The Visual Lounge

Getting content out there fast is more important than ever. You don’t want to keep people waiting for your content, after all. But getting faster at video creation is no easy thing, and the last thing you want is to push out low-quality content just in the name of speed.   In this episode of The Visual Lounge, we hear from Brandon Burtner, the Senior Director of Learning Strategies and S...

With millions of videos at our fingertips, what is it that makes you stop scrolling and click on a video?  Aaron King, an entrepreneur and filmmaker of the DeepSnap YouTube channel, joins this episode of The Visual Lounge to give his take on what makes scroll-stopping videos. We hear about how he got started in content creation, coming in from the world of entrepreneurship, and what he’s lear...

Whether you’re in training, in learning development or you’re a creator making videos for your own YouTube channel, learning and understanding are key, which is why it’s great to welcome Dr Clark Quinn PhD back onto The Visual Lounge to talk about cognitive media.  Dr Quinn provides learning experiences and design strategy to corporations, higher education government, and not-for-profit organ...

Content creation is no walk in the park. While many underestimate what creators do all day, there’s a lot of work and necessary skills that go into producing content week in, week out.  Joining this episode of The Visual Lounge is Britt Carter, the Creator Success Manager at GigaStar and one-half of the duo behind The Betting Belle YouTube channel. Britt’s career has seen her work with big-na...

How do you become a better video creator? Sometimes, other creators make the best teachers. Who better to learn from than those who have been in the same boat?  In this episode of The Visual Lounge, we speak with Rob Balasabas, the Head of Partnerships & Community at Uscreen, whose top tip for creators is to surround yourself with other creators.  Rob explains why collaboration,...

Script or no script – which side are you on when creating videos?  It’s one of the top debates in the video creation world, and there’s no clear-cut answer. After some recent experiments where we tossed out the script, we weigh up the pros and cons of scripting your videos in this episode.  Joining the debate are TechSmith’s Ryan Knott, Marketing Content Strategist, and Andy Owen, Video...

Whether you’re a B2B or B2C brand, grabbing and holding your audience’s attention is everything. So could YouTube be the ideal place to build a dedicated, long-term following?  On this episode of The Visual Lounge, Finn McKenty, founder of Punk Rock MBA and Head of Product at URM Academy, shares the benefits to creating YouTube content. He talks about how it’s less competitive than other soci...

Adding videos and GIFs to your customer learning strategy can add a brand-new dimension to your content. But what role do they play and how do you know which to choose?  Videos are useful during the onboarding process and for evergreen content, whereas GIFs can be helpful to explain advanced concepts, says Greg Mead, Senior Instructional Designer at ClickUp.  Greg joins The Visual Lounge...

If you’re a creative, pitching ideas to stakeholders can be stressful! So how can you adapt your strategies, control your variables and form ideas you’re proud to pitch?  Guy Bauer, Founder and Creative Director of B2B video marketing agency Umault, tells us his tips and tricks as he joins The Visual Lounge.   He says your first step should be to form a strong, clear idea that you’r...

On The Visual Lounge, we often talk about getting better, leveling up, and improving how we make and use video by 1%. It's great to talk about, but what's the secret to that happening? Pretty easy; you have to do something. However, for that to work, you need to not just talk about it but make the time available to play, experiment, to try new things with the videos you create. Thanks for being a...

Creating video content can be a highly effective way to spread the word about your brand and build authority in your industry. But the toughest thing can often be just getting started…  So how can professionals fight their fears and take those all-important first steps towards growing their business through video?  On this episode of The Visual Lounge, we ask someone who has been there a...

Whether or not you have a brand-new camera or premium microphone, you are missing a trick if you don’t unlock the power of storytelling. But what makes it so important? And how can video creators reap the benefits?  YouTuber and video marketing course creator Amanda Horvath joins this episode of The Visual Lounge to share why storytelling should be the beating heart of your content.  She...

