The Wealthy Momentum Podcast with Jimmy Nicholas and Dr. Dustin Burleson

Most business owners are spending a fortune renting media and systems they will never own. In this episode, Jimmy Nicholas and Dustin Burleson dig into the difference between owned and rented assets in your business, and why getting this wrong costs you far more than money. It costs you the value of the business itself. In this episode: Why your patient or client list is the actual business, not t...

Most owners have never put a number on the business they have spent their life building. This episode puts one there. Jimmy Nicholas and Dustin Burleson take apart what a business is actually worth, what changes that figure, and what an owner can do about it long before a sale is on the table. Jimmy sold his agency to private equity in 2019, and he walks through the parts nobody warned him about....

This is the finale of a three-part trilogy on finding and freeing the growth already sitting inside a business you own. EP 65 covered what to keep and what to kill. EP 66 covered the hidden money in your market. EP 67 answers the next question: who actually captures it, and what happens when your team, or you, becomes the thing slowing everything down. Dustin and Jimmy soften a hard title into a u...

Your next dollar is not hiding in a new ad campaign. It is hiding inside the business you already built. In this episode, Jimmy Nicholas and Dr. Dustin Burleson pick up where Episode 65 left off. Once you have decided what stays in your business based on principle, the next question is how to make what stays more efficient. The answer: 15 to 30 percent of additional revenue is usually already ther...

Every business has principles that should never move. It also has practices that need to die right now. Most entrepreneurs confuse the two.  They change their values when they should change their methods, or they cling to methods when the market has already moved on. In this episode, Jimmy Nicholas and Dr. Dustin Burleson dig into how to tell the difference, featuring: The Logo Test: go to your we...

Why This Is the Final Episode The Burleson Box solved the problems it was designed to solve The environment it was built for has changed Waiting until something breaks is a losing strategy Decision framework: zero-based thinking “Knowing what you know now, would you start this again?”  The Real Risk Most Businesses Miss Companies that wait until revenue stalls have less than a 10% chance of recove...

Building a great practice requires more than strong clinical skills. It requires leadership that people want to follow. In this encore episode of The Burleson Box, Dustin Burleson sits down with leadership expert and author Sean Barnard to discuss the principles behind intentional retention. Sean shares lessons learned from decades of experience leading large teams across multiple industries and e...

In this episode of The Burleson Box , Dr. Dustin Burleson sits down with Rebecca Hinds, PhD, to explore a topic that affects every practice, every business, and every team: the meeting culture you’ve inherited, and the meeting culture you’re choosing to tolerate. Rebecca opens with one of the most memorable details from her book: dysfunctional meetings were once documented as an intentional sabota...

Most healthcare professionals are trained to sprint. Dental school is a sprint. Medical school is a sprint. Residency is a sprint. Early practice ownership often feels like one long push fueled by adrenaline, discipline, and grit. That approach can work for a while. Eventually, it breaks down. In this episode of The Burleson Box, Dustin Burleson sits down with Travis Frederickson and Dr. Logan Fre...

In this season-finale episode of The Burleson Box, Dustin Burleson is joined by longtime collaborator and digital marketing pioneer Jimmy Nicholas for a wide-ranging conversation on how artificial intelligence is actively reshaping dentistry and orthodontics. Their story goes back more than a decade to the Dan Kennedy GKIC days, a marketer-of-the-year competition, and the early experiments that tu...

Show Notes Guest: Dr. Jeremiah Sturgill — Founder, Sturgill Orthodontics; Co-founder, Go Unicorn Strategy (concierge SEO/SEM for orthodontists). Learn more: https://gounicornstrategy.com Why another company? A veteran ads/SEO partner (ex-HGTV/Discovery; managed ~$50k/day in Google Ads for a private client) audited ortho sites and found pretty but underperforming builds. Early tests drove measurabl...

In this episode of The Burleson Box , Dr. Dustin Burleson sits down with Dr. Jamie Reynolds—orthodontist, entrepreneur, and co-founder of OrthoFi and Orthodontic Partners—to explore how data-driven decisions and innovative financial systems are reshaping orthodontics. Jamie shares his expertise on: How OrthoFi was born out of necessity during tough economic times in Detroit What $5 billion in real...

