designed to help us consume. So what's actually going on? Christopher Cecil and Will Rothschild spiral into what we lost when brands traded storytelling for click metrics, and it's highly unlikely an algorithm will ever write a "Be Like Mike" moment. Also featuring: the Rolex play...

Brands are getting really good at reducing friction. Everything is faster and more effortless. But what if it’s getting a little too good? In this episode, Christopher Cecil and Shelby Argo discuss what happens when brands accidentally optimize the life out of the experience. From Starbucks feeling like a vending machine to hotels that feel more like self-service kiosks, they unpack the rise of “f...

A highly polished brand used to mean something. Now any brand can look flawless in just minutes...even the fake ones selling mystery vitamins from a storage unit. AI has officially handed everyone the same shiny aesthetic, which means the visual arms race is over...and nobody won. Join Christopher Cecil and Morgan Albrecht as they go full spiral on the death of differentiation, why websites have a...

In this episode, SLANT's Christopher Cecil and Allison Langford spiral (as usual) into a painfully real question: why does everything suck now? From lifeless Starbucks buildings to the tragic fall of a once-glorious salad, this episode unpacks the slow erosion of brand value, culture, and care. They break down three types of brand decay (passive, active, and internal rot), rail against enshittific...

In this episode of This Might Be Nothing, SLANT’s Christopher Cecil and Will Rothschild mourn the slow, quiet death of "special." From childhood Nutella smuggling operations to Whataburger betrayal and Rolex gatekeeping, they unpack what happens when brands go from rare to everywhere and why ubiquity might be the fastest way to lose customer loyalty. Also featuring: a Mercedes eulogy, nostalgia-in...

Join SLANT creative director Christopher Cecil and Lead Strategist Will Rothschild as they spiral through emotional marketing, cold jargon, and the eternal war against Corporate Beige™. Along the way: a dig at Batteries Plus, romanticizing unicorns, comparing SaaS marketing to a hostage situation, and an unreasonably strong case for proper sunglasses storage.