Creators can gain traction and build a dedicated following without hair and make-up, expensive cameras or top-of-the-range microphones – as long as they provide value to their audience.  Sharing valuable messages in a friendly, informative and engaging way is more than enough to start seeing success, says YouTuber, food blogger and cookbook author Lisa Childs.  Lisa joins this episode of...

Explore the art of efficient video creation with a focus on time management…  Each stage of production takes consideration, time and effort, so what tools and processes can you put in place to streamline your workflow and create fantastic videos faster? This is part 2 of our fascinating conversation with YouTube creator, speaker and entrepreneur, Nick Nimmin. In it he explains his super-organ...

For any video creator, efficiency is critical. Ideating, scripting, recording and editing can be hard work, so what can you put in place to make things run more smoothly?  On this episode, we ask Nick Nimmin, YouTube creator, entrepreneur and speaker for his tips and tricks. He takes a deep dive into his content creation strategy, explaining how he leverages audience feedback to form ideas fo...

Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged.  But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact?  On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why...

Whatever type of presentation you’re delivering it’s important to remember that building a relationship with your audience is paramount. Your slides are not the presentation, you are the presentation, says Senior Director, Customer Education, Leslie Chamberlain.  Leslie joins this episode of The Visual Lounge to guide us through making effective, “sense rich” presentations faster, from concep...

To thrive in the modern workplace, good communication is critical. But how can managers identify the most efficient ways to exchange messages with their teams?  We asked Jane Bozarth, Director of Research at Learning Guild, to join us on The Visual Lounge and help unpack our recent research report, ‘Chaos to Clarity: How to Thrive in the Modern Workplace’.  Jane shares her thoughts on th...

Managers – do you communicate enough with your team members? This guest says you should always communicate more than you think.  Communication is key to success in any workplace, so we asked Jeremie Brecheisen, Managing Director at Gallup, on The Visual Lounge, to share his expert advice.  Jeremie shares what good communication means to him and how we can prevent proximity bias as teams...

We are seeing illustrations being used more and more to represent brands and their goals, but how do you land on a visual that works and what are the things to consider?   In this episode of The Visual Lounge, we are joined by Graphic Designer and Illustrator, Lainey Yehl to talk about the steps that go into creating successful illustrations, what makes good graphic design and how to tel...

Video production is more accessible than ever, making it a viable option for all content creators. But what is it about video that makes it such an excellent option for training professionals?  On this episode of The Visual Lounge, we are joined by Abbey Cooke, Learning and Digital Collaboration Manager at Southern States Cooperative and owner of Lizard Brain Learning.  Abbey shares how...

*Drumroll*   Snagit 2024 is out and packed full of new and improved features to help you make video a part of your everyday toolkit – whether you’re a beginner or a video pro.   In this episode of The Visual Lounge, we sat down with TechSmith’s Nick Rich, Associate Technical Product Manager, who has been responsible for helping us launch these brilliant new features. Hear Nick...

Looking to deploy social learning in your workplace? Prioritize what your people need and identify how they want to experience it.  Nicole Papaioannou Lugara, Learning Strategist and founder of Your Instructional Designer, joins this episode of The Visual Lounge to share top tips on implementing social learning, pitching it to your C-suite and determining whether it’s doing its job.  Plu...

Content can be the glue between your operations and your customers’ experiences, but how can image and video creators best use customer insights to make that content effective?  On this episode of The Visual Lounge, Sunny Hunt, founder and CEO of Hunt Interaction, shares top tips for creating effective content to bridge that gap with your customers.  Plus, she tells us the best ways to g...

If you put lots of effort into creating images and videos, you want it to have an impact, right?   That’s what we chat about in this episode of The Visual Lounge with Mike Simmons, Speaker, Advisor, Coach, Fractional CRO/Sales Leader, and Enabler for Catalyst A.C.T.S. Mike shares how he first got started with images and video, and why simply starting can be the hardest but most important...