In this episode of The Burleson Box , Dr. Dustin Burleson sits down with Adam Witty, entrepreneur, publisher, and founder of Advantage Media and Forbes Books, to unpack how authority marketing can transform your practice and your career. Adam shares his expertise on: Why authority—not just advertising—is the ultimate differentiator in crowded markets How publishing a book or creating thought leade...

In this episode of The Burleson Box , Dr. Dustin Burleson sits down with Dr. Kyle Fagala, orthodontist and founder of Neon Canvas, to explore how creativity and strategy intersect in the world of orthodontic marketing and practice growth. Kyle shares his insights on: How digital marketing for orthodontics has evolved and where it’s headed next The difference between “just having a website” and tru...

Scott Hansen joins Dustin Burleson on The Burleson Box to share his journey from growing a family orthodontic practice to building LeadSigma, a CRM and AI platform transforming how dental and orthodontic practices manage new patient leads. Together, they explore what most practices miss when it comes to follow-up, why “boring” tasks like answering the phone matter more than ever, and how smart aut...

What You’ll Learn: Why technology may be increasing workplace isolation, not solving it How EQ is overtaking IQ as the most valuable skill in a tech-driven economy The four essential factors that drive employee engagement Practical strategies for building stronger relationships with remote teams Why work-life integration beats the myth of work-life balance What great leaders do differently to reta...

In this episode, Dustin Burleson sits down with the powerhouse leadership team behind Rock Dental Brands to answer one of the most pressing questions in modern dentistry and orthodontics: How do I avoid choosing the wrong DSO? You’ll hear directly from CEO Kristi Casey, Chief Development Officer Spencer Lunghino, and Co-Founder Dr. Mark Dake as they share a transparent look into the origins, philo...

In this insightful episode, Dr. Burleson is joined by Blake Morgan, customer experience futurist and bestselling author of More is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences . Blake shares powerful lessons from her book and real-world examples from top companies like One Medical and Amazon. Blake emphasizes that great customer experi...

In this episode of The Burleson Box, Dr. Dustin Burleson welcomes Dr. Erinne Kennedy, Assistant Dean for Curriculum and Integrated Learning at Kansas City University College of Dental Medicine. Dr. Kennedy shares her fascinating journey into dentistry, which was heavily influenced by her family of dental professionals and her passion for public health. She recounts the pivotal moment when a mentor...

In this episode of The Burleson Box , we’re joined by Brian McCarthy, founder of Rising Tide Consulting and former CEO of a thriving, multi-location orthodontic practice in Birmingham, Alabama. During his tenure, Brian led the practice to $18 million in annual revenue, building a foundation of success rooted in integrity, long-term decision-making, and a steadfast focus on patient and employee wel...

In this insightful episode, Dustin Burleson interviews Ashley Goodall, author of The Problem with Change and co-author of Nine Lies About Work. They explore the pitfalls of constant organizational change and its negative impact on human performance, uncovering practical strategies to create stability and empower teams. Ashley draws from decades of experience at Cisco and Deloitte to offer a fresh...

In this episode of The Burleson Box , Dustin Burleson speaks with Steve Anderson about his book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. Listeners will discover key principles and lessons from Amazon founder Jeff Bezos's annual shareholder letters, breaking down Amazon’s journey to becoming one of the world’s most valuable companies. The book identifies Bezos's strategie...

In this episode of The Burleson Box , Dustin Burleson sits down with Francesca Sipma, a breathwork coach, entrepreneur, and creator of Hypno Breathwork. Francesca shares her journey from the corporate world to becoming a leading figure in breathwork, detailing how it has helped her and countless others unlock their full potential. Her new book, Unblock Your Purpose , dives into healing past trauma...

In this episode of The Burleson Box , we sit down with Dr. Ben Fishbein, a powerhouse in the orthodontic world, founder of Fishbein Orthodontics, and the driving force behind Fishbein Fundamentals. With nine offices and a track record of exceptional patient care and practice growth, Dr. Fishbein has transformed the business of orthodontics. We dive deep into his journey, from expanding his practic...

In this episode of The Burleson Box , Dr. Dustin Burleson sits down with Dr. Rooz Khosravi, a trailblazer in digital orthodontics and interdisciplinary treatment planning. Dr. Khosravi shares insights from his years of experience in implementing digital solutions within orthodontic practices, discussing how digital tools such as 3D printing and aligner therapy have revolutionized patient care. He...