The Trendsetter - TikTok Shop & Creator Marketing

Making creative got cheap. Figuring out what makes people still hasn't. In part three of the series with Amy Leffingwell of Upmkt Digital, Jake makes the case that the future of performance marketing belongs to creative discovery, and that a brand’s creator network is its most valuable R&D department. Jake goes back to the days of 3,000 produced videos a month, a content house in Kansas C...

It's week one of Q4, and TikTok's BFCM window opens November 11. Instead of another checklist, Jake and Kevin pull up Kalodata and walk through five brands they obsess over, and what each one is actually doing right. What we get into: Comfrt: high AOVs that break the "under $30" rule, plus top creators posting 100 to 300+ videos a month. A deep affiliate roster turns into a tea...

Part two of Jake's series with Amy Leffingwell (Upmarket Digital) picks up where the Closed P&L Problem left off and gets into the mechanics of what TikTok Shop is actually for. Amy walks through cash multiplier as the working substitute for LTV, the math that decides how many CAC dollars a brand can afford to spend, and the diagnostic she runs when brand P&Ls look off. Jake makes the...

Most brands are measuring TikTok Shop, Meta, and Shopify like three separate businesses. Then they wonder why the math never works. That's the closed P&L problem: channels measured as monoliths in an era where the consumer is anything but. In part one of a multi-part series with Amy Leffingwell, founder of Up Market Digital and one of the few people in performance marketing who thinks lik...

Think you're ready for TikTok Shop's Q4? Think again. As Kevin & Jake enter their fourth Q4 in the TikTok Shop ecosystem this duo has been there and done that. But in a platform evolving new rules and optimizations every 90 days... it's not as simple as copying over the learnings from last year. Kevin covers his mental model for Q4, a window that drives 50%+ of his brand's...

This one runs deep on merchandising and product innovation built specifically for the channel: why the best operators price higher on TikTok Shop than on their own site, why you don’t actually own the customer you just sold to, and why the halo effect only works if you force the action toward a customer who was ever going to come back. Kevin breaks down how ChocBox turned a throwaway moment on a l...

For weeks I've been harassing Matt Goldbloom to join me on the pod. Selfishly, I've been captivated by his LinkedIn content and needed to learn wtf 'Off Price Retail' is.  Matt is the founder of Common Shelf, helping modern CPG brands grow through off-price retail without sacrificing brand equity. Sound familiar? The parallels between TikTok Shop and this rising retail lane of...

On today's pod I'm joined by a long-time TikTok Shop operator, Sohun Sanka. Sohun has been a day one player in TikTok Shop on the brand side, software side, and now with this own venture: Clankers - A consultancy working with top brands and agencies to deploy their own AI Operating System. Together we explore the real use cases of AI inside top brand operations today. How brands are usin...

ChocBox climbed to #1 in the food category on TikTok Shop. Then it used that traction to walk onto retail shelves. Episode 1 of TikTok Operators. Jake Bjorseth sits down with Kevin Nemandoust, Co-Founder of ChocBox LA, one of the original TikTok Shop CPG brands. Kevin tells the real version of the story: a brand his wife started, the decision to leave his corporate job and go all-in right after th...

You're (probably) using AI wrong. If you're using AI to write content scripts, to reach out to creators, or to design serious marketing strategies... you're using AI to replace the one thing it should be optimizing for: Human Thinking.  This week I shared the lean AI Stack our team uses across some of the best performing consumer brands on the planet, and our fundamental philosophy...

Today, Jake breaks down the new creator marketing strategy that we are seeing continue to outperform others across our brand portfolio in TikTok Shop. Athletes > Specialists Want more insight? Email jake@thesugaragency.com for any questions! 

Today's episode is a solo breakdown from Jake Bjorseth on the exact TikTok Shop Merchandising Strategy we are rolling out for two key accounts at the moment. Why does SKU consolidation matter? How does the integration and listing optimization work? How should I think about cataloging?  That and more covered on today's pod! 

On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively. Together, the trio pull the curtain back on the real candid conversations we're having internally across our client partners as we strive to deliver for them on TikTok Shop. From rising AOVs to CRM Protocols to new platform features, we share all and...

On today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother. Kylah's story is one that every creator needs to hear. From the journey of finding your voice and message to monetization, Kylah shares it all! Check out Kylah on TikTok at @Lifewkylahmei

In this episode of The Social Commerce Collective , Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher. Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs. Jake & Bora discuss: Why Creators Drive So Much of the Success on TikTok Shop How to Master Every Step in the Creator...

In this episode of The Social Commerce Collective , Jake sits down with Sohun Sanka, the Director of Growth at Euka AI .  Euka AI is one of the leading tools driving automation and scale for brands in TikTok Shop and soon, beyond.  Jake & Sohun detail the latest trends guiding the evolution of creator marketing on platform, what the best of the best brands are doing, and how you should approac...

Today we welcome Shey Cruz, our very own head of affiliate marketing, who breaks down how we've transformed our influencer marketing systems to the world of affiliate marketing. 

On today's episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth. Straight Up Growth is an Amazon focused agency helping brands dominate Amazon. We discuss the connection between platforms, how TikTok drives sales on Amazon, and how brands can leverage both TikTok Shop and Amazon together as their go-to customer acquis...

On today's episode of the TikTok Shop Show we welcome the co-founders of the largest TikTok Shop affiliate automation ai platform: Euka AI. Euka AI helps top e-commerce brands automate and scale outreach, targeting, messaging, and communication with the top platforms affiliates to take their tiktok shop to the next level. As a long-time partner of Trndsttrs, Jeremy and Kevin have been an amaz...

On today's episode of the TikTok Shop podcast we welcome the founder of MilaMiAmor, Wael Hilbawi.  MilaMiAmor is hands down one of, if not the most, successful brands in all of TikTok Shop. With $30M+ in revenue generated in platform in the last six months, there is no greater authority to speak on TikTok Shop than Wael.  A brand that started in his garage as a side project has evolved beyond...

On today's episode we welcome a Musical.ly icon and TikTok Original Gangster: Amanda's Mom Apart of Gen X, she represents an unseen but highly active demographic on the platform: The Moms of TikTok. This demographic has become increasingly popular and are the biggest shoppers of TikTok Shop by and large. Interested in working with us? Reach us at: www.trndsttrs.com 

On today's episode we welcome a fellow Trndsttr in Raven Reed. Raven Reed is a rockstar account manager managing some of the best brands on TikTok Shop with a background as a full-time influencer and tiktok shop affiliate. Raven and Amanda explore how to build community on platform, tap into this community to launch new products, and the impact of livestreams on TikTok Shop!

On today's episode of the TikTok Shop Show we welcome Pearl Lamborn! Pearl is a long-time TikTok influencer and active TikTok Shop affiliate that has been at the top of the affiliate charts for months! Amanda and Pearl discuss what its like to be a TikTok Shop affiliate, how she selects her brand partners, and what brands can do better in their outreach! TikTok: https://www.tiktok.com/@pearly...

On this week's episode we welcome Anna Johnson. The head of social media for Trndsttrs, overseeing the TikTok accounts of more than 50+ brands.  We dig into exactly how organic content and social media efforts can translate to not only attention; but bottom-line sales in TikTok Shop. Strap in!

On today's episode we welcome Natalie Jurado, the long-time content creator and founder of Rooted In! Rooted In is an innovative wellness brand forging the future of daily moisturizers; and making plenty of waves all over TikTok Shop! In addition to Natalie's role running the brand, she's also the main face to its TikTok page and her own dedicated TikTok account! https://berootedin....