Wimbart
The Wimbart Way
The Wimbart Way is Wimbart’s original podcast series, created to mark the company’s 10th anniversary and document a decade of storytelling in African tech. Hosted by Wimbart Founder and CEO Jessica Hope, the show brings together founders, investors, operators, and media leaders for conversations on the business of storytelling, PR, and narrative building across the African tech ecosystem. Each episode offers an honest, high-level look at how strategic communications can shape outcomes for startups and scaleups, from launch through to growth, crisis, and beyond.
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Iyin "E" Aboyeji | The Blueprint for Unicorn Storytelling, the End of the "Curated Founder" & African Tech Press Is Over Video 11.12.2025 29:28
African tech’s ultimate storyteller breaks down the dark arts behind building the narrative of three unicorns. He argues that the tech press is over, the traditional media business model is broken, and that a "screaming headline" is the only way to align investors, talent, and markets. Iyinoluwa “E” Aboyeji is a Partner at Future Africa and a co-founder of three of Africa’s most significant tech c...
Iyin 'E' Aboyeji : Tech Press Is Over Video 09.12.2025 1:14
Iyin ‘E’ Aboyeji , Partner at Future Africa , doesn't mince his words. He argues that the ecosystem's media platforms have devolved into "press release machines" that fail to hold the attention of modern readers - or plugged-in investors. His advice to founders? Stay off the news cycle. Build your own platform. Don't share a page with scandal. It is a searing critique of the landscape - delivered...
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