DAVE STURGEON
The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
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Episode #39: Radio Doesn't Watch You Back 04.10.2026 1:16
Send us Fan Mail Every other modern medium watches you back. Digital knows: What you clicked How long you hovered What you almost bought What you searched at 2:14 a.m. Radio knows… nothing about you! And that’s the point. Radio doesn’t individualize. It doesn’t optimize mid-sentence. It doesn’t chase you around the internet like a needy ex. It simply speaks — confidently, consistently, to...
Episode #38: Radio - The Last Unskippable Ad Medium 29.09.2026 1:50
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Episode #37: Radio Makes You Smarter 21.09.2026 1:21
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EPISODE #36: Live Radio is a Beautiful Thing! 29.07.2026 2:23
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MYTH #35: You Have to Choose Between Being Kind, and Being Strong 10.06.2026 1:57
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MYTH #34: Being Right is the Same as Being Effective 04.06.2026 3:05
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MYTH #33: Radio Sales Are Built on Data 20.05.2026 2:00
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MYTH #32: AI Can Replace Local Creative 14.05.2026 3:23
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MYTH #31: Radio Reps Just Sell Spots 06.05.2026 1:17
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Myth #30: Managing and Training are the Same Thing 29.04.2026 2:56
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MYTH #29: You Can Fake it Till You Make it 20.04.2026 2:23
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MYTH #28: Radio's Low CPM Must Mean Nobody's Listening 13.04.2026 1:58
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Myth #27: Radio Isn't an Important Part of Your Integrated Marketing Plan 07.04.2026 1:30
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Myth #26: Digital is Better for Awareness Because it's Trackable 30.03.2026 1:43
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Myth #25: My Client Wants Precision Targeting. Radio's Too Broad 24.03.2026 1:44
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Myth #24: Consumers Need to See Your Brand to Remember it 17.03.2026 1:50
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Myth #23 Saving Money By Not Advertising Makes You Happy 11.03.2026 1:26
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Myth #22 Radio Must Be Dying - Clients Aren't Buying 04.03.2026 2:07
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Myth #21: Nobody Wants to Advertise Right Now 24.02.2026 1:53
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WORLD RADIO DAY - 2026 18.02.2026 1:53
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Myth #20: Radio Has Optimized it's Influencer Capabilities 10.02.2026 2:27
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Myth #19: Live Radio Endorsements Hurt Programming 02.02.2026 1:42
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Myth #18: Loyalty is Dead with Modern Audiences 23.01.2026 2:28
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Myth #17: Influencer Marketing is Only Available on Social Media 14.01.2026 2:47
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Myth #16: A Lead is a Lead 06.01.2026 1:43